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The Image of Elderly Web Celebrities on the Tiktok
- 1 Harbin Institute of Technology, West Straight Street, Harbin, China
* Author to whom correspondence should be addressed.
Abstract
With the development of China’s aging and digitizing, the elderly, as a vulnerable group on the Internet, are gradually marginalized in the wave of new media. However, the emergence of short videos provides a channel for the active communication of the elderly group, and many elderly web celebrities have risen on the Tiktok platform. This study takes the top 30 elderly web celebrities on Tiktok as the research object, and content analysis and literature review are used as the primary research methods. Based on Goffman’s theory of drama, the study analyses content on short videos of elderly web celebrities explores the presentation method of their media image and provides strategic support for better guiding the image building and communication of elderly web celebrities. The study found that elderly web celebrity’s images on TikTok are rich in types, distinctive features, and positive images. According to the difference between the video content and the positioning of the characters, the research objects are classified into five kinds of characters, namely youthful images, intellectual images, down-to-earth images, humorous images, and other images. At the same time, it was found that the self-image of elderly web celebrities showed specific rules of belonging to the group. In terms of character image setting, plot setting, audience interaction, and so on, it shows the characteristics of the elderly web celebrities. Besides, it is necessary to solve these problems existing in the image building from the aspects of celebrities themselves, platforms, the government, and society, to make the image presentation of elderly web celebrities more valuable
Keywords
elderly web celebrity, self-presentation, theory of Goffman, Tiktok
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Cite this article
Zhong,Y. (2023). The Image of Elderly Web Celebrities on the Tiktok. Lecture Notes in Education Psychology and Public Media,4,340-346.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 3
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