How Influencer Attributes Influence Healthy Behavior Intention

Research Article
Open access

How Influencer Attributes Influence Healthy Behavior Intention

Haosen Zhong 1* , Chu—yuan CHEN 2 , Silin Zhu 3 , Yiu Sui Chung 4 , Yuqing Su 5
  • 1 Department of business, Nanjing University, Nanjing, 210008, China    
  • 2 Asia European Business School, East China Normal University, 200241, China. Emlyon Business School,42009, France    
  • 3 Alliance Manchester Business School, The University of Manchester, Manchester, M15 6PB, United Kingdom    
  • 4 Emory College of Arts and Sciences, Emory University, Atlanta, 30322, United States    
  • 5 TUM School of Management, Technical University of Munich, Munich, 80333, Germany    
  • *corresponding author zhs10308902122000@163.com
Published on 21 March 2023 | https://doi.org/10.54254/2754-1169/4/20221053
AEMPS Vol.4
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-17-1
ISBN (Online): 978-1-915371-18-8

Abstract

Since fitness influencer has begun to impose their impact on audience through various media, it raises a question about what attributes may get these influencers more appealing to their audience. To delve into such question, this paper constructed a theory model invovling three-dimension attributes, perceived value and the behavior intention based on S-O-R theory. After conducting analyses such as structural equation model analysis on the collected data from the survey, we are positive that there is a positive relationship between these three concepts. In other words, influencer’s certain attributes does arouse audience intention to follow such a healthy lifestyle through their perceived value.

Keywords:

Influencer Marketing, S-O-R Theory., Perceived Value

Zhong,H.;CHEN,C.;Zhu,S.;Chung,Y.S.;Su,Y. (2023). How Influencer Attributes Influence Healthy Behavior Intention. Advances in Economics, Management and Political Sciences,4,193-206.
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References

[1]. Vaterlaus, J.M., Patten, E.V., Roche, C. & Young, J.A. (2015) Gettinghealthy: the perceived influence of social media on young adult health behaviors. Comput. Hum. Behav. 45, 151–157. https://doi.org/10.1016/j.chb.2014.12.013.

[2]. Sokolova, K. & Kefi, H. (2019) Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. J. Retailing Consum. Serv. 53 https://doi.org/10.1016/j.jretconser.2019.01.011.

[3]. De Veirman, M., Cauberghe, V. & Hudders, L. (2017) Marketing through instagram influencers: the impact of number of followers and product divergence on brand attitude. Int. J. Advert. 36 (5), 798–828. https://doi.org/10.1080/ 02650487.2017.1348035

[4]. Shareef, M.A., Mukerji, B., Dwivedi, Y.K., Rana, N.P. & Islam, R. (2019) Social media marketing: comparative effect of advertisement sources. J. Retailing Consum. Serv. 46, 58–69. https://doi.org/10.1016/j.jretconser.2017.11.001.

[5]. Colliander, J. & Dahl ́en, M. (2011) Following the fashionable friend: the power of social media. J. Advert. Res. 51 (1), 313–320. https://doi.org/10.2501/JAR-51-1-313-320.

[6]. Smith, K. P. & Christakis, N. A. (2008) Social networks and health. Annual Review of Sociology. 34(1), 405-429. https://doi.org/10.1161/CIRCULATIONAHA.112.101816.

[7]. Centola, D. (2013) Social media and the science of health behavior. Circulation. 127(21), 2135-2144. https://doi.org/10.1161/CIRCULATIONAHA.112.101816

[8]. Korda, H. & Itani, Z. (2013) Harnessing Social Media for Health Promotion and Behavior Change. Health Promotion Practice, 14(1), 15– 23. https://doi.org/10.1177/1524839911405850

[9]. Grimm, F. (2013) Soziale Netzwerke - dritte, erweiterte Studie. https://www.bitkom.org/Bitkom/Publikationen/Soziale-Netzwerke-dritte-erweiterte-Studie.html [Acessed 24 June 2015]

[10]. Dey, B. L., Yen, D. & Samuel, L. (2020) Digital consumer culture and digital acculturation. International Journal of Information Management, 51, p.102057. https://doi.org/10.1016/j.ijinfomgt.2019.102057

[11]. Koch, A., & Luu, M. (2015) Strong is the new skinny. http://allesoverjongeren.nl/jongerentrend-strong-is-the-new-skinny/

[12]. Ridgway, J. & Clayton, R. B. (2016) Instagram Unfiltered: Exploring Associations of Body Image Satisfaction, Instagram #Selfie Posting, and Negative Romantic

[13]. Sokolova, K. & Perez, C. (2021) You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise. Journal of Retailing and Consumer Services, 58, p.102276. https://doi.org/10.1016/j.jretconser.2020.102276.

[14]. Stragier, J., Abeele, M. V., Mechant, P., & De Marez, L. (2016) Understanding persistence in the use of online fitness communities: comparing novice and experienced users. Computers in Human Behavior, 64, 34-42. https://doi.org/10.1016/j.chb.2016.06.013

[15]. Woodworth, R. S. (1926). Dynamic psychology. The pedagogical seminary and journal of genetic psychology, 33(1), 103-118.

[16]. Mehrabian, A. & Russell, J. A. (1974) An approach to environmental psychology. the MIT Press.

[17]. Donovan, R. J., Rossiter, J. R., Marcoolyn, G. & Nesdale, A. (1994) Store atmosphere and purchasing behavior. Journal of retailing, 70(3), 283-294. https://doi.org/10.1016/0022-4359(94)90037-X

[18]. Eroglu, S. A., Machleit, K. A. & Davis, L. M. (2001) Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business research, 54(2), 177-184. https://doi.org/10.1016/S0148-2963(99)00087-9

[19]. McKinney, L. N. (2004) Creating a satisfying internet shopping experience via atmospheric variables. International Journal of Consumer Studies, 28(3), 268-283. https://doi.org/10.1111/j.1470-6431.2004.00368.x

[20]. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. & Singh, R. (2016) Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841. https://doi.org/10.1016/j.jbusres.2016.04.181

[21]. Moldovan, S., Muller, E., Richter, Y. & Yom-Tov, E. (2017) Opinion leadership in small groups. International Journal of Research in Marketing, 34(2), 536–552. https://doi.org/10.1016/j.ijresmar.2016.11.004

[22]. Liu, M. T., Liu, Y. & Zhang, L. L. (2019) Vlog and brand evaluations: the influence of parasocial interaction. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-01-2018-0021

[23]. Kim, M. (2021) Conceptualization of e-servicescapes in the fitness applications and wearable devices context: Multi-dimensions, consumer satisfaction, and behavioral intention. Journal of Retailing and Consumer Services, 61, 102562. https://doi.org/10.1016/j.jretconser.2021.102562

[24]. Lee, J. E. & Watkins, B. (2016) YouTube vloggers' influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753-5760. https://doi.org/10.1016/j.jbusres.2016.04.171

[25]. Zeithaml, V. A. (1988) Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22. https://doi.org/10.1177/002224298805200302

[26]. Monroe, K. B. (1990) Pricing: Making profitable decisions. McGraw-Hill College.

[27]. Park, C. W., Jaworski, B. J. & MacInnis, D. J. (1986) Strategic brand concept-image management. Journal of marketing, 50(4), 135-145. https://doi.org/10.1177/002224298605000401

[28]. Holbrook, M. B. (1999) Introduction to consumer value. Consumer value: A framework for analysis and research, 1-28.

[29]. Sheth, J. N., Newman, B. I. & Gross, B. L. (1991) Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2), 159-170.

[30]. Kim, J. & Park, H. (2012) Development of a Health Information Technology Acceptance Model Using Consumers’ Health Behavior Intention. J Med Internet Res ,14(5): e133. https://doi.org/10.2196/jmir.2143

[31]. Roger C. (2012) Professionalism: What is it? Canadian Medical Association, 184(10), 1129–1130. https://doi.org/10.1503/cmaj.109-4211

[32]. Barua, A. (2013) Methods for decision-making in survey questionnaires based on likert scale. Journal of Asian Scientific Research, 3(1), 35–38.

[33]. Joshi, A. & Pal, D. K. (2015) Likert Scale: Explored and Explained. Current Journal of Applied Science and Technology, (September). https://doi.org/10.9734/BJAST/2015/14975

[34]. Croasmun, J. T. & Ostrom, L. (2011) Using Likert-Type Scales in the Social Sciences. Journal of Adult Education, 40(1).

[35]. Garland, R. (1991) The Mid-Point on a Rating Scale: Is it Desirable ? Marketing Bulletin, 2, 66–70.

[36]. Malhotra, N. (2015) Questionnaire design and scale development. Georgia Institure of Technology, (December).

[37]. Kim, J. & Kim, M. (2017) Offline Social Interactions and Online Shopping Demand: Does the Degree of Social Interactions Matter? Journal of Business Research, 99, 373-381. https://doi.org/10.1016/j.jbusres.2017.09.022

[38]. Kim, M. & Thapa, B. (2018) Perceived Value and Flow Experience: Application in a Nature-Based Tourism Context. Journal of Destination Marketing & Management, 8, 373-384. https://doi.org/10.1016/j.jdmm.2017.08.002

[39]. Tongco, M. D. C. (2007) Purposive Sampling as a Tool for Informant Selection. Ethnobotany Research and Applications, 5, 147–158. https://ethnobotanyjournal.org/index.php/era/article/view/126

[40]. Fogelholm M., Malmberg J., Suni J., Santtila M., Kyröläinen H., Mäntysaari M. & Oja P. (2006) International Physical Activity Questionnaire: Validity against fitness. Med. Sci. Sports Exerc., 38: 753-60. https://doi.org/10.1186/1479-5868-8-115


Cite this article

Zhong,H.;CHEN,C.;Zhu,S.;Chung,Y.S.;Su,Y. (2023). How Influencer Attributes Influence Healthy Behavior Intention. Advances in Economics, Management and Political Sciences,4,193-206.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅱ

ISBN:978-1-915371-17-1(Print) / 978-1-915371-18-8(Online)
Editor:Canh Thien Dang, Javier Cifuentes-Faura
Conference website: https://www.icemgd.org/
Conference date: 6 August 2022
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.4
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. Vaterlaus, J.M., Patten, E.V., Roche, C. & Young, J.A. (2015) Gettinghealthy: the perceived influence of social media on young adult health behaviors. Comput. Hum. Behav. 45, 151–157. https://doi.org/10.1016/j.chb.2014.12.013.

[2]. Sokolova, K. & Kefi, H. (2019) Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. J. Retailing Consum. Serv. 53 https://doi.org/10.1016/j.jretconser.2019.01.011.

[3]. De Veirman, M., Cauberghe, V. & Hudders, L. (2017) Marketing through instagram influencers: the impact of number of followers and product divergence on brand attitude. Int. J. Advert. 36 (5), 798–828. https://doi.org/10.1080/ 02650487.2017.1348035

[4]. Shareef, M.A., Mukerji, B., Dwivedi, Y.K., Rana, N.P. & Islam, R. (2019) Social media marketing: comparative effect of advertisement sources. J. Retailing Consum. Serv. 46, 58–69. https://doi.org/10.1016/j.jretconser.2017.11.001.

[5]. Colliander, J. & Dahl ́en, M. (2011) Following the fashionable friend: the power of social media. J. Advert. Res. 51 (1), 313–320. https://doi.org/10.2501/JAR-51-1-313-320.

[6]. Smith, K. P. & Christakis, N. A. (2008) Social networks and health. Annual Review of Sociology. 34(1), 405-429. https://doi.org/10.1161/CIRCULATIONAHA.112.101816.

[7]. Centola, D. (2013) Social media and the science of health behavior. Circulation. 127(21), 2135-2144. https://doi.org/10.1161/CIRCULATIONAHA.112.101816

[8]. Korda, H. & Itani, Z. (2013) Harnessing Social Media for Health Promotion and Behavior Change. Health Promotion Practice, 14(1), 15– 23. https://doi.org/10.1177/1524839911405850

[9]. Grimm, F. (2013) Soziale Netzwerke - dritte, erweiterte Studie. https://www.bitkom.org/Bitkom/Publikationen/Soziale-Netzwerke-dritte-erweiterte-Studie.html [Acessed 24 June 2015]

[10]. Dey, B. L., Yen, D. & Samuel, L. (2020) Digital consumer culture and digital acculturation. International Journal of Information Management, 51, p.102057. https://doi.org/10.1016/j.ijinfomgt.2019.102057

[11]. Koch, A., & Luu, M. (2015) Strong is the new skinny. http://allesoverjongeren.nl/jongerentrend-strong-is-the-new-skinny/

[12]. Ridgway, J. & Clayton, R. B. (2016) Instagram Unfiltered: Exploring Associations of Body Image Satisfaction, Instagram #Selfie Posting, and Negative Romantic

[13]. Sokolova, K. & Perez, C. (2021) You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise. Journal of Retailing and Consumer Services, 58, p.102276. https://doi.org/10.1016/j.jretconser.2020.102276.

[14]. Stragier, J., Abeele, M. V., Mechant, P., & De Marez, L. (2016) Understanding persistence in the use of online fitness communities: comparing novice and experienced users. Computers in Human Behavior, 64, 34-42. https://doi.org/10.1016/j.chb.2016.06.013

[15]. Woodworth, R. S. (1926). Dynamic psychology. The pedagogical seminary and journal of genetic psychology, 33(1), 103-118.

[16]. Mehrabian, A. & Russell, J. A. (1974) An approach to environmental psychology. the MIT Press.

[17]. Donovan, R. J., Rossiter, J. R., Marcoolyn, G. & Nesdale, A. (1994) Store atmosphere and purchasing behavior. Journal of retailing, 70(3), 283-294. https://doi.org/10.1016/0022-4359(94)90037-X

[18]. Eroglu, S. A., Machleit, K. A. & Davis, L. M. (2001) Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business research, 54(2), 177-184. https://doi.org/10.1016/S0148-2963(99)00087-9

[19]. McKinney, L. N. (2004) Creating a satisfying internet shopping experience via atmospheric variables. International Journal of Consumer Studies, 28(3), 268-283. https://doi.org/10.1111/j.1470-6431.2004.00368.x

[20]. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. & Singh, R. (2016) Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841. https://doi.org/10.1016/j.jbusres.2016.04.181

[21]. Moldovan, S., Muller, E., Richter, Y. & Yom-Tov, E. (2017) Opinion leadership in small groups. International Journal of Research in Marketing, 34(2), 536–552. https://doi.org/10.1016/j.ijresmar.2016.11.004

[22]. Liu, M. T., Liu, Y. & Zhang, L. L. (2019) Vlog and brand evaluations: the influence of parasocial interaction. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-01-2018-0021

[23]. Kim, M. (2021) Conceptualization of e-servicescapes in the fitness applications and wearable devices context: Multi-dimensions, consumer satisfaction, and behavioral intention. Journal of Retailing and Consumer Services, 61, 102562. https://doi.org/10.1016/j.jretconser.2021.102562

[24]. Lee, J. E. & Watkins, B. (2016) YouTube vloggers' influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753-5760. https://doi.org/10.1016/j.jbusres.2016.04.171

[25]. Zeithaml, V. A. (1988) Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22. https://doi.org/10.1177/002224298805200302

[26]. Monroe, K. B. (1990) Pricing: Making profitable decisions. McGraw-Hill College.

[27]. Park, C. W., Jaworski, B. J. & MacInnis, D. J. (1986) Strategic brand concept-image management. Journal of marketing, 50(4), 135-145. https://doi.org/10.1177/002224298605000401

[28]. Holbrook, M. B. (1999) Introduction to consumer value. Consumer value: A framework for analysis and research, 1-28.

[29]. Sheth, J. N., Newman, B. I. & Gross, B. L. (1991) Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2), 159-170.

[30]. Kim, J. & Park, H. (2012) Development of a Health Information Technology Acceptance Model Using Consumers’ Health Behavior Intention. J Med Internet Res ,14(5): e133. https://doi.org/10.2196/jmir.2143

[31]. Roger C. (2012) Professionalism: What is it? Canadian Medical Association, 184(10), 1129–1130. https://doi.org/10.1503/cmaj.109-4211

[32]. Barua, A. (2013) Methods for decision-making in survey questionnaires based on likert scale. Journal of Asian Scientific Research, 3(1), 35–38.

[33]. Joshi, A. & Pal, D. K. (2015) Likert Scale: Explored and Explained. Current Journal of Applied Science and Technology, (September). https://doi.org/10.9734/BJAST/2015/14975

[34]. Croasmun, J. T. & Ostrom, L. (2011) Using Likert-Type Scales in the Social Sciences. Journal of Adult Education, 40(1).

[35]. Garland, R. (1991) The Mid-Point on a Rating Scale: Is it Desirable ? Marketing Bulletin, 2, 66–70.

[36]. Malhotra, N. (2015) Questionnaire design and scale development. Georgia Institure of Technology, (December).

[37]. Kim, J. & Kim, M. (2017) Offline Social Interactions and Online Shopping Demand: Does the Degree of Social Interactions Matter? Journal of Business Research, 99, 373-381. https://doi.org/10.1016/j.jbusres.2017.09.022

[38]. Kim, M. & Thapa, B. (2018) Perceived Value and Flow Experience: Application in a Nature-Based Tourism Context. Journal of Destination Marketing & Management, 8, 373-384. https://doi.org/10.1016/j.jdmm.2017.08.002

[39]. Tongco, M. D. C. (2007) Purposive Sampling as a Tool for Informant Selection. Ethnobotany Research and Applications, 5, 147–158. https://ethnobotanyjournal.org/index.php/era/article/view/126

[40]. Fogelholm M., Malmberg J., Suni J., Santtila M., Kyröläinen H., Mäntysaari M. & Oja P. (2006) International Physical Activity Questionnaire: Validity against fitness. Med. Sci. Sports Exerc., 38: 753-60. https://doi.org/10.1186/1479-5868-8-115