Exploring the Impact of the Strategy of Sustainable Consumer Behavior on Consumers’ Consumption Decisions

Zeran Liu

doi:10.54254/2754-1169/34/20231708

Research Article

Open access

Published on 10 November 2023

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Liu,Z. (2023). Exploring the Impact of the Strategy of Sustainable Consumer Behavior on Consumers’ Consumption Decisions. Advances in Economics, Management and Political Sciences,34,203-207.

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Exploring the Impact of the Strategy of Sustainable Consumer Behavior on Consumers’ Consumption Decisions

Zeran Liu *^,1,

¹ St. Anne’s-Belfield School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/34/20231708

Abstract

As global citizens’ awareness of environmental issues is increasing daily, a recently invented idea called “sustainable consumer behavior” becomes popular. There are also some debates about whether this new shopping pattern will become mainstream or die out becomes a primary question. Based on past research about sustainable consumer behavior and green products, some patterns and trends about them could be revealed. This paper compiles research regarding sustainable consumer behavior after 2000 and tries to come to a conclusion about the effect this marketing strategy has on consumers’ shopping behavior. Among all the essays, 15 essays from Google Scholar were used and analyzed in this essay. As a result, it can be found that researchers hold an optimistic view but with certain critics regarding sustainable consumer behavior. Currently, this new trend cannot bring much profit, but its high potential and popularity make it worthy of being expected. This research would be beneficial for decision-makers promoting sustainable consumer behavior.

Keywords

sustainable consumer behavior, consumption decision, strategy

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References

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Cite this article

Liu,Z. (2023). Exploring the Impact of the Strategy of Sustainable Consumer Behavior on Consumers’ Consumption Decisions. Advances in Economics, Management and Political Sciences,34,203-207.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/

ISBN：978-1-83558-089-9(Print) / 978-1-83558-090-5(Online)

Conference date: 6 August 2023

Editor：Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.34

ISSN：2754-1169(Print) / 2754-1177(Online)

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