References
[1]. Chinese Cuisine Association. 2022. Report of 2020 Covid-19 pandemic impact on Chines catering industry. [online] Available at: <http://www.ccas.com.cn/site/content/204393.html> [Accessed 12 October 2022].
[2]. Li Zhimeng and Sheng Fangfu, 2020. Impact and response of Covid-19 on Chinese industries and consume. Jiangxi Social Science, 40(3), pp.5-15.
[3]. Wang J., Qi H., Bao L., Li F and Shi Y., 2020. The contigency plan for management of the 2019 novel coronavirus outbreak in neonatal intensive care units. Available at: https://www.thelancet.com/journals/lanchi/article/PIIS2352-4642(20)30040-7/fulltext
[4]. Zsidisin G., Panelli A and Upton R. Purchasing organisation involvement in risk assessments, contigency plans, and risk management: an exploratory study. Available at: https://www.emerald.com/insight/content/doi/10.1108/13598540010347307/full/html
[5]. Bloom, M. and Menefee, M., 1994. Scenario Planning and Contingency Planning. Public Productivity & Management Review, 17(3), p.223.
[6]. Nikbin, D., Iranmanesh, M., Ghobakhloo, M. and Foroughi, B., 2021. Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review. Asia-Pacific Journal of Business Administration,.
[7]. Ang, S., 2001. Crisis marketing: a comparison across economic scenarios. International Business Review, 10(3), pp.263-284.
[8]. Tsafarakis, S., 2015. Redesigning product lines in a period of economic crisis: a hybrid simulated annealing algorithm with crossover. Annals of Operations Research, 247(2), pp.617-633.
[9]. Morbey, G. and Dugal, S., 1992. Corporate R&D Spending During a Recession. Research-Technology Management, 35(4), pp.42-46.
[10]. Notta, O. and Vlachvei, A., 2015. Changes in Marketing Strategies during Recession. Procedia Economics and Finance, 24, pp.485-490.
[11]. Hassler, M., 2003. Crisis, coincidences and strategic market behaviour: the internationalization of Indonesian clothing brand-owners. Area, 35(3), pp.241-250.
[12]. O'Malley, L., Story, V. and O'Sullivan, V., 2011. Marketing in a recession: retrench or invest?. Journal of Strategic Marketing, 19(3), pp.285-310.
[13]. Srinivasan, R., Rangaswamy, A. and Lilien, G., 2005. Turning adversity into advantage: Does proactive marketing during a recession pay off?. International Journal of Research in Marketing, 22(2), pp.109-125.
[14]. Doyle, P., 2000. Value-based marketing. Journal of Strategic Marketing, 8(4), pp.299-311.
[15]. Bromiley, P., Navarro, P. and Sottile, P., 2008. Strategic business cycle management and organizational performance: a great unexplored research stream. Strategic Organization, 6(2), pp.207-219.
[16]. Quinn, P., 2022. Global Product Placement Spend Surged 12.3% in 2021, After Worst Decline in PandemicStruck 2020; Spend to Grow at Faster 14.3% in 2022, Fueled By Digital, TV, Music. [online] PRWeb. Available at: <https://www.prweb.com/releases/2022/8/prweb18838348.htm> [Accessed 7 October 2022].
Cite this article
Chen,K.;Cheng,Y.;Han,J. (2023). The Marketing Strategy in Times of Crisis. Advances in Economics, Management and Political Sciences,5,248-258.
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References
[1]. Chinese Cuisine Association. 2022. Report of 2020 Covid-19 pandemic impact on Chines catering industry. [online] Available at: <http://www.ccas.com.cn/site/content/204393.html> [Accessed 12 October 2022].
[2]. Li Zhimeng and Sheng Fangfu, 2020. Impact and response of Covid-19 on Chinese industries and consume. Jiangxi Social Science, 40(3), pp.5-15.
[3]. Wang J., Qi H., Bao L., Li F and Shi Y., 2020. The contigency plan for management of the 2019 novel coronavirus outbreak in neonatal intensive care units. Available at: https://www.thelancet.com/journals/lanchi/article/PIIS2352-4642(20)30040-7/fulltext
[4]. Zsidisin G., Panelli A and Upton R. Purchasing organisation involvement in risk assessments, contigency plans, and risk management: an exploratory study. Available at: https://www.emerald.com/insight/content/doi/10.1108/13598540010347307/full/html
[5]. Bloom, M. and Menefee, M., 1994. Scenario Planning and Contingency Planning. Public Productivity & Management Review, 17(3), p.223.
[6]. Nikbin, D., Iranmanesh, M., Ghobakhloo, M. and Foroughi, B., 2021. Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review. Asia-Pacific Journal of Business Administration,.
[7]. Ang, S., 2001. Crisis marketing: a comparison across economic scenarios. International Business Review, 10(3), pp.263-284.
[8]. Tsafarakis, S., 2015. Redesigning product lines in a period of economic crisis: a hybrid simulated annealing algorithm with crossover. Annals of Operations Research, 247(2), pp.617-633.
[9]. Morbey, G. and Dugal, S., 1992. Corporate R&D Spending During a Recession. Research-Technology Management, 35(4), pp.42-46.
[10]. Notta, O. and Vlachvei, A., 2015. Changes in Marketing Strategies during Recession. Procedia Economics and Finance, 24, pp.485-490.
[11]. Hassler, M., 2003. Crisis, coincidences and strategic market behaviour: the internationalization of Indonesian clothing brand-owners. Area, 35(3), pp.241-250.
[12]. O'Malley, L., Story, V. and O'Sullivan, V., 2011. Marketing in a recession: retrench or invest?. Journal of Strategic Marketing, 19(3), pp.285-310.
[13]. Srinivasan, R., Rangaswamy, A. and Lilien, G., 2005. Turning adversity into advantage: Does proactive marketing during a recession pay off?. International Journal of Research in Marketing, 22(2), pp.109-125.
[14]. Doyle, P., 2000. Value-based marketing. Journal of Strategic Marketing, 8(4), pp.299-311.
[15]. Bromiley, P., Navarro, P. and Sottile, P., 2008. Strategic business cycle management and organizational performance: a great unexplored research stream. Strategic Organization, 6(2), pp.207-219.
[16]. Quinn, P., 2022. Global Product Placement Spend Surged 12.3% in 2021, After Worst Decline in PandemicStruck 2020; Spend to Grow at Faster 14.3% in 2022, Fueled By Digital, TV, Music. [online] PRWeb. Available at: <https://www.prweb.com/releases/2022/8/prweb18838348.htm> [Accessed 7 October 2022].