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City Culture Promotion through Short Food Videos
- 1 University of Shanghai for Science and Technology, No.516 jungong Road, Yangpu District, Shanghai, China
* Author to whom correspondence should be addressed.
Abstract
In recent years, mobile short videos have emerged as a new force, attracting a large number of netizens with its low production threshold and strong user interaction. Short videos that explore food shops have become one of the most popular short video types due to its content close to life and wide audience. WuLaLa is one of the bloggers in TikTok whose short food videos are practical in content and user-friendly in style, winning many netizens' love and interest in tasting food in different cities. This research discussed the intimate contact between food and local city culture through analyzing the cut-in points of the content and the presentation of the food in Wulala’s short food videos. The research explored how people feel the culture and customs of the city through food. Besides, the study also shown that the short food videos could play a positive role in the publicity of urban culture.
Keywords
TikTok, short videos, city culture, food
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Cite this article
Tao,Y. (2023). City Culture Promotion through Short Food Videos. Lecture Notes in Education Psychology and Public Media,3,686-691.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II
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