Marketing Strategies in Times of Crisis

Boyi Zhang; Wenyuan Yang; Chicheng Wang

doi:10.54254/2754-1169/41/20232038

Research Article

Open access

Published on 10 November 2023

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Zhang,B.;Yang,W.;Wang,C. (2023). Marketing Strategies in Times of Crisis. Advances in Economics, Management and Political Sciences,41,61-64.

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Marketing Strategies in Times of Crisis

Boyi Zhang *^,1, Wenyuan Yang ², Chicheng Wang ³

¹ City University of Macau
² University of Sanya
³ Hong Kong Lingnan University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/41/20232038

Abstract

In this paper, we discuss and research the marketing strategies which enable the catering industry companies to get through the crisis. Based on the case studies of successful and failing catering companies, we examine and conclude four factors of marketing strategies effective to overcome the problem. This paper provides referential value for catering industry companies to cope with the crisis.

Keywords

marketing strategies, catering industry, crisis

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References

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Cite this article

Zhang,B.;Yang,W.;Wang,C. (2023). Marketing Strategies in Times of Crisis. Advances in Economics, Management and Political Sciences,41,61-64.

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About volume

Volume title: Proceedings of the 7th International Conference on Economic Management and Green Development

Conference website: https://www.icemgd.org/

ISBN：978-1-83558-103-2(Print) / 978-1-83558-104-9(Online)

Conference date: 6 August 2023

Editor：Canh Thien Dang

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.41

ISSN：2754-1169(Print) / 2754-1177(Online)

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