Research on Problems and Optimization Strategies of Chinese Women’s Super Football League

Research Article
Open access

Research on Problems and Optimization Strategies of Chinese Women’s Super Football League

Chenjie Yu 1*
  • 1 School of International Communication and Education, Communication University of Zhejiang, Hangzhou, 31000, China    
  • *corresponding author 191105230@stu.cuz.edu.cn
Published on 21 March 2023 | https://doi.org/10.54254/2754-1169/3/2022803
AEMPS Vol.3
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-15-7
ISBN (Online): 978-1-915371-16-4

Abstract

The Chinese women’s national team won the 2022 Women’s Asian Cup, a great opportunity to develop the Chinese Women’s Football League. However, the Chinese women’s football team has not received widespread attention from society. With the spread of technology, online broadcasting has become an option for more fans and an important match broadcasting and promotion area. Therefore, this paper studies the promotion and broadcasting of the Chinese Women’s Super League through the literature research method, survey method, and statistics method, analyses the current situation of the promotion and broadcasting of the Chinese Women’s Super League, and proposes development strategies. The Inner Mongolia Football Channel is responsible for broadcasting the Chinese Women’s Super League matches. However, with the decline in the frequency of television viewing in China and the popularity of wireless internet TV, Inner Mongolia Football Channel faces low awareness and, consequently, low viewer ship. As a result, there is a need to increase awareness of the channel by bundling it with high traffic content, for example. Broadcasters of matches in the Chinese Women’s Super League need to make full use of the interactive nature of the website by setting up interactive sessions such as prize draws and encouraging commentators to answer pop up questions.

Keywords:

Chinese, Women’s Super Football League, Problems, Optimization strategies

Yu,C. (2023). Research on Problems and Optimization Strategies of Chinese Women’s Super Football League. Advances in Economics, Management and Political Sciences,3,334-344.
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References

[1]. Chao.L, Research on the development strategy of ESPN in muti-screen era,2020.DOI:10.27315/d.cnki.gstyx.2020.00029

[2]. Shi. D, Research on the development strategy of CBA event broadcast on new media platforms,2021.DOI:10.27042/d.cnki. ggztc. 2021.000074.

[3]. Zhiping. H, A study on the broadcast of Premier League in China,2021

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[11]. Bin.S. A study on the Strategy of large-scale Sports events Live broadcast in China under the background of Media Convergence-A case study of CCTV Live World Cup in Russia,2019


Cite this article

Yu,C. (2023). Research on Problems and Optimization Strategies of Chinese Women’s Super Football League. Advances in Economics, Management and Political Sciences,3,334-344.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ

ISBN:978-1-915371-15-7(Print) / 978-1-915371-16-4(Online)
Editor:Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2022
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.3
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. Chao.L, Research on the development strategy of ESPN in muti-screen era,2020.DOI:10.27315/d.cnki.gstyx.2020.00029

[2]. Shi. D, Research on the development strategy of CBA event broadcast on new media platforms,2021.DOI:10.27042/d.cnki. ggztc. 2021.000074.

[3]. Zhiping. H, A study on the broadcast of Premier League in China,2021

[4]. Kuihou. S. Research on the path of sports and media integration from the perspective of industry integration-Taking PP sports as an example,2021.DOI:10.27175/d.cnki. gjxcu.2021.000842.

[5]. Peiren.S, Communication, Higher Education Press,2015

[6]. baidubaike,https://baike.baidu.com/item/%E8%B6%B3%E7%90%83%E9%A2%91%E9%81%93/50127601?fr=aladdin

[7]. 2018 China Fans World Cup Eco Insight White Paper, 2018, I-Research,

[8]. Official Weibo account,2021

[9]. 2022 China Social and Content Marketing Trends, 2022, I-Research

[10]. 2022 Chinese Football Fan Behaviour Insight White Paper, 2022, I-Research

[11]. Bin.S. A study on the Strategy of large-scale Sports events Live broadcast in China under the background of Media Convergence-A case study of CCTV Live World Cup in Russia,2019