Analysis of the Influence of Tesla’s Pricing Strategy on Purchase Intention

Han Min

doi:10.54254/2754-1169/47/20230391

Research Article

Open access

Published on 1 December 2023

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Min,H. (2023). Analysis of the Influence of Tesla’s Pricing Strategy on Purchase Intention. Advances in Economics, Management and Political Sciences,47,156-161.

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Analysis of the Influence of Tesla’s Pricing Strategy on Purchase Intention

Han Min *^,1,

¹ New York University

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/47/20230391

Abstract

The generation of today is changing drastically and has an impact on various things, and one such thing is the purchase intention of consumers. The pricing strategy of Tesla will be explored and assessed on how it impacts the consumers and their perception of the cars. It has been evident from the study that Tesla uses various pricing strategies to target different consumer segments. One consumer segment is high-end customers, and the other is the economic section of society. This report shows that the customers of Tesla are not only impacted by the price but also by brand reputation, its differentiation of products and technological advancements. The owners of Tesla cars are the people whose cosumer psychology is greatly influenced by the brand by demonstrating how the brand is committed to environmental goals. The report provides valuable in-depth information regarding the various pricing strategies and their impact on the customers showcasing the competitive advantage of Tesla in the market.

Keywords

environmental sustainability, pricing strategy, electric vehicles, purchase intention

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Cite this article

Min,H. (2023). Analysis of the Influence of Tesla’s Pricing Strategy on Purchase Intention. Advances in Economics, Management and Political Sciences,47,156-161.

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://www.icftba.org/

ISBN：978-1-83558-141-4(Print) / 978-1-83558-142-1(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.47

ISSN：2754-1169(Print) / 2754-1177(Online)

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