Research on the Sheep a Sheep Marketing Strategy

Yupei Hou

doi:10.54254/2754-1169/48/20230450

Research Article

Open access

Published on 1 December 2023

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Hou,Y. (2023). Research on the Sheep a Sheep Marketing Strategy. Advances in Economics, Management and Political Sciences,48,199-206.

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Research on the Sheep a Sheep Marketing Strategy

Yupei Hou *^,1,

¹ Chengdu Foreign Languages school

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/48/20230450

Abstract

This paper aims to explore the marketing strategy for the "Sheep a sheep" mobile game. With the rapid development of the mobile internet, the gaming industry has become one of the most popular and thriving sectors. In this highly competitive market environment, effective marketing strategies are crucial for the success of a game. This study conducts market research and analyzes the "Sheep a sheep" game. It proposes marketing strategy recommendations to help the game stand out in the fiercely competitive market. This study identifies the unique selling points and challenges of the "Sheep a sheep" game by analyzing the target users and competitors and conducting a SWOT analysis. These findings suggest marketing strategies, including product positioning, pricing, distribution channels, promotion, and brand building. Implementation plans and evaluation metrics are also discussed to guide the execution and assessment of the marketing strategies. The findings of this study provide insights and recommendations for game developers, marketing professionals, and practitioners in the industry. Furthermore, it contributes to academic research on mobile game marketing strategies. By delving I nto the marketing strategy of the "Sheep a sheep" game, this research uncovers business opportunities and challenges, making a valuable contribution to the development of the gaming industry.

Keywords

mobile game, marketing strategies, sheep a sheep, competitive market

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References

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Cite this article

Hou,Y. (2023). Research on the Sheep a Sheep Marketing Strategy. Advances in Economics, Management and Political Sciences,48,199-206.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://www.icftba.org/

ISBN：978-1-83558-143-8(Print) / 978-1-83558-144-5(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.48

ISSN：2754-1169(Print) / 2754-1177(Online)

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