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The Relationship between Network Consumers’ Needs and the Development of Live Streaming E-Commerce, Taking Douyin as an Example
- 1 Urumqi Senior High School, Tuanjie Road, Urumqi, XinJiang, China
- 2 Academy of electronic engineering, Xi'an University of Posts & Telecommunications, Guodu Street, Xian, Shanxi, China
- 3 Academy of Literature and Media, Zhongyuan Institute of Science and Technology, Yuxing Street, Zhengzhou, Henan, China
- 4 Academy of arts and communication, Beijing Normal University, Jinfeng Road, Zhuhai, Guangdong, China
* Author to whom correspondence should be addressed.
Abstract
This paper investigates the impact of network users’ needs on the development of live streaming commerce in China. The data analysis of the questionnaire shows that the development trend of live streaming commerce has a certain relationship with online audiences’ consumption intention. The form of online live streaming enriches their consumption vision. Compared with traditional live streaming commerce, due to its interactive advantage, it has won a large number of audiences. Moreover, the current epidemic situation is also an objective factor for the rapid development of the marketing model of live streaming commerce. For the economic recovery in the epidemic era, some regions use live streaming to promote local products. It is found that the willingness and demand of online users are important factors in the development of the live streaming commerce.
Keywords
network audience, live streaming, e-commerce, Douyin
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Cite this article
Aili,D.;Chen,M.;Huang,M.;Zhu,X. (2023). The Relationship between Network Consumers’ Needs and the Development of Live Streaming E-Commerce, Taking Douyin as an Example. Lecture Notes in Education Psychology and Public Media,5,784-790.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 4
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