Market Analysis and Competitive Strategy Research of Duopoly Market —Take McDonald’s and KFC as Examples

Shujing Lin

doi:10.54254/2754-1169/58/20230881

Research Article

Open access

Published on 20 November 2023

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Lin,S. (2023). Market Analysis and Competitive Strategy Research of Duopoly Market —Take McDonald’s and KFC as Examples. Advances in Economics, Management and Political Sciences,58,140-146.

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Market Analysis and Competitive Strategy Research of Duopoly Market —Take McDonald’s and KFC as Examples

Shujing Lin *^,1,

¹ University of Washington

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2754-1169/58/20230881

Abstract

In a duopoly, the two businesses will typically compete with one another to keep the market from becoming a monopoly, in which a single business controls the whole market. This research paper analyzes the strategies that McDonald’s and Kentucky Fried Chicken (KFC) use in the duopoly market to understand the real world better using economic models by introducing the history of the development of these two fast food companies and analyzing their similarities and differences to find out the potential or already existing problems and the solutions to them. After entering China, KFC and McDonald’s became the “old enemy” for over 20 years. Still, the continuous evolution and change in the process of brand localization, so that they slowly from the “irreconcilable” relationship slowly became “hand in hand”, at least in the competition in the same industry, the smoke between the two is not so strong. Whether it is the grounding of KFC or the persistence of McDonald’s personality, they have undoubtedly found their development path in the Chinese market.

Keywords

competitive strategy, duopoly market, McDonald’s, Kentucky Fried Chicken

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References

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Cite this article

Lin,S. (2023). Market Analysis and Competitive Strategy Research of Duopoly Market —Take McDonald’s and KFC as Examples. Advances in Economics, Management and Political Sciences,58,140-146.

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About volume

Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Conference website: https://www.icftba.org/

ISBN：978-1-83558-207-7(Print) / 978-1-83558-208-4(Online)

Conference date: 8 November 2023

Editor：Javier Cifuentes-Faura

Series: Advances in Economics, Management and Political Sciences

Volume number: Vol.58

ISSN：2754-1169(Print) / 2754-1177(Online)

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