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An Effectiveness Study on the Impact of Cross-cultural Communication Alienation on China-related Coverage
- 1 Jiangxi University of Finance and Economics
* Author to whom correspondence should be addressed.
Abstract
The phenomenon of communicative alienation is given a positive meaning by the complex cultural interplay in which it is embedded in the process of intercultural communication. Using comments on AFP's 'Dawn of the Empire' photo series as an example, this study uses case study and text analysis methods to crawl and collate 216 relevant data points on three international platforms - Twitter, Facebook and YouTube - using the search term 'Dawn of the Empire'. The study also analyses the effectiveness of cross-cultural communication of this news coverage, with 216 comments on Weibo and Bilibili. The study argues that communication alienation also has its positive side, and that by communicating positive alienation and considering communication alienation as an online cultural movement, it can to some extent contribute to reconstructing the communication system of international exchange, expanding and updating the ways of communication, improving international exchange and reducing conflicts, thus achieving a virtuous circle.
Keywords
cross-cultural communication, communication effectiveness, China-related coverage, communication alienation, agence France-presse
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Cite this article
Sun,Y. (2023). An Effectiveness Study on the Impact of Cross-cultural Communication Alienation on China-related Coverage. Lecture Notes in Education Psychology and Public Media,20,26-36.
Data availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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Volume title: Proceedings of the 4th International Conference on Educational Innovation and Philosophical Inquiries
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