Analyzing the Marketing Strategies of Babolat and the Impact of RafaNadal on Consumers

Research Article
Open access

Analyzing the Marketing Strategies of Babolat and the Impact of RafaNadal on Consumers

Demeng Meng 1 , Xiaochen Yang 2*
  • 1 Beijing 80. High School    
  • 2 Keystone Academy    
  • *corresponding author xiaochen.yang@student.keystoneacademy.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/36/20231806
AEMPS Vol.36
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-093-6
ISBN (Online): 978-1-83558-094-3

Abstract

Nowadays, there are varieties of tennis equipment brands, and it was a huge industry. As more brands were founded, the competition between each brands increases and become more intense. Among all of the brands, Babolat had become the biggest and most famous brand globally. There were studies about sports marketing strategies previously, but barely no studies about Babolat specifically and their marketing strategies. Therefore, the topic of this paper will be to analyze the reason of Babolat being the biggest brand around the world and the impact of star players on consumer’s decisions. Additionally, the paper will also provide some solutions and suggestions based on the marketing strategies. The research method that will be used is literature analysis. The sports marketing strategies of Babolat will be collected. It is concluded that star players not only could enlarge the products but also increase the consumption rate of consumers. Additionally, sports athletes could also spread positive spirits of this particular sports.

Keywords:

babolat, sports marketing, tennis, social media, sports stars, analyze

Meng,D.;Yang,X. (2023). Analyzing the Marketing Strategies of Babolat and the Impact of RafaNadal on Consumers. Advances in Economics, Management and Political Sciences,36,168-173.
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References

[1]. Shi, Y.: Technical and tactical analysis of Nadal's 2022 French Open men's singles final -- based on Infosys data. Contemporary Sports Science and Technology 13(07), (2023).

[2]. Metzler, B.: Analysis of marketing and production strategies: A case study of the tennis equipment industry. Economics and Business Senior Integrated Projects (2016).

[3]. Lu, A.: Research on the sales model of Wilson Brand Tennis Supplies under the "Internet +" environment. Nanjing Institute of Physical Education (2020).

[4]. Jing Dong, Babolat - Jingdong. Jd.com. https://www.jd.com/pinpai/3971.html, last accessed 2023/05/10.

[5]. Huang N.: Distinction between the buyer and the domestic sales agent for customs valuation. University of International Business and Economics (2003).

[6]. Liu, H.W.: Different brands of tennis racket technology characteristics and adapt to the crowd. Sports World (Academic Edition) 772(10), 35-36 (2017).

[7]. Efbusinessschool: The marketing strategy of Babolat. HYDE STREET JOURNAL (2014).

[8]. Babolat Homepage, https://www.babolat.com/gb/about-us/our-history.html, last accessed 2023/4/20.

[9]. Rocket Reach, https://rocketreach.co/babolat-profile_b5c7219af42e0d05, last accessed 2023/4/20.

[10]. Hanks, G.: Influence of sports stars in advertising. Small Business (2013).


Cite this article

Meng,D.;Yang,X. (2023). Analyzing the Marketing Strategies of Babolat and the Impact of RafaNadal on Consumers. Advances in Economics, Management and Political Sciences,36,168-173.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN:978-1-83558-093-6(Print) / 978-1-83558-094-3(Online)
Editor:Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.36
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. Shi, Y.: Technical and tactical analysis of Nadal's 2022 French Open men's singles final -- based on Infosys data. Contemporary Sports Science and Technology 13(07), (2023).

[2]. Metzler, B.: Analysis of marketing and production strategies: A case study of the tennis equipment industry. Economics and Business Senior Integrated Projects (2016).

[3]. Lu, A.: Research on the sales model of Wilson Brand Tennis Supplies under the "Internet +" environment. Nanjing Institute of Physical Education (2020).

[4]. Jing Dong, Babolat - Jingdong. Jd.com. https://www.jd.com/pinpai/3971.html, last accessed 2023/05/10.

[5]. Huang N.: Distinction between the buyer and the domestic sales agent for customs valuation. University of International Business and Economics (2003).

[6]. Liu, H.W.: Different brands of tennis racket technology characteristics and adapt to the crowd. Sports World (Academic Edition) 772(10), 35-36 (2017).

[7]. Efbusinessschool: The marketing strategy of Babolat. HYDE STREET JOURNAL (2014).

[8]. Babolat Homepage, https://www.babolat.com/gb/about-us/our-history.html, last accessed 2023/4/20.

[9]. Rocket Reach, https://rocketreach.co/babolat-profile_b5c7219af42e0d05, last accessed 2023/4/20.

[10]. Hanks, G.: Influence of sports stars in advertising. Small Business (2013).