Analysis on the Boost of Rural Revitalization through New Media Marketing of Characteristic Rural Resources: Based on a Survey in Zhongping Village, Hailun City, Heilongjiang Province

Jizhou Zhang

doi:10.54254/2753-7048/5/2022886

Research Article

Open access

Published on 17 May 2023

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Zhang,J. (2023). Analysis on the Boost of Rural Revitalization through New Media Marketing of Characteristic Rural Resources: Based on a Survey in Zhongping Village, Hailun City, Heilongjiang Province. Lecture Notes in Education Psychology and Public Media,5,723-730.

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Analysis on the Boost of Rural Revitalization through New Media Marketing of Characteristic Rural Resources: Based on a Survey in Zhongping Village, Hailun City, Heilongjiang Province

Jizhou Zhang *^,1,

¹ Northeast Agricultural University, Harbin, Heilongjiang, China

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/5/2022886

Abstract

With the implementation of the rural revitalization strategy and the development of new media, the boost of characteristic rural resources by related policy has been gradually revealed. The characteristic rural resource areas give full play to their advantages in resources, culture, environment, and ecology, and develop the utilization mode of characteristic village resources. This is regarded as one of the important ways to promote regional rural revitalization. Based on the analysis of the current situation of new media on rural revitalization, through field investigation in Zhongping village of Hailun city, Heilongjiang Province, this paper verifies the positive impact of new media marketing of characteristic rural resources on rural revitalization construction, and puts forward countermeasures and suggestions for promoting rural revitalization in an overall way.

Keywords

characteristic rural resources, rural revitalization, Hailun city, Zhongping village

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About volume

Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 4

Conference website: https://www.icihcs.org/

ISBN：978-1-915371-35-5(Print) / 978-1-915371-36-2(Online)

Conference date: 18 December 2022

Editor：Matilde Lafuente-Lechuga, Muhammad Idrees

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.5

ISSN：2753-7048(Print) / 2753-7056(Online)

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