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Analysis of the Effectiveness of Public Relations for Brand Communication
- 1 Singapore Cambodia International Academy
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Abstract
Brand communication plays a crucial role in the advancement of corporations, with many organizations placing significant emphasis on fostering public relations with their clientele. In a context of escalating competition and volatility within the market, effective brand communication plays a pivotal role in enhancing business image and credibility. Consequently, the management of public relations necessitates appropriate adjustments. Enterprises are increasingly prioritizing the management of public relations and corporate image due to the impact of brand image and consumer trust on customer choices in the marketing landscape. In addition to quality and price, customers now consider brand image and trustworthiness when making purchasing decisions. Therefore, effective brand communication has become a paramount objective for enterprises. Given this market context, public relations play a crucial role in conveying the value of a brand. Therefore, enterprises must adeptly navigate public relations in order to achieve favorable growth.
Keywords
public relations, branding, brand communication, marketing
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Cite this article
Zhou,X. (2023). Analysis of the Effectiveness of Public Relations for Brand Communication. Advances in Economics, Management and Political Sciences,63,90-94.
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