Volume 41

In the context of the continuous promotion and implementation of ESG concepts around the world, this paper aims to study the correlation between ESG scores and the share prices of companies in different regions and industries. Based on the stock price data and ESG scores of the top 30 companies by market capitalization in the semiconductor industry...

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The current Chinese clothing market is developing rapidly, and the consumption concepts and demands of major consumers have also changed. This poses a challenge for fast fashion brands represented by ZARA. The study used questionnaires to survey more than 300 Chinese consumers, understand their consumption habits, and measure ZARA Customers Perceiv...

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Nowadays, there is a gradual shift in the way more and more people shop due to the influence of the pandemic. Shopping is moving away from brick-and-mortar stores and towards e-commerce shopping streams on social platforms. People are getting their needs met by watching live streams of e-commerce anchors, not only buying what they want but also rea...

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The Little Red Book App is a typical representative of User-Generated Content (UGC) platform in China, being well-known to the public for its unique sharing function. In this app, numerous users sharing content related to commuting clothing. However, there are very few research on the consumption intention of commuter pants consumers on the UGC pla...

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This paper focuses on researching the capital structure and investment value of the supermarket industry, specifically examining the impact of epidemiological events on value investment within this sector. The objective is to explore the factors that influence capital structure decisions and their implications for investment value. The analysis emp...

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The logistics industry plays a vital role in the global economy, managing the flow of goods, information and services. The frequent occurrence of black swan events such as the new coronavirus epidemic in 2020 and the Russia-Ukraine conflict in 2022 has intensified the risks of the logistics industry. On the one hand, by studying the current risks f...

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As nations implement interest rate hikes and the economy heads towards a downward trajectory, investor sentiment undergoes a significant transformation. While extensive research has explored how investor sentiment influences stock markets, there is limited investigation into its effects on futures markets. This study aims to delve into various meth...

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Financial Big Data is a contentious topic that needs to be addressed because it is having an increasingly negative impact on people's everyday lives, work habits, and thought patterns. The leakage of financial big data is just one of the issues that financial big data is now dealing with. As a result, the study focus of this work is on the data sec...

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In this paper, we discuss and research the marketing strategies which enable the catering industry companies to get through the crisis. Based on the case studies of successful and failing catering companies, we examine and conclude four factors of marketing strategies effective to overcome the problem. This paper provides referential value for cate...

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COVID-19 pandemic have a huge impact on human life, and it also creates a demand shock in various industries, including the food industry. This paper mainly researches the impact of the epidemic in the online food delivery industry and the variations in consumer decision-making in this industry. Methods of literature review and questionnaire are us...

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