Research Article
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Published on 10 November 2023
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Gao,C. (2023). Research on the Risk and Investment Value of Microsoft's Acquisition of Activision Blizzard. Advances in Economics, Management and Political Sciences,40,166-172.
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Research on the Risk and Investment Value of Microsoft's Acquisition of Activision Blizzard

Chao Gao *,1,
  • 1 Northeastern University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/40/20231993

Abstract

On January 18, 2022, Microsoft announced its plan to acquire gaming company Activision Blizzard for $68.7 billion in cash. This news immediately caught the attention of the world. If Microsoft completes the acquisition, it will become the largest acquisition in the history of the electronic gaming industry. However, due to various issues and obstacles, Microsoft has not yet completed this acquisition. This study aims to analyze the risks and benefits of Microsoft's acquisition, as well as the investment value of Microsoft under the impact of the acquisition case. After analysis, it will be difficult for Microsoft to complete the acquisition of Activision Blizzard in the short term. At the same time, as this is a critical period for the acquisition, the stock prices of Microsoft and Activision Blizzard are highly sensitive and unstable to any news, and investors should carefully consider their risks.

Keywords

acquisition, metaverse, antitrust, CMA, FTC

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Cite this article

Gao,C. (2023). Research on the Risk and Investment Value of Microsoft's Acquisition of Activision Blizzard. Advances in Economics, Management and Political Sciences,40,166-172.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/
ISBN:978-1-83558-101-8(Print) / 978-1-83558-102-5(Online)
Conference date: 6 August 2023
Editor:Canh Thien Dang
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.40
ISSN:2754-1169(Print) / 2754-1177(Online)

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