Volume 8
Published on September 2024To address the difficulties faced by small and medium-sized enterprises (SMEs) in participating in cross-border e-commerce, this paper organizes the access of SMEs to cross-border e-commerce from the perspective of platform design, and subsequently proposes some challenges and solutions.
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This paper explores the Integrated Marketing Communication (IMC) theory of the world-renowned marketing master Don Schultz and its implications for Chinese enterprises. By analyzing Dr. Schultz's lecture and interview content in Beijing, this paper summarizes his views on marketing concepts and, in conjunction with the characteristics of the Chinese market, proposes a series of suggestions on how Chinese enterprises can achieve internationalization goals through Integrated Marketing Communication.
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This research focuses on tourists visiting Beijing, examining the influence of self-perceived value and reference group impact on their civilized tourism behavior and willingness. The study finds that both normative and informational reference group influences, along with perceived value, significantly positively affect tourists' civilized behaviors.
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This research paper selects Hangzhou Guokong Electric Power Technology (GK) Company as a case study to delve into the intricate relationship between digital post-sale services for charging piles and the purchasing intentions of major customers within the framework of the Technology Acceptance Model (TAM). The core objective of the study is to decipher the role of digital after-sale services in enhancing client satisfaction and loyalty, and how these factors collectively impact the purchasing decisions of major clients. To achieve this, the paper employs a combination of literature research, questionnaire surveys, and data analysis to thoroughly analyze key factors affecting the purchasing intentions of major clients, such as perceived ease of use, perceived usefulness, service quality, and client satisfaction. Rigorous research findings indicate that the ease of use and usefulness of digital after-sale services significantly positively affect the purchasing intentions of major clients. Service quality plays an undeniable role in influencing perceived usefulness and ease of use. More importantly, client satisfaction acts as a crucial mediator between the perceived usefulness/ease of use of digital after-sale services and the purchasing intentions of major clients.
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Since the founding of the People’s Republic of China, the financial industry has experienced significant development, leading to a substantial increase in per capita household income. This paper uses data on per capita household income nationwide from 2010 to 2022, along with the number of financial institutions across various regions from 2010 to 2022, to study how financial development impacts per capita household income. Empirical findings reveal a positive correlation between the number of financial institution outlets and per capita disposable income, with noticeable differences between urban and rural areas. The increase in the number of urban financial institutions has a greater effect on improving per capita household income. The study concludes that developing inclusive finance, digital finance, and other approaches to provide efficient and convenient financial services to more people can promote social and economic development.
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The Information era began when mobile gadgets were widely introduced. People view numerous information on social media platforms, which consequently generates the concept called network traffic. To better understand the concept of network traffic in the Internet Celebrity Economy, it is crucial to examine how social media platforms function to prosper and thrive because they act as mediums to transfer information from place to place and earn profits from either live-streaming or advertisement based on the purchasing of online users. This paper conducts a case study of two prominent platforms—TikTok and Little Red Book—to evaluate their internal systems and external environments using the classic SWOT analysis. The internal system will be analyzed in two aspects regarding the strengths and weaknesses of the current performing system of these platforms. In addition, the market environment and modern trend will be illustrated in the external environment analysis, which involves both opportunities and threats. The analysis will not only show how these platforms compete to overtake others depending on their unique preponderance, but will also demonstrate factors that may undermine their dominant positions in the market. Furthermore, this paper provides relevant and appropriate strategies to assist these firms in achieving further development by obtaining more market share and increasing international competitiveness worldwide.
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As an indispensable part of the modern nationeconomy system, the green economy is becoming more significant and exerting more influence. It plays a key role in promoting sustainable and healthy economic development and strikes a balance between ecological environment protection and social and economic development, securing win-win results. Being one of the core driving forces of green economy development, new energy vehicle (NEV) companies contribute significantly to energy structure transformation and carbon emission reduction, pioneering the automotive industry in developing more environmentally friendly and efficient solutions. Empowered by the green economy development, Chinese NEV companies are facing unprecedented opportunities and challenges throughout the transformation. This paper analyzes the development issues of NEVs by discussing the limitations of the traditional automotive industry, the necessity of NEV development, and the challenges and opportunities. It is found that the traditional automotive industry is enduring issues such as high energy consumption and heavy pollution. The industry should be globalized with an improved supply chain. Measures such as promoting green economy development should be taken to address the imperfect supply chain as well as the environmental pollution and safety concerns associated with battery recycling, thereby shifting the automakers towards the new energy industry.
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This paper examines the relationship between big data adoption and firm-level employment. First, this paper utilizes the annual reports disclosed by Chinese A-share listed companies to extract keywords related to “big data” and constructs a firm-level indicator to measure the extent of big data application. Then, we find that the big data adoption does not have significant effects on total employment, indicating that both the substitution and productivity effects exist and these two effects can potentially offset each other. Additionally, big data adoption significantly increases the demand for high-skilled labor but reduces the demand for low-skilled labor. This paper provides empirical evidence on the labor effects of the integration of big data with traditional enterprises.
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To better understand and consistently improve the public welfare, happiness and wealth have been discussed in the academia for ages, which deserves the researchers’ attention to reiterate such relationship when it comes to the case of China. This paper endeavors to briefly review what happiness and wealth are respectively, in what ways they can be measured, and describe the relationship between them. Then, the paper mainly uses second data analysis based on the survey of World Values Survey and National Bureau of Statistics of China to introduce the analytic foundation of this paper, which are key indicators that make up wealth like income, the status of a family's main source of income, expectations of future salary level, etc. and propose the meanings of subjective happiness. Besides, we also discussed the influence of these components of wealth on happiness, vice versa. During the process of research, we discover that although with the increase of wealth, the urgency of survival in China has significantly decreased, and people's happiness has also been on the rise. However, when wealth is no longer the main factor affecting Chinese, other factors such as educational level, and the gap between urban and rural areas have a very unignorable impact on happiness of Chinese people. Therefore, at the end of the paper, conclusions can be drawn upon the positive relevance between wealth and happiness. Whereas, their relationship is a complex and nuanced subject required of more thoughtful observation, and what lies ahead is the focus of extensive research in the fields of psychology, economics, and sociology to give a full picture of this relationship, for example, the negative impact of wealth on happiness in the long run.
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This paper mainly discusses the relationship between cultural differences and international marketing, and studies how to do international marketing well in the face of cultural differences, how to make proper use of cultural differences, and how to make the greatest use of the advantages brought by cultural differences in international marketing. In the case of the gradual saturation of the Chinese market, Lululemon's annual sales continue to grow and expand its market share, attracting more consumers. Therefore, this paper takes Lululemon as the research object, analyzes the current Chinese market as the background, discusses the strategy Lululemon has adopted in China, how to maintain and expand its consumer market, and whether it can further expand and extend in what aspects, to achieve better international marketing. Through literature research and empirical evidence, this paper concludes that cultural differences play an important role in international marketing. Put forward a reasonable way to make good use of cultural differences (do a good job in market research, understand regional demand and supply, understand consumer trends), seize the advantages of cultural differences, and achieve significant success in international marketing.
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