Volume 3

Sichuan cuisine, one of the eight famous schools of Chinese cuisine, is popular at home and abroad. With the expanding cultural exchange between Chinese and Western food, the translation of Sichuan cuisine shows its importance. Based on the translation principles of literal translation, free translation, and transliteration, this paper studies the characteristics of the naming and translation of Sichuan cuisine and proposes corresponding translation methods. It is found that the translation strategy is related to the food name. The name of cuisines made up of main ingredients and cooking methods can be translated literally; those named without this information can use free translation; and local specialties can be translated by transliteration. This dissertation is conducive to spreading Sichuan cuisine worldwide.

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With the emergence of musical films in mainland China in recent years, the narrative logic, story, song and dance of musical films cannot attract audiences. This paper is to discuss the future development trend of Chinese musical film. This research compares the advantages and disadvantages of the Chinese musical film The Day We Lit Up The Sky and the American classic musical film Chicago via case studies and literature review. Aiming at the aesthetic analysis of these two musical films, this paper discusses the content, theme, song and dance, awards, box office, audience analysis and so on. The research results show that the development of Chinese film industry is later than the United States and Europe, so there is still a lot of room for progress. This paper only analyzes two musical films with different area styles. Chinese musical films should break out of the conventional plot and use a lot of star cameos to attract audiences. The use of truly high standards of music, high quality dance, high level of art and unique film content to produce Chinese song and dance film, but also need to integrate its unique Chinese characteristics, culture and thought. The development trend of Chinese musical films in the future is to walk out of a road belonging to Chinese characteristics and find a positioning and direction that belongs to China, so as to make them different from Hollywood musical films and Bollywood.

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Bruce Lee was a well-known actor, martial artist, and philosopher who brought quality films to people. At the same time, he used his way to spread Chinese culture to the world. This kind of cross-cultural communication was undoubtedly very successful at that time. This paper introduces the influence of Bruce Lee, the symbol of the era on the cross-cultural communication mode and the combination of films through the literature summary. Bruce Lee's model of cross-cultural communication was based on the medium of film. Due to the popularity of the Internet and social media, the effect of movies on cultural communication is gradually diminishing. The achievements made by internet celebrities headed by Li Ziqi on social media are gradually forming a new and significant cross-cultural communication effect. Cross-cultural communication is based on media consistent with social development and use its characteristics to maximize the benefits of cross-cultural communication.

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Pragmatics has a deep connection with translation and this study has summarized the previous research of pragmatics and interpretation. The study is divided into two parts: pragmatic theory-induced interpretation and pragmatic failures in interpretation. The first part further explains the application of adaptation theory in interpretation and the second part points out some typical pragmatic failures as well as the solutions of these problems. There are specific examples in the study to illustrate these theories and phenomena. At the end of this study, there are also some suggestions for interpreters to handle the relation between pragmatics and interpretation.

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During the epidemic, many art exhibitions and museums started online exhibitions actively or passively. How to make online art exhibitions accepted by more people and how to promote online art exhibitions more smoothly have become the main problems facing the society. This paper aims to explore the factors that affect people to watch online art exhibitions, and how to make the promotion of online art exhibitions successful.

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Globalization of culture has become a trend in the modern era as a result of the global economy's integration and the free flow of foreign capital elements. Cultural industries are growing fast in a variety of countries and locations. The engine that powers the cultural industry's rapid development is the production of competitive and influential indigenous films. At the moment, it is critical for Chinese culture to expand internationally to create Chinese indigenous films with international influence. It has developed into a significant concern for Chinese filmmakers. This time, the emphasis will be on cross-cultural communication, using recent Chinese blockbusters as models to demonstrate how Chinese indigenous films can succeed internationally.

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The Bapo Painting is a traditional form of art in China. Painters form the pictures by depicting the fragments of cultural relics. In recent years, with the increasing academic interest in "debris" and "ruins", Bapo Painting has also attracted more and more attention from Chinese and foreign scholars. However, as "intentionally-created" fragments, the richness in time and space embodied by Bapo Paintings has rarely been explored. Therefore, this paper will research the temporal and spatial value of the Bapo Painting. On the dimension of time, the Bapo Painting aggregates the past, present, and future. First, the life of the Bapo Painting begins before creation because its subjects are all antiques. Second, the selection and description techniques of fragments in the paintings disclose the social background at the time of creation. Lastly, the fragments on the paintings can trigger people's thoughts about the future destiny of things and their own lives. On the dimension of space, the fragments in Bapo Paintings constitute integrity, showing the dialectical relationship between incompleteness and completeness. From the creator's perspective, the spatial concept reflects a cultural blend of East and West. From the viewer's perspective, the fragments in Bapo Paintings can not only arouse reflection on the overall composition and connotation, but also initiate attempts to reconstruct the noumenon of fragments. Through the integrated perspective of time and space, Bapo Paintings embody the harmony between man and nature as well as the "aesthetics of ruins" that permeates China's cultural genes. Although the Bapo Painting is excluded from the mainstream, it represents the core spirits of traditional Chinese culture.

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With the rapid development of digital technology, domestic museum exhibitions gradually use digital images as the main exhibition technology, but there is still a lack of diversified and innovative application methods. Taking the digital images in the H.C Andersson's House as an example, based on the two dimensions of "human" centered immersive space and empathetic story, this paper sums up three different artistic expression methods of "switching perspectives", "interactive narration" and "immersive space", aiming to provide reference for the digital image application in domestic museum exhibitions.

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With the development of the film industry, the commercial footprint of the Hollywood film industry has expanded to the world. This paper mainly explores the role and negative impact of Hollywood films on the soft power of the United States, in order to explore whether the Hollywood film industry undermines or enhances the U.S. soft power. This paper studies the influence of American values displayed in Hollywood movies on its soft power through documentary analysis, case study, comparison analysis and other research methods. This paper shows that although Hollywood movies have some negative effects, they mainly have a stimulating effect on the soft power of the United States and improve the national image of the United States.

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Futuristic fashion style has been an enduring design style in the field of fashion design since its appearance in the 1960s.Whether it is futuristic fashion clothing or futuristic style, it has unique characteristics and development history. Exploring its characteristics and future development trends has certain value for grasping the popularity of elements and people's aesthetic concepts.In recent years, futuristic styles have frequently appeared in major fashion weeks. Its design elements have been widely used in modern clothing and become a unique fashion trend.This paper takes futuristic fashion style clothing as the research object, explores its development history and fashion characteristics, and analyzes the application and innovation of futuristic style elements in clothing design.Through the research results, it’s find that the basic characteristics of futuristic style clothing include sense of science and technology, diversified modeling style, color diversity, diversified materials and processes.The author hopes that this research can provide some contributions for future scholars.

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