Analysis on the Success of the Oriental Selection Platform

Feifan Zhao

doi:10.54254/2753-7048/13/20230845

Research Article

Open access

Published on 26 October 2023

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Zhao,F. (2023). Analysis on the Success of the Oriental Selection Platform. Lecture Notes in Education Psychology and Public Media,13,27-30.

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Analysis on the Success of the Oriental Selection Platform

Feifan Zhao *^,1,

¹ Jiangsu Yixing No.1 Middle School

* Author to whom correspondence should be addressed.

https://doi.org/10.54254/2753-7048/13/20230845

Abstract

Under the impact of the COVID-19 epidemic and the introduction of a guideline by Chinese authorities to ease the burdens of excessive homework and off-campus tutoring for students undergoing compulsory education, New Oriental, a famous education institution in the tutoring sector in China, has faced many challenges. In this context, New Oriental launched an online platform named Oriental Selection for live streaming marketing and obtained great success. In this paper, the author introduces the background information of the Oriental Selection platform and discusses the reasons for the platform’s success. Conclusions can be drawn that Oriental Selection’s operation mode combining business promotion and knowledge delivery makes the platform stand out among other live streaming marketing platforms. Moreover, the professional and well-educated live streamers on the platform also lead to its success and popularity among the public.

Keywords

new oriental, oriental selection, e-commerce, live streaming marketing

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References

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Cite this article

Zhao,F. (2023). Analysis on the Success of the Oriental Selection Platform. Lecture Notes in Education Psychology and Public Media,13,27-30.

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About volume

Volume title: Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries

Conference website: https://www.iceipi.org/

ISBN：978-1-83558-051-6(Print) / 978-1-83558-052-3(Online)

Conference date: 7 August 2023

Editor：Javier Cifuentes-Faura, Enrique Mallen

Series: Lecture Notes in Education Psychology and Public Media

Volume number: Vol.13

ISSN：2753-7048(Print) / 2753-7056(Online)

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