Microsoft's Layout in the Gaming Industry and Metaverse: Starting from Blizzard

Research Article
Open access

Microsoft's Layout in the Gaming Industry and Metaverse: Starting from Blizzard

Yangming Cao 1*
  • 1 Dalian University of Finance and Economics    
  • *corresponding author 1458666755@stu.sqxy.edu.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/36/20231791
AEMPS Vol.36
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-093-6
ISBN (Online): 978-1-83558-094-3

Abstract

Microsoft became the third-largest gaming company in the world after acquiring Activision Blizzard for $69.7 billion in January 2022, after Sony and Tencent. This article aims to explore the strategic objectives and significance of Microsoft's acquisition of Activision Blizzard and identify its impact on the internet industry. The research finds that Microsoft's primary goal for acquiring Activision Blizzard is to lay a solid foundation for future development in the metaverse and aid in its digital transformation. This acquisition fully demonstrates that the metaverse is the main direction for the future development of the internet industry, and gaming is one of its primary gateways. The article argues that investors and companies should invest more in developing new platforms to aid in the development of the metaverse. Governments should also strengthen their regulatory and risk-prevention efforts in the gaming industry, while consumers should learn more about the protection of their privacy and security in the metaverse.

Keywords:

Microsoft, Activision Blizzard, acquisition, metaverse, gaming industry

Cao,Y. (2023). Microsoft's Layout in the Gaming Industry and Metaverse: Starting from Blizzard. Advances in Economics, Management and Political Sciences,36,99-103.
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References

[1]. Microsoft. (n.d.). About Microsoft. https://www.microsoft.com/en-us/about

[2]. Choice data. https://choice.eastmoney.com

[3]. Activision Blizzard. (2023). About Activision Blizzard. Retrieved from https://www.activisionblizzard.com/about-us

[4]. Microsoft. Facts About Microsoft. https://news.microsoft.com/facts-about-microsoft/

[5]. Micorsoft.https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-to-bring-the-joy-and-community-of-gaming-to-everyone-across-every-device/

[6]. Isaac, M. (2021). What Is the Metaverse, and Are We Ready for It? The New York Times. https://www.nytimes.com/2021/04/28/technology/what-is-the-metaverse.html

[7]. Activision Blizzard. (2021). Activision Blizzard Announces First-Quarter 2021 Financial Results. https://investor.activision.com/news-releases/news-release-details/activision-blizzard-announces-first-quarter-2021-financial-0

[8]. Liu, Y. (2021). Game Industry Trends: The Metaverse and the Future of Gaming. In Proceedings of the 2021 3rd International Conference on Management Engineering, Software Engineering and Service Sciences (pp. 315-318).

[9]. Microsoft. (2021). Microsoft to acquire Activision Blizzard, empowering gaming experiences everywhere. Microsoft News. https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-empowering-gaming-experiences-everywhere/

[10]. U.S. Department of Justice and Fed. Trade Comm’n, Horizontal Merger Guidelines 9 (2010), http://www.justice.gov/atr/public/guidelines/hmg-2010.html.

[11]. Tardif, L. (2005). Intellectual Property Management and Value Creation. Intellectual Property and Open Source, 163-185.

Cite this article

Cao,Y. (2023). Microsoft's Layout in the Gaming Industry and Metaverse: Starting from Blizzard. Advances in Economics, Management and Political Sciences,36,99-103.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-093-6(Print) / 978-1-83558-094-3(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.36
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Microsoft. (n.d.). About Microsoft. https://www.microsoft.com/en-us/about

[2]. Choice data. https://choice.eastmoney.com

[3]. Activision Blizzard. (2023). About Activision Blizzard. Retrieved from https://www.activisionblizzard.com/about-us

[4]. Microsoft. Facts About Microsoft. https://news.microsoft.com/facts-about-microsoft/

[5]. Micorsoft.https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-to-bring-the-joy-and-community-of-gaming-to-everyone-across-every-device/

[6]. Isaac, M. (2021). What Is the Metaverse, and Are We Ready for It? The New York Times. https://www.nytimes.com/2021/04/28/technology/what-is-the-metaverse.html

[7]. Activision Blizzard. (2021). Activision Blizzard Announces First-Quarter 2021 Financial Results. https://investor.activision.com/news-releases/news-release-details/activision-blizzard-announces-first-quarter-2021-financial-0

[8]. Liu, Y. (2021). Game Industry Trends: The Metaverse and the Future of Gaming. In Proceedings of the 2021 3rd International Conference on Management Engineering, Software Engineering and Service Sciences (pp. 315-318).

[9]. Microsoft. (2021). Microsoft to acquire Activision Blizzard, empowering gaming experiences everywhere. Microsoft News. https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-empowering-gaming-experiences-everywhere/

[10]. U.S. Department of Justice and Fed. Trade Comm’n, Horizontal Merger Guidelines 9 (2010), http://www.justice.gov/atr/public/guidelines/hmg-2010.html.

[11]. Tardif, L. (2005). Intellectual Property Management and Value Creation. Intellectual Property and Open Source, 163-185.

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