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Turn to Streaming Media: Digital Transformation and Innovation of Disney
- 1 East China University of Science and Technology, No. 130, Meilong Road, China, Shanghai, Xuhui District
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Abstract
Disney, the venerable Hollywood media group, has been the most severely impacted by the COVID-19 pandemic. The pandemic has forced the company to reevaluate its operations and adapt to the new normal. One of the company’s most significant moves in response to this challenge was the launch of Disney+, a streaming platform. The platform has quickly gained 100 million global subscribers and has proven to be a beacon of hope for Disney’s business. Disney’s restructuring around Disney+ has allowed the company to focus more on expanding its global market and improving its competitive advantage in the streaming market. The addition of U.S. traditional media groups such as Warner Media and Viacom in the streaming market has increased competition for Disney. However, with its strong performance with Disney+, Disney has employed to expand its global market to increase its investment in international streaming. This has allowed Disney to gain a stronger presence in key international markets and increase its exposure to a diverse audience. Additionally, Disney’s focus on streaming platform assist has helped the company to optimize its operations and improve its competitive advantage. Disney’s strong performance with Disney+ has given the company the confidence to stay competitive in the streaming market. With the uncertainty surrounding the future of the streaming market, it is clear that Disney’s focus on innovation and expansion will continue to drive its success. The company’s investment in international streaming and its commitment to streaming platform assist position it as a strong contender in the market.
Keywords
Disney, COVID-19, business mode, digital transformation
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Cite this article
Yuan,Y. (2024). Turn to Streaming Media: Digital Transformation and Innovation of Disney. Advances in Economics, Management and Political Sciences,59,100-105.
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Volume title: Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
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