A Comparative Study of Business Strategies Between 24-Hour Gyms and Traditional Gyms Based on the SWOT Model -- Take LeFit as an Example

Research Article
Open access

A Comparative Study of Business Strategies Between 24-Hour Gyms and Traditional Gyms Based on the SWOT Model -- Take LeFit as an Example

Hengyuan Zhang 1*
  • 1 Capital University of Economics and Business    
  • *corresponding author iturnere50172@student.napavalley.edu
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/37/20231864
AEMPS Vol.37
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-095-0
ISBN (Online): 978-1-83558-096-7

Abstract

With the development of sports in China, gyms of various operation models are gradually emerging. Today, traditional gyms still occupy a large share of the market in China, but 24-hour gyms are developing rapidly at a rate that cannot be ignored. This paper will analyze the current situation and problems of the 24-hour gym model in China today by observing and summarizing the competitive strategies and advantages of LeFit. It is found that LeFit has already fully satisfied the diversified needs of customers through its benefits and expands the brand value with its special communication channels. At the same time, this paper will also point out the problems and some drawbacks of LeFit at this stage and proposes practical construction for the gradual improvement of 24-hour gyms. Although there are still certain problems in its model that need to be optimized and adjusted, LeFit provides a new solution for the development of gyms in today's era.

Keywords:

LeFit, 24-hour gym, business strategy, SWOT analysis

Zhang,H. (2023). A Comparative Study of Business Strategies Between 24-Hour Gyms and Traditional Gyms Based on the SWOT Model -- Take LeFit as an Example. Advances in Economics, Management and Political Sciences,37,219-226.
Export citation

References

[1]. Feng Dun, F., Ma Shengmin, M.: Experience and inspiration of commercial gym transformation and upgrading in the context of digital era, Marketing 2022(16), 29-31(2022)

[2]. Zhou Ziyao, Z.: In 24-hour gyms, young people take the initiative to "work overtime. Modern Commercial Bank 2022(13),46-49(2022)

[3]. Li Xiangguang, L.: A study on member satisfaction and countermeasures of 24-hour self-service gyms in Nanjing - a case study of LeFit in Pukou District, Contemporary Sports Science and Technology 11(30), 124-131(2021)

[4]. Ho, H.: Replicating LeFit, 21st Century Business Review 2021(07), 70-72(2021)

[5]. Li Jia, L.: LeFit is a sexy business, China Entrepreneur 2020(06), 105-107(2020)

[6]. Nan, H., N., Yang, P. L., Y.: Investigation and research on the current situation of vigorous trampoline development in fitness clubs in Chaoyang District, Beijing - taking LeFit chain as an example, Sports Excellence 39(01), 59-60(2022).

[7]. Wan Jiahui, W. Zhong Liping, Z. Liu Jianwu, L. Long Huangyu, L. Yin Tingting, Y.: Technology-assisted smart fitness: development opportunities, practical experience and case inspiration--an analysis based on LeFit, Zhejiang Sports Science 44(02),37-42(2022)

[8]. Li Bo,L.:24-hour smart gym experts:possible security problems,Decision-making exploration2018(08),35-36(2018)

[9]. Jin Ligang, J. Partner program is the focus, the underlying logic is S2b2c - Interview with Han Wei, founder of LeFit, China Business 2019(10),106-109(2019)

[10]. Chen Zeyang,C.:Research on the business model of LeFit - based on the Ostwald canvas model,Contemporary Sports Technology 9(17),244-246(2019)

[11]. Wan, K.,W.:LeFit:when gym meets internet,Hangzhou Science and Technology 2019(02),26-28(2019)

[12]. Wu, W.: Don't let "fitness" become "injury" - an early warning guide to prevent the risk of fraud in the fitness industry, China Credit 2019(03), 99-105(2019)

[13]. Liu Fei-tao, L.: Research on enterprise brand management in the era of "Internet+" - taking "LeFit" as an example, Modern Marketing (Business Edition), 2018(09). 152-153(2018)

Cite this article

Zhang,H. (2023). A Comparative Study of Business Strategies Between 24-Hour Gyms and Traditional Gyms Based on the SWOT Model -- Take LeFit as an Example. Advances in Economics, Management and Political Sciences,37,219-226.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-095-0(Print) / 978-1-83558-096-7(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.37
ISSN：2754-1169(Print) / 2754-1177(Online)

© 2024 by the author(s). Licensee EWA Publishing, Oxford, UK. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open access policy for details).

References

[1]. Feng Dun, F., Ma Shengmin, M.: Experience and inspiration of commercial gym transformation and upgrading in the context of digital era, Marketing 2022(16), 29-31(2022)

[2]. Zhou Ziyao, Z.: In 24-hour gyms, young people take the initiative to "work overtime. Modern Commercial Bank 2022(13),46-49(2022)

[3]. Li Xiangguang, L.: A study on member satisfaction and countermeasures of 24-hour self-service gyms in Nanjing - a case study of LeFit in Pukou District, Contemporary Sports Science and Technology 11(30), 124-131(2021)

[4]. Ho, H.: Replicating LeFit, 21st Century Business Review 2021(07), 70-72(2021)

[5]. Li Jia, L.: LeFit is a sexy business, China Entrepreneur 2020(06), 105-107(2020)

[6]. Nan, H., N., Yang, P. L., Y.: Investigation and research on the current situation of vigorous trampoline development in fitness clubs in Chaoyang District, Beijing - taking LeFit chain as an example, Sports Excellence 39(01), 59-60(2022).

[7]. Wan Jiahui, W. Zhong Liping, Z. Liu Jianwu, L. Long Huangyu, L. Yin Tingting, Y.: Technology-assisted smart fitness: development opportunities, practical experience and case inspiration--an analysis based on LeFit, Zhejiang Sports Science 44(02),37-42(2022)

[8]. Li Bo,L.:24-hour smart gym experts:possible security problems,Decision-making exploration2018(08),35-36(2018)

[9]. Jin Ligang, J. Partner program is the focus, the underlying logic is S2b2c - Interview with Han Wei, founder of LeFit, China Business 2019(10),106-109(2019)

[10]. Chen Zeyang,C.:Research on the business model of LeFit - based on the Ostwald canvas model,Contemporary Sports Technology 9(17),244-246(2019)

[11]. Wan, K.,W.:LeFit:when gym meets internet,Hangzhou Science and Technology 2019(02),26-28(2019)

[12]. Wu, W.: Don't let "fitness" become "injury" - an early warning guide to prevent the risk of fraud in the fitness industry, China Credit 2019(03), 99-105(2019)

[13]. Liu Fei-tao, L.: Research on enterprise brand management in the era of "Internet+" - taking "LeFit" as an example, Modern Marketing (Business Edition), 2018(09). 152-153(2018)

For authors
Guide for authors Policies for authors Aims and scope Subscription Open access policy
For editors
Policies for editors Editorial board
For reviewers
Policies for reviewers Privacy policy

Cookies are used by this site.
Copyright © 2024 EWA Publishing, its licensors, and contributors. All rights reserved, including text and data mining, AI training, and similar technologies.