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Analysis of Microsoft’s Motivation to Acquire Activision Blizzard
- 1 Alliance Manchester Business School, University of Manchester, Booth Street West, Manchester, M15 6PB, United Kingdom
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Abstract
The news of Microsoft spending huge amount of money doing acquisition of Activision Blizzard shocked many game players. It was questioned by people. Why did Microsoft choose to acquire Blizzard under the condition that Blizzard seemed going downhill with its management and was stuggled with its employee sexual harrasement scandal? Why is Blizzard still worth so much value for Microsoft? What can Blizzard bring to Microsoft and what are the risks? Is the real purpose of such a big action by Microsoft just to expand its gaming business? Is the “metaverse” mentioned in Microsoft's announcement the real mission? This article is going to use the SWOT analysis to fully analyze Blizzard's own strengths and weaknesses, and to discover what kind of opportunities and threats it can bring to Microsoft in the industry it is in, to explore the things behind the game itself, but the key to open the door of the possibility and the success of a new area.
Keywords
Microsoft, Blizzard, SWOT, clouds, Metaverse
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Cite this article
Zhang,X. (2023). Analysis of Microsoft’s Motivation to Acquire Activision Blizzard. Advances in Economics, Management and Political Sciences,50,1-6.
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