Analysis of the Chinese Cosmetics Market

Research Article
Open access

Analysis of the Chinese Cosmetics Market

Ran Yang 1*
  • 1 Malvern College    
  • *corresponding author 2018aria.yang@malverncollege.cn
Published on 10 November 2023 | https://doi.org/10.54254/2754-1169/39/20231948
AEMPS Vol.39
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-83558-099-8
ISBN (Online): 978-1-83558-100-1

Abstract

In recent years, China's cosmetics market has maintained a high growth rate, with numerous consumers supporting its development and the emergence of well-known brands. in 2017, the total value of China's cosmetics market exceeded 1.8 trillion yuan, an increase of approximately 14.3%, of which the major share was occupied by skin care revenue of 1.06 trillion yuan; color cosmetics revenue of 450 billion yuan; and perfume revenue of 180 billion yuan. In terms of the composition of the number of consumers, the population of mainly women occupies the vast majority of the number of consumers, and women's consumption perspective of consumption to support the overall makeup market to maintain continuous growth. As the consumer base continues to expand, the acne market develops in an orderly manner, and products continue to hit the market with new technologies, personalized beauty is being implemented among the younger generation, all of which makes the outlook for the Chinese cosmetics market very positive. In the 2018 annual figures, for example, the total value of the Chinese cosmetics market is estimated to exceed RMB 2.1 trillion, up 14.7% from 2017. With the release of overall domestic consumption potential and the application of new technologies in skincare, the Chinese cosmetics market will also continue to grow at a faster pace in the future.

Keywords:

cosmetics market, future development, women's demand

Yang,R. (2023). Analysis of the Chinese Cosmetics Market. Advances in Economics, Management and Political Sciences,39,121-126.
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References

[1]. Song Jieling. Study on marketing strategy optimization of N Cosmetics [D]. Guangdong University of Technology.2022(01).

[2]. Ruonan Gong.Research on the Value Investment of Domestic Brands under the Emerging Chinese Cosmetic Market - Taking Perfect Diary Journal of Economics, Business and Management,2022,10(3).

[3]. Liang Xu; Zhu Duck Kim; Ju Duck Kim.Effects of narcissism and appearance concern on cosmetics purchase and make-up behavior among Chinese women[J].

[4]. The rise of the efficacious skin care track in China's cosmetic market [J]. China Cosmetics.2021(11):72-75.

[5]. Qing. China's cosmetics market: strong development of e-commerce + direct double line [J]. Fujian Light Textile. 2014(10):21-22.

[6]. Liu Juan. Analysis of the marketing strategy of Korean cosmetic brand "WHOO Hou" into the Chinese market [J]. International Public Relations. 2022(24):125-127.

[7]. Wang Yunlong. A brief analysis of the Chinese cosmetics market [J]. Shanxi Youth.2017(05):274.

[8]. Wu Koon. Study on the development strategy of China's daily chemical industry Part II Study on the development status of each sub-sector Chapter 7 Study on the development of the cosmetics industry Section 6 Countermeasures for the development of China's cosmetics market [C]. Economic Science Press (Economic Science Press).2015.165-168.

[9]. Lu Zhengfei, Zhang Xuanqi. Analysis of the development prospects of China's cosmetics market [J]. Business Times.2013(30):42-43.

Cite this article

Yang,R. (2023). Analysis of the Chinese Cosmetics Market. Advances in Economics, Management and Political Sciences,39,121-126.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

ISBN：978-1-83558-099-8(Print) / 978-1-83558-100-1(Online)
Editor：Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2023
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.39
ISSN：2754-1169(Print) / 2754-1177(Online)

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References

[1]. Song Jieling. Study on marketing strategy optimization of N Cosmetics [D]. Guangdong University of Technology.2022(01).

[2]. Ruonan Gong.Research on the Value Investment of Domestic Brands under the Emerging Chinese Cosmetic Market - Taking Perfect Diary Journal of Economics, Business and Management,2022,10(3).

[3]. Liang Xu; Zhu Duck Kim; Ju Duck Kim.Effects of narcissism and appearance concern on cosmetics purchase and make-up behavior among Chinese women[J].

[4]. The rise of the efficacious skin care track in China's cosmetic market [J]. China Cosmetics.2021(11):72-75.

[5]. Qing. China's cosmetics market: strong development of e-commerce + direct double line [J]. Fujian Light Textile. 2014(10):21-22.

[6]. Liu Juan. Analysis of the marketing strategy of Korean cosmetic brand "WHOO Hou" into the Chinese market [J]. International Public Relations. 2022(24):125-127.

[7]. Wang Yunlong. A brief analysis of the Chinese cosmetics market [J]. Shanxi Youth.2017(05):274.

[8]. Wu Koon. Study on the development strategy of China's daily chemical industry Part II Study on the development status of each sub-sector Chapter 7 Study on the development of the cosmetics industry Section 6 Countermeasures for the development of China's cosmetics market [C]. Economic Science Press (Economic Science Press).2015.165-168.

[9]. Lu Zhengfei, Zhang Xuanqi. Analysis of the development prospects of China's cosmetics market [J]. Business Times.2013(30):42-43.

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