Analysis of Tesla's Marketing Strategy Model

Yizhen Li

doi:10.54254/2754-1169/54/20230873

Research Article

Open access

Published on 1 December 2023

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Li,Y. (2023). Analysis of Tesla's Marketing Strategy Model. Advances in Economics, Management and Political Sciences,54,33-39.

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Analysis of Tesla's Marketing Strategy Model

Yizhen Li *^,1,

¹ University of Birmingham

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/54/20230873

Abstract

A prominent American electric vehicle and renewable energy company, with a history of leadership and innovation in the automotive sector, Tesla has consistently pioneered advancements. This study explores Tesla’s synchronization of online and offline marketing tactics, and probes how Tesla’s dual marketing approaches, online and offline, complement each other through employing a case study method, which encompasses distinct brand positioning, emphasis on digital and regional strategies, active social media integration, seamless online-offline interplay, and varied advertising methods such as word-of-mouth and pricing techniques. Tesla’s robust collaborations within the supply chain further fortify its competitive standing. The findings sustain Tesla’s market leadership and hold broader implications. They contribute to heightened market competitiveness, shed light on marketing models for emerging markets, reveal the potential of digital marketing, and even inspire the transformation of traditional automotive business practices. Today, Tesla cars already occupy a very high market share. Compete in the market through several different strategic approaches. Now people need to study what kind of model and supply chain can make this brand popular and successfully pay for it.

Keywords

market competitiveness, emerging market models, digital marketing potential, business transformation

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Cite this article

Li,Y. (2023). Analysis of Tesla's Marketing Strategy Model. Advances in Economics, Management and Political Sciences,54,33-39.

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://www.icftba.org/

ISBN：978-1-83558-155-1(Print) / 978-1-83558-156-8(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.54

ISSN：2754-1169(Print) / 2754-1177(Online)

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