Motivation and Impact of Ctrip's M&A of Qunar: Evidence from SWOT Analysis

Research Article
Open access

Motivation and Impact of Ctrip's M&A of Qunar: Evidence from SWOT Analysis

Yijia Li 1*
  • 1 Beijing Jiaotong University    
  • *corresponding author 20725057@bjtu.edu.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/36/20231796
AEMPS Vol.36
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-093-6
ISBN (Online): 978-1-83558-094-3

Abstract

This article is based on the acquisition of Qunar, China's second largest online travel platform, by Ctrip, China's largest online travel platform, in 2015. The SWOT analysis method was used to analyze the main motivations of Ctrip before the merger and the competitive situation after the acquisition. It mainly judges the internal and external impact of Ctrip's acquisition of Qunar to determine whether Ctrip's acquisition is a good decision. The analysis found that the acquisition brought more benefits than risks to Ctrip, both internally and externally, so it can be considered that Ctrip made a very wise decision. This article mainly explains the purpose and strategic significance of Ctrip's M&A decision, and analyzes the impact of Ctrip's M&A on itself and the entire industry from a macro perspective. It not only analyzed the causes and consequences of the entire M&A event, but also analyzed the entire strategic decision of Ctrip from multiple angles. This acquisition is an important case in the competition in the same industry, and provides the management of other enterprises with important experience in governance, decision-making and competition, which is of great reference significance.

Keywords:

merger and acquisition, online travel platform, SWOT analysis

Li,Y. (2023). Motivation and Impact of Ctrip's M&A of Qunar: Evidence from SWOT Analysis. Advances in Economics, Management and Political Sciences,36,131-137.
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References

[1]. Group presentation and management team (no date) Trip.com Group official site. Available at: https://group.trip.com/about?locale=zh-CN#our-group (Accessed: 13 May 2023).

[2]. Company profile--- Qunar.com (no date) qunar.com. Available at: https://www.qunar.com/site/zh/Qunar.in.China_1.2.shtml (Accessed: 13 May 2023).

[3]. G Yang, D Li, F Zhang, et al. (2018). M&A strategy of Internet tourism enterprises: A case study of Ctrip.462(02):118-122.

[4]. Y Zhang. (2020). Research on the Motivation and Performance of Ctrip's Acquisition of Qunar (D, Xi'an University of Science and Technology).

[5]. China Online Travel Industry Annual Monitoring Report 2016 (2016) [C]//Shanghai iResearch Market Consulting Co., Ltd. iResearch Research Series (Issue 5, 2016).

[6]. W Cao, H Wang. (2021). Research on the motivation and financial performance of Ctrip.com's acquisition of Qunar.com. Modern Marketing (Second Issue), 196(04): 44-45.

[7]. L Gao. (2021). The Merger Effect and Enlightenment of Internet Enterprises: Financial Performance Analysis Based on Ctrip's M&A of Qunar. Zhejiang Economic Journal, 690(04):60-61.)

[8]. Y Huang. (2021). Case study of risk control of Ctrip.com's acquisition of Qunar.com (D, South China University of Technology).

[9]. Y Jiang. (2018). Research on the Synergy Effect of Internet M&A (D, Capital University of Economics and Business)

[10]. B Han, Z Qiu, X Zhang. (2016). Analysis of the impact of the merger of Ctrip and Qunar on China's online travel industry, 875(08):167-168.

[11]. Z Wang. (2018). Research on the financial performance of Ctrip's "M&A" Qunar.com. Shanxi Agricultural Economics, 228(12):71.

[12]. L Zhu, A Xi. (2016). Analysis of the motivation and effect of Ctrip's acquisition of Qunar.com. Times Economics and Trade, 384(31):52-54.

Cite this article

Li,Y. (2023). Motivation and Impact of Ctrip's M&A of Qunar: Evidence from SWOT Analysis. Advances in Economics, Management and Political Sciences,36,131-137.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-093-6(Print) / 978-1-83558-094-3(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.36
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Group presentation and management team (no date) Trip.com Group official site. Available at: https://group.trip.com/about?locale=zh-CN#our-group (Accessed: 13 May 2023).

[2]. Company profile--- Qunar.com (no date) qunar.com. Available at: https://www.qunar.com/site/zh/Qunar.in.China_1.2.shtml (Accessed: 13 May 2023).

[3]. G Yang, D Li, F Zhang, et al. (2018). M&A strategy of Internet tourism enterprises: A case study of Ctrip.462(02):118-122.

[4]. Y Zhang. (2020). Research on the Motivation and Performance of Ctrip's Acquisition of Qunar (D, Xi'an University of Science and Technology).

[5]. China Online Travel Industry Annual Monitoring Report 2016 (2016) [C]//Shanghai iResearch Market Consulting Co., Ltd. iResearch Research Series (Issue 5, 2016).

[6]. W Cao, H Wang. (2021). Research on the motivation and financial performance of Ctrip.com's acquisition of Qunar.com. Modern Marketing (Second Issue), 196(04): 44-45.

[7]. L Gao. (2021). The Merger Effect and Enlightenment of Internet Enterprises: Financial Performance Analysis Based on Ctrip's M&A of Qunar. Zhejiang Economic Journal, 690(04):60-61.)

[8]. Y Huang. (2021). Case study of risk control of Ctrip.com's acquisition of Qunar.com (D, South China University of Technology).

[9]. Y Jiang. (2018). Research on the Synergy Effect of Internet M&A (D, Capital University of Economics and Business)

[10]. B Han, Z Qiu, X Zhang. (2016). Analysis of the impact of the merger of Ctrip and Qunar on China's online travel industry, 875(08):167-168.

[11]. Z Wang. (2018). Research on the financial performance of Ctrip's "M&A" Qunar.com. Shanxi Agricultural Economics, 228(12):71.

[12]. L Zhu, A Xi. (2016). Analysis of the motivation and effect of Ctrip's acquisition of Qunar.com. Times Economics and Trade, 384(31):52-54.

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