NFT Popularity -- Digital Artwork and Baudrillard's Theory of Consumption Alienation

Research Article
Open access

NFT Popularity -- Digital Artwork and Baudrillard's Theory of Consumption Alienation

Hongtao Ma 1*
  • 1 Beijing International Study University, Nanli Community, Dingfu Town, Chaoyang District, Beijing Municipality, PRC    
  • *corresponding author felix1022_ma@foxmail.com
Published on 21 March 2023 | https://doi.org/10.54254/2754-1169/3/2022764
AEMPS Vol.3
ISSN (Print): 2754-1177
ISSN (Online): 2754-1169
ISBN (Print): 978-1-915371-15-7
ISBN (Online): 978-1-915371-16-4

Abstract

With the popularity of 2021 NFT digital art, some concepts that people pay little attention to are gradually coming into people’s view. In the transaction process of digital artworks, the introduction of blockchain technology, the application of Non-Fungible Token (NFT) and other technologies or concepts gradually make it possible to sell a large number of digital products with cultural symbol characteristics. Therefore, the post-modernity era, which is composed of simulacra and new technologies, cultures and social forms, has arrived, as the French scholar Jean Baudrillard said. NFT art formally marks the end of the modern era dominated by production, industrial capitalism. This paper will explore the relationship between consumption alienation and the popularity of digital art through the perspective of consumption alienation put forward by Baudrillard

Keywords:

Consumer Alienation, NFT, Digital Art, Consumerism

Ma,H. (2023). NFT Popularity -- Digital Artwork and Baudrillard's Theory of Consumption Alienation. Advances in Economics, Management and Political Sciences,3,63-69.
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References

[1]. Shu Ling. (2011). Philosophical Considerations on the "Alienated Consumption Theory" of Ecological Marxism.

[2]. Nadini, M, Alessandretti, L. , Giacinto, F. D. , Martino, M. , Aiello, L. M. , & Baronchelli, A. . (2021). Mapping the nft revolution: market trends, trade networks and visual features. Papers.

[3]. Bell, & Daniel. (1976). Die Zukunft der westlichen Welt (The cultural contradictions of capitalism, dt.). Kultur und Technol. Fischer.

[4]. Marx, & Liu Pikun. (1979). Manuscript of Economics and Philosophy in 1844. People's Publishing House.

[5]. Versveen, E. (2021). Capitalism and alienation: towards a marxist theory of alienation for the 21st century. European Journal of Social Theory, 136843102110215.

[6]. Baudrillard, J. (1996). The System of Objects.

[7]. Baudriya Xia Ying. (2009). Pour une Critique de I'economie politique du Signe. Nanjing University Press.

[8]. Li Jiatu, & Zhou Jie. (2013). Political Economy and Taxation: On the Principles of Political Economy and Taxation. Huaxia Press.

[9]. Chalkias, K. (2021). Crypto collectibles, museum funding and openglam: challenges, opportunities and the potential of non-fungible tokens (nfts). Applied Sciences, 11.

[10]. Wang Dan. (2021). Hot NFT, Tuyere or bubble. Financial Expo (Fortune)(10),85-86.


Cite this article

Ma,H. (2023). NFT Popularity -- Digital Artwork and Baudrillard's Theory of Consumption Alienation. Advances in Economics, Management and Political Sciences,3,63-69.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 6th International Conference on Economic Management and Green Development (ICEMGD 2022), Part Ⅰ

ISBN:978-1-915371-15-7(Print) / 978-1-915371-16-4(Online)
Editor:Javier Cifuentes-Faura, Canh Thien Dang
Conference website: https://www.icemgd.org/
Conference date: 6 August 2022
Series: Advances in Economics, Management and Political Sciences
Volume number: Vol.3
ISSN:2754-1169(Print) / 2754-1177(Online)

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References

[1]. Shu Ling. (2011). Philosophical Considerations on the "Alienated Consumption Theory" of Ecological Marxism.

[2]. Nadini, M, Alessandretti, L. , Giacinto, F. D. , Martino, M. , Aiello, L. M. , & Baronchelli, A. . (2021). Mapping the nft revolution: market trends, trade networks and visual features. Papers.

[3]. Bell, & Daniel. (1976). Die Zukunft der westlichen Welt (The cultural contradictions of capitalism, dt.). Kultur und Technol. Fischer.

[4]. Marx, & Liu Pikun. (1979). Manuscript of Economics and Philosophy in 1844. People's Publishing House.

[5]. Versveen, E. (2021). Capitalism and alienation: towards a marxist theory of alienation for the 21st century. European Journal of Social Theory, 136843102110215.

[6]. Baudrillard, J. (1996). The System of Objects.

[7]. Baudriya Xia Ying. (2009). Pour une Critique de I'economie politique du Signe. Nanjing University Press.

[8]. Li Jiatu, & Zhou Jie. (2013). Political Economy and Taxation: On the Principles of Political Economy and Taxation. Huaxia Press.

[9]. Chalkias, K. (2021). Crypto collectibles, museum funding and openglam: challenges, opportunities and the potential of non-fungible tokens (nfts). Applied Sciences, 11.

[10]. Wang Dan. (2021). Hot NFT, Tuyere or bubble. Financial Expo (Fortune)(10),85-86.