Volume 17

Science diplomacy is a novel academic concept. This project will analyse the positive function of science diplomacy in contemporary international relations and the use of science to achieve specific foreign policy objectives. This study aims to provide insight into the role of this science in external affairs work which analyses the impact of science diplomacy through a collection of journals, papers, news articles, and literature with the use of Document analysis. Even countries with mutually antagonistic political cultures may be able to approach international issues through concentrated scientific study due to the function of science diplomacy. Using the significance of science, the foreign service can influence or even meddle in the affairs of other nations. Therefore, scientific study diplomacy permits beneficial interactions between nations and the involvement of technologically and technologically powerful countries. The selection of science diplomacy is determined by the objectives of governments and diplomatic agencies.

Show more

Option, as an important financial derivative, has received more and more attention from investors in recent years. This paper includes three parts, the first part introduces the concept of options, including the birth and history of options, the trading of options, and different types of options. Then it discusses the history of option pricing and two typical and classic option pricing models and then introduces implied volatility. The second part of this paper introduces the specific development of the option pricing models, the correction process of option pricing models, and volatility models. Different types of volatility, and their comparisons are included. And this paper also discusses the two functions of implied volatility, one is predicting the future and the other is for risk management and portfolio management. The third part concludes the first two-part and discusses the recent progress of option pricing and its volatility.

Show more

Carbon trading is increasingly being adopted as a policy tool to limit greenhouse gas emissions. This paper empirically explores the international and domestic carbon markets in the first half of 2022. International relations, climate, energy, and unexpected events can impact the Chinese carbon market. The study revealed that trading activity in the Chinese carbon market needs to be improved. Furthermore, the number of critical emitters in China's carbon market varies significantly by region.

Show more

This work analyzed how marketing strategies for businesses impacted consumers’ levels of anxiety or confidence, encouraging purchasing behaviors. By conducting research on consumers who are experiencing social appearance anxiety (SAA) and analyzing two cases studies (Fenty’s Body Confidence-Oriented Marketing Strategy and Brandy Melville’s Controversial Appearance-Anxiety Marketing Strategy), our study concludes that social appearance anxiety-oriented marketing strategies have negative consequences on both consumers and companies. For the consumers, SAA can lead to mental/physical damage. For the businesses, the use of SAA can result in a loss of reputation. Finally, this report offers several recommendations for businesses’ marketing campaigns, and these recommendations can improve profits in the long run without harming consumers or risking their standing in the market.

Show more

The Chinese ex-pat relocation market is a huge and growing market with remaining problems that need to be solved. To help entrepreneurs get a better start in this golden market, this paper will disclose the best business model, B2B or B2C, that companies can choose to enter the market. Interviews, surveys, and competitive comparisons are used as methods to explore what service customers are eager for and what competitors in the market have done. After analyzing customer needs, the business model of competitors and differences between the B2B and B2C business models in the Chinese ex-pat relocation market, and with the discussion about the desirability, feasibility, and viability risks of the two business models, it is concluded that B2C is the best model to choose, because of its long-term development and revenue. Also, the B2C business model faces less risk when the whole market environment become to change.

Show more

Combining the latest era background, this paper mainly focuses on the growth of secondary private equity funds in China's capital market. Starting with the current macro form and development status, it will provide an overview of the private equity market and secondary funds, followed by an introduction to the development and status of S funds in the global capital market. Following that, author will go over the history and current state of S funds in China's capital market. Analyze the advantages and characteristics of the S fund based on its theoretical essence and actual business. Finally, watch for the development of secondary private equity funds in China. As one of the few articles on secondary private equity funds and transactions, the discussion in this paper enriches the content and literature of secondary private equity investment.

Show more

With the popularization of the Internet and a variety of social media, an increasing amount of investment was made in the market, and a new form of self-media marketing emerged. And as the market continues to grow and expand, some practitioners have become "celebrities" in this market, which we call an influencer. Different from the traditional celebrity or movie star. They are more engaged on the internet instead of offline activities through the "self-media" they mainly established by themselves. They gain financial benefits by advertising their own brand or endorsing other existing brands using their "celebrity" (or influencer) effect. The fan economy is booming because of this environment. Some companies have significantly improved their popularity, attracted lots of attention through the fan economy, and obtained huge profits. However, some negative content and value orientation in the fan economy may lead to threats to both companies and social stabilization. This paper will illustrate research on the "fan economy" in self-media marketing. Based on the analysis of different "self-media" platforms domestically and abroad. Demonstrating how companies should better seize the benefit and avoid the negative impact brought by this new economy in such an era.

Show more

This essay investigated the network economy as well as the factors that influence the marketing strategy of FMCG clothing brands. Network economy is becoming a common trend, and in the last twenty years have witnessed a huge growth in network economy. The next decade is likely to see a considerable change in the marketing strategy of FMCG clothing brands. This article aims to analyze how FMCG clothing brands have adapted to the network economy by changing their marketing strategies. It also finds out how companies are applying marketing strategies to make the network economy an opportunity for the FMCG apparel industry.

Show more

After centuries of development, it has been proven that research and development (R&D) and innovation are the driving forces for a country to sustain its economic development and they are also essential to the development of companies. Scientific and technological innovation is strategic support to improve productivity and comprehensive national power, so companies' investment in innovation is increasing year by year. The main output of enterprises is concentrated in the fields of utility models, designs, and applied technology research and development. At the same time, national government policy has placed emphasis on the development of enterprise content and technological innovation, implementing a dual incentive system for enterprise R&D and innovation. This move has helped to energise companies in terms of entrepreneurship and innovation, while also reducing the cost of innovation and driving many new companies to invest in R&D. In this paper, the author discusses whether R&D innovation helps companies to grow by investigating the company’s size, governance structure, financial report, and A-share market returns. It is found that R&D innovation is a good driver of business development and can bring advantages to companies.

Show more

Logistics involves the process of coordinating and moving resources – people, materials, inventory, and equipment from place to place. This paper focuses on the logistics market from the outbreak of COVID-19 to the present. The purpose of this research is to show logistics companies' perception of development and innovation during the COVID-19 pandemic. All findings were based on the data from specialised data research faculties and annual reports of logistics corporations, and a comparison of the company strategy applied before and during the pandemic was made. This helps to assess the companies from different aspects, such as challenges, preventive strategies, and future development. Yet, in the face of the pandemic, there was a lack of information on how logistics companies improve their business model. The results of this research suggest that the logistics company is severely impacted especially in the aviation industry, however, due to travel restrictions, companies are mainly focusing on the cargo transportation business.

Show more