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Analysis on Nike’s Marketing Strategies Based on 4C Theory
- 1 Beijing 101 middle school
- 2 International Curriculum Center of RDFZ
* Author to whom correspondence should be addressed.
Abstract
In today's market and social environment, many brands are facing many marketing problems and areas for improvement. The research focuses on Nike as a brand to explore and study its points and flaws in marketing. This paper analyzes Nike's marketing strategy through the 4Cs theory and discusses its personalized marketing, social media marketing and branding marketing. The study shows that Nike pays attention to consumers' needs and devotes itself to providing consumers with personalized and customized products and services to meet their individual needs. At the same time, Nike actively uses social media platforms to interact and communicate with consumers to increase brand awareness and enhance consumer loyalty. Nike also makes its brand image stronger by building a positive and healthy brand image to win consumers' trust and affection. The research in this paper can provide useful references for other companies to establish marketing strategies that better meet consumers' needs and improve brand competitiveness and market share.
Keywords
Nike, marketing, personalization, social media, collaborative campaigns
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Cite this article
Luo,Z.;Zheng,S. (2023). Analysis on Nike’s Marketing Strategies Based on 4C Theory. Advances in Economics, Management and Political Sciences,36,174-179.
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Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development
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