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Research on the Marketing Strategy of Miu Miu Based on SWOT Model
- 1 Shanghai Qibao Dwight High School, Shanghai, China
- 2 Chongqing Maple Leaf School, Chongqing, China
- 3 Guangzhou Foreign Language School, Shenzhen, China
* Author to whom correspondence should be addressed.
Abstract
The study of Miu Miu’s marketing strategy employs the SWOT model to conduct a comprehensive analysis of this premium fashion label’s approach. The objective is to refine marketing plans by identifying the brand’s internal strengths and weaknesses, as well as external opportunities and threats. The SWOT analysis serves as a roadmap in the development of targeted strategies. To achieve this, the study emphasizes several key initiatives. Firstly, it suggests a strategic market expansion to address identified weaknesses. By carefully venturing into new markets, Miu Miu can capitalize on untapped opportunities and overcome its weaknesses. Additionally, the study underscores the importance of bolstering digital marketing efforts. In an era where online presence is paramount, strengthening digital marketing strategies can help the brand reach a broader audience and enhance its competitive edge. Furthermore, collaboration with key influencers and industry figures is proposed to elevate brand visibility. Miu Miu’s marketing strategy is strategically designed to not only preserve but also reinforce its position as a pioneering and highly sought-after premium fashion brand. This is achieved by aligning internal strengths with external opportunities while mitigating weaknesses and minimizing risks. By implementing these targeted strategies, Miu Miu is well-positioned to continue setting trends and maintaining its allure in the premium fashion market.
Keywords
Miu Miu, luxury management, SWOT model, marketing strategy
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Cite this article
Jiang,Y.;Liu,L.;Zhang,Y. (2023). Research on the Marketing Strategy of Miu Miu Based on SWOT Model. Advances in Economics, Management and Political Sciences,53,220-228.
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