Volume 10

With the improvement of Chinese women’s economic strength and social status, “she theme” has become a popular trend in film and television. It shows women’s resistance to the male gaze, but there are certain limitations. The “she theme” TV series The Romance of Tiger and Rose set in a unique fictional society that regards females as the primary sex. Taking this drama as an example, this essay analyzes the new form of “she theme” TV series to resist the male gaze. By analyzing the characters’ images, it is concluded that the women in the drama avoid the stereotypical effeminate, fragile and lustful appearance in terms of figure and appearance. The women in the drama are strong, career-minded and occupy a more powerful position in heterosexual relationships. The external images of male characters tend to be lustful and feminine. Additionally, the loyal, sacrificial image of the male in the show conforms to the female audience’s imagination of a rational boyfriend. With its unique social background, the play overturns the social status of men and women. However, once back in the real world, the hidden male gaze remains.

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A Portrait of the Artist as a Young Man was Irish writer James Joyce’s first published novel. The novel tells the story of the protagonist Stephen grow from a little child to an artist. Although Joyce uses third-person narration in the novel, he describes the surrounding society from Stephen’s point of view everywhere. When Stephen grew up, his thoughts gradually matured, and he gradually changed from obedience to rebellion. The stylistic features of the novel also changed a lot in this process. Corpus stylistics is a scientific stylistic research method which combines qualitative research with quantitative research. With the support of corpus stylistics, the author studies and analyzes the stylistic changes in the novels during Stephen’s childhood, adolescence and youth, and explains the causes of the corresponding characteristics. Through profound analysis, the author finally draws the conclusion: With the growth of the protagonist, the vocabulary of the novel becomes increasingly difficult and rich, the use of sentence grammar gradually becomes mature, and the difficulty of the text gradually increases. The style of the novel is closely related to the growth of the characters and the theme of each stage.

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Independent, confident and competent women in the workplace have become an essential and luminous component of social life. But behind the landscape, women at work are also facing unprecedented pressure, particularly in China, where women’s employment rate stands at 73%. As a result of long-term gender discrimination, women are incessantly in disadvantaged position at work and are often treated unfairly. The research on the career development of female leaders under gender discrimination is summarised and evaluated based on the analytical framework of “influencing factors - development dilemma - outcome impact”. Firstly, the analysis of the available literature on the determinants of discrimination against women leaders is grouped into three perspectives: social environment, traditional culture and individual women; secondly, the existing studies on the development dilemma of discrimination against women leaders are reviewed and interpreted from four perspectives: market hiring, workplace pay, workplace promotion and gender segregation; finally, the impact of discrimination against women leaders on women themselves, the social soft environment and the development and performance of the industry is evaluated. In addition, based on an analysis of the existing literature, it is concluded that the results of gender discrimination in the workplace environment for female leaders affect their future career development, as well as a prospective research direction for the future career development of female leaders.

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With the continuous development of Chinese society, under the policy of rejuvenating the country through science and education, more and more women have stepped into the workplace and participated in all aspects of senior leadership. Understanding how female leadership attributes affect business success can encourage more female employees to take up leadership roles. This essay intends to investigate the connection between firm performance in China and senior female leadership. Emphasis on Chinese background, this paper is trying to find out the difference between China and abroad and to find out the reason for those differences. According to related articles published at home and abroad. This paper uses keyword search when selecting papers. In addition, two keywords “female leadership” and “corporate performance” were searched. The findings indicate that, after 19 years, the effect of female leadership on business performance is primarily positive. This specific impact on corporate performance is related to the flexible management characteristic of female leadership.

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With the popularity of the internet, more and more social events and issues can be widely disseminated and discussed by people online. In a certain social background, a specific emotional climate will be naturally formed among internet users who share the same views or interests or cultural backgrounds, especially among online subcultural groups. Through the literature review, there is a large amount of research on online subcultural groups and research on emotional climate; however, there is very little study of online subcultural groups’ emotional climate. Therefore, this study will adopt the Interaction Ritual Chains theory to explore the online subcultural groups’ emotional climate. The research question is how the online subcultural groups’ emotional climate is generated. By taking online subcultural groups in two types of websites - the Bilibili website and pro-anorexia websites- as cases, the process of generating the online subcultural groups’ emotional climate can be summarised. This paper finds that multiple and multi-level emotion sharing triggered by a specific event among group members is the process of forming interaction ritual chains, and the reason why members’ emotion sharing triggered by a specific event enables the group to generate an emotional climate is that the emotional energy and symbols produced by the interaction ritual created in emotion sharing are successfully shared by the group members, which can influence the emotional energy of groups that on a social dimension can be seen as emotional climate.

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Roman imagery of the far east could be influenced by the near-easterners either in ideological dimension or in interactive dimension. Since Palmyra was one of the most important cities that linked together Rome and the far east, this essay will discuss the role of Palmyra in the formation of Roman view of the far east in the 1st and 2nd century and try to resolve two main questions: How Palmyrene merchants as middlemen promoted the Roman maritime trades with the far east? Besides, what role did they take in the formation and progress of Romans’ recognition of the far east? Based on the analysis of archaeological evidences and Latin literature which respectively infer the operation of Palmyrene commercial network and Roman imagery of the far east, it is concluded that Palmyrene merchants’ activities and their complicated ethnic identity had brought positive effects to the Rome-far east trade through which geographical and material knowledge was accumulated and thus led to a refinement of Roman view of the far east.

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The use of English as a global language has led to a growing number of non-native English speakers, including Chinese learners, who speak English with an accent influenced by their first language. This phenomenon can be explained by the mutual exclusivity assumption, which means that our first language will interfere with the second language acquisition. This study examines the role of the English phoneme/r/in the accented English of Chinese learners. The research investigates how Chinese learners perceive, produce, and acquire /r/in English and the challenges they face in mastering this sound. The study draws on existing research on the mutual exclusivity effect, second language acquisition, and phonology employing a qualitative method to analyze data collected from Chinese learners of English with the help of Praat. The findings reveal that Chinese learners encounter difficulties with /r/ due to the absence or different phonetic realization of this sound in their native language. These learners often struggle with both the perception and production of /r/, leading to various types of mispronunciation. The study also identifies factors that contribute to the challenges faced by Chinese learners in acquiring /r/, including the influence of their first language, the age of acquisition, and the exposure to English input. Furthermore, the study highlights the importance of teaching strategies that target the specific needs of Chinese learners in mastering/r/and improving their overall English pronunciation.

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The introduction of social media has changed how individuals engage and absorb information. This has produced a more democratic and inclusive society where different viewpoints are represented in public discussions. Due to the increased number of social media users, marketing has become a critical strategic pillar for companies. To understand the meaning, variety, and application of social media marketing, it is crucial to understand the characteristics of social media. The main purpose of social media is to facilitate the creation and distribution of content based on user-to-user social interaction. Through campaigns and advertising on social media networks, companies can attract and acquire new customers. This process is known as social media marketing. To maintain focus while expanding their social media footprint, businesses should have a social media strategy. Companies are anticipated to prioritise live streaming as a top marketing priority in 2023 since it has grown to be a significant channel for content consumption. Companies should work to provide high-quality material that clearly tells their company narrative if they hope to fulfil their live-streaming marketing objectives. A strong content strategy is crucial now more than ever because more and more companies are producing live broadcasts. To improve customer happiness and loyalty, businesses may optimise their content strategy by continuously tracking and analysing consumer feedback and interactions.

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With the rise of social media and the trend of digitization of traditional media, how information is communicated is undergoing tremendous changes. Commercial messages have begun to penetrate news, entertainment, and other areas, creating a tsunami of economic benefits from them. Celebrity marketing is particularly prominent. However, there is a phenomenon that by concealing the commercial nature of their content, brands and celebrities make it impossible for users to recognize the nature of advertising, resulting in misinformation and deception. Under such a background, this study uses the documentation method to investigate how different levels of advertising disclosure affect consumers’ willingness to consume. The conclusion suggests that advertisement disclosure has a considerable positive effect on consumers’ consumption intentions. Therefore, marketing brands should guide their audiences to dialectically view the commercial attributes of celebrity marketing so that they can build good customer relationships and promote the success of their marketing strategies.

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At a time when everyone is using social media, new media gives people a new form of communication, digital communication. In the present digital communication, it has completely different characteristics from traditional media and changes people’s lives imperceptibly. People are no longer focused on the content of newspapers or magazines but more focused on global and personal content. Media is no longer something only professionals can use. Everyone can become a celebrity on the Internet. This essay analyzes the characteristics of digital communication brought by new media and what impression and harm it brings to creators, users, and advertisers, respectively. According to the research findings, social media has the characteristics of diversity, real-time, globalization and personalization. It gives creators a wider range of creative space, makes it easier for advertisers to find their target audience, and allows users to improve their Internet experience. While providing internet convenience, there are also risk of network security.

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