Volume 174

Your Face Sounds Familiar is a popular variety show in China. The show gets high ratings by inviting guests to imitation other celebrities. However, two gender-related-issues were continuesly discussed during the show. The first is that government banned show from cross-dressing for male artists, which was once the most attractive part of the show. The second issue is that the proportion of the number of guests varies significantly between the two genders. Most of the guests were male. By discussing the two gender-related-issues, the research aimed at investigating about how variety shows can effect on people’s gender cognition issues, such as the cognition of the human gender, the attitude of cross-dressing, the tendency of teenagers’ feminization, and the progress of gender equality. First hand data were collected during the internship experience in the program panel. Discussion was also based on interview of internal high-level-staffs and top comments of external audiences. The study finds that variety shows can indeed change people's gender cognition. The variety show sets agenda by attracting the audience to satisfy their curiosity. It makes the audience easier to accept the values spread by the program in an entertaining and implicit way. Such influence effects of audience cannot be achieved by traditional and serious program.

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In the era of digital economy, enterprise financial management is undergoing a profound change, facing unprecedented challenges and opportunities. With the rapid development of information technology, advanced technologies such as big data, cloud computing and artificial intelligence have been continuously integrated into the daily operation of enterprises, and the traditional financial management model has been difficult to meet the current complex and changeable market demand. Therefore, this paper aims to explore the challenges faced by enterprises' financial management in the era of digital economy, and put forward corresponding transformation strategies. The study found that by assisting financial accounting with artificial intelligence technology, building an intelligent risk control system and optimizing financial system, enterprises can significantly improve the efficiency of financial management and decision support ability. These strategies not only help companies cope with the challenges of the digital economy era, but also enhance their core competitiveness and achieve sustainable development. The research conclusion of this paper provides a useful reference for enterprise financial management innovation.

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Through a systematic literature review and empirical analysis, this study explores the differences and linkages between ESG portfolios and traditional portfolios in terms of risk-return dimensions from the perspectives of different market environments, industry characteristics and risk measures. First, the study reviews the Modern Portfolio Theory (MPT) and the Capital Asset Pricing Model (CAPM) and analyzes their limitations in extreme market environments and the neglect of non-financial factors. Second, the study examines the role of ESG factors in corporate value creation and risk management, showing that ESG practices can enhance corporate reputation, reduce financial risk, and increase portfolio stability. In addition, the study compares the construction logic, risk characteristics and financial performance of ESG portfolios with those of traditional portfolios, and finds that ESG investments generally exhibit greater risk resistance during periods of market turbulence, although inconsistencies in ESG rating standards remain a challenge for investors. The findings suggest that ESG investments should focus more on data transparency and standardization, and combine ESG factors with quantitative investment strategies. At the same time, adherence to a long-term investment strategy is critical to realizing the sustainable value of ESG investing.

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As the issue of sustainable development is progressively valued, financial institutions increasingly incorporate ESG (Environmental, Social, and Governance) factors into portfolio construction to achieve risk management and return maximization. This study investigates how ESG factors influence stock investment returns and performance, while analyzing their implications for investment strategies. This study employs a two-way fixed effects model to analyze the relationship between ESG criteria and equity performance in China’s stock market, identifying a meaningful and statistically robust positive association. The findings emphasize the material marginal effects of ESG factors, as incremental improvements in corporate ESG practices systematically translate into measurable financial gains. Notably, firms with superior ESG ratings exhibit persistent long-term outperformance relative to market benchmarks, suggesting that ESG integration serves as a robust predictor of sustainable value creation. This evidence underscores the growing economic relevance of ESG factors considerations in emerging equity markets. As ESG factors serve as critical indicators of corporate sustainability, ESG principles should be proactively incorporated into enterprises’ top-level strategic planning to achieve long-term value creation. Investors are advised to incorporate ESG standards into their strategic decision-making processes to enhance risk mitigation, achieve financial objectives, and incentivize enterprises to advance their ESG practices.

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Gold futures prices are affected by many factors such as macroeconomics, market supply and demand, and financial markets. Their volatility is crucial to investment decisions and market stability. However, the complexity of the market makes it difficult for traditional forecasting methods to accurately capture the law of price changes. It is of great significance to study efficient forecasting methods. This paper systematically reviews the factors affecting gold futures prices and forecasting methods. The key driving factors are analyzed from the aspects of inflation rate, interest rate, crude oil price, and US dollar index, and three main forecasting methods are summarized: traditional time series models (ARIMA, GARCH, ARDL), hybrid models (MS-MIDAS-CJ, VMD-ICSS-BiGRU) and deep learning methods (SGRU-AM, DBN). Finally, this paper explores the optimization directions of model computational efficiency, generalization ability, and market sentiment integration. This study provides a systematic analysis of gold futures market forecasting. In the future, the combination of deep learning and market sentiment analysis is expected to improve forecasting accuracy and provide support for investors and market decision-making.

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Private Equity (PE) Investment has developed rapidly in the past decades. Many researches indicate that private equity impact enterprises in various ways. This paper explores the impact of PE investment on enterprises from three perspectives: company development, innovation and employment through literature review. PE investment improves the performance and the innovation of the enterprises. Although PE investment may cause labor loss in the short term, it brings positive effects (e.g. higher deal rate) to the employment of the PE-backed firms. The research in this paper has certain practical guiding significance for enterprises, investors and government departments. For enterprises, they can have a deeper understanding of the impact of private equity investment and choose financing methods reasonably, optimize capital structure and improve enterprise value. For investors, the research in this paper will help them better grasp the risks and returns of private equity investment and improve the scientific nature of investment decisions. For government departments, the research in this paper is helpful to understand the practical application of private equity investment in enterprises, and provides reference for formulating and improving relevant policies.

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According to the survey, the world's office workers are currently facing sever health problems, especially digestive and psychological diseases. Most digestive problems are caused by employees being tired of work and neglecting to eat regularly, especially at lunch. Therefore, this study hopes to conduct a regression analysis to determine the relationship between lunch time and work efficiency by surveying the lunch canteen dining situation and afternoon office efficiency of the office population. The study shows the control variables, especially the control subjectivity, were not sufficiently prepared, resulting in poor data stability. More objective questionnaires could be designed in future studies to obtain more stable data.

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The Chinese market has great opportunities, and successful international brands cannot do without following market trends, being innovative and localization strategies. First of all, the performance of international brands in the Chinese market continues to rise, and at the same time, they are recognized by the majority of Chinese consumers. Secondly, the sales area is constantly expanding. On the one hand, the number of offline stores has increased. On the other hand, live streaming e-commerce is also developing vigorously. At the same time, international brands pay attention to the needs of Chinese consumers and continue to innovate their products. International sport brands are also attracting more consumers by improving brand recognition. For international brands such as Nike, Adidas and Lululemon, although the Chinese market is not their home territory, it is undoubtedly an indispensable part of performance improvement. Especially in 2024, when multinational sports brands in their base camp suffered from a cold current of business, performance increased slightly or even continuous decline; the Chinese market is like a clear current, rising against the trend. Therefore, the main issue of this paper is to study the successful strategic measures and development direction of the international sports brand industry, and summarize the advantages and disadvantages existing in this process and the impact on the Chinese market.

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Public-Private Partnership(PPP) is commonly translated as the “cooperation between the government and social capital” model. This model originated in the United Kingdom in 1979 and has been accepted and used by many countries, and the model has played a role in promoting economic development and improving the level of public services in China. In the United States, this model can reduce the financial pressure on the government and improve the efficiency of project construction and operation. China first introduced the PPP model in the 1980s,and developed rapidly after 2024. In China, bank loans are the major financing channel for PPP projects. This paper selects China and the United States as examples to analyze the PPP model, using SWOT analysis and case studies to analyze the advantages and disadvantages of PPP. This study identifies distinct advantages of the PPP model in both China and the United States, with China presenting a greater number of development opportunities. Additionally, it reveals similarities in the potential threats faced by both nations. The paper concludes with recommendations advocating for a collaborative effort between China and the United States, emphasizing the mutual benefits of shared learning and cooperation.

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This article is a study on the impact of economic development on the African healthcare system and response strategies. Africa is one of the regions that require the most attention in the global economy and public health sector. Many African countries are experiencing rapid economic growth, but this growth has not been evenly translated into better healthcare services and health levels. Taking Nigeria as an example, it is a country that has rapidly developed its economy in recent years by relying on the export of its primary industry. However, its health services are extremely scarce, leading to the rampant spread of infectious diseases and the lack of basic medical care for most residents. In response to this phenomenon, this article will conduct a systematic analysis of multiple aspects, such as the economy, politics, education, talent, and international cooperation, and provide reasonable suggestions. Therefore, this study can not only analyze theoretically how economic development affects the African healthcare system but also provide more specific guidance, which has important practical value for African countries in formulating more accurate public health policies and economic development strategies.

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