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Tencent's Acquisition of China Music Corporation: A Case Study
- 1 JINAN UNIVERSITY
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Abstract
Since the 21st century, the rapid development of the internet has led to the digitization of the music industry. In order to expand its business areas and scale, Tencent acquired China Music Corporation. This move will not only help Tencent and China Music Corporation achieve complementary advantages and work together to seize the dividends of the internet era, but also fill the gaps in related areas and enhance Tencent's overall competitiveness. However, both Tencent and China Music Corporation have not disclosed much information about this acquisition, and the media has not reported extensively on it. The purpose of this article is to integrate and summarize the relevant information of this acquisition, analyze the strategic objectives and financial effects of Tencent's acquisition of China Music Corporation, and fill the gaps in related information on the internet. Based on the analysis of the financial statements before and after the acquisition, this article will rationally analyze the strategic objectives of the acquisition and the financial effects of the acquisition. The choice of Tencent's acquisition target is correct, as China Music Corporation can effectively make up for Tencent's shortcomings in the field of music. This acquisition not only improves Tencent's music industry chain structure, but also conforms to Tencent's diversified development strategy. From a decision-making perspective, Tencent is a trustworthy company for value investors.
Keywords
Tencent, China music corporation, M&A, acquisition, diversity, business ecosystem, music industry
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Cite this article
Sun,C. (2023). Tencent's Acquisition of China Music Corporation: A Case Study. Advances in Economics, Management and Political Sciences,35,14-21.
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