Volume 28

As an essential indicator to measure corporate financial performance and social responsibility, ESG has been widely used in theory and practice. This paper uses the data of listed companies combined with the least square regression test, a multidimensional empirical test of the impact of ESG on corporate financial performance. The results demonstrate that ESG has a differentiated impact on different financial indicators such as ROA (returns on assets), ROE (returns on equity), and Tobin's Q index, implying that the impact of ESG is relatively complex. Based on this, this paper puts forward some suggestions hoping to provide some references for enterprises to improve their financial performance and promote sustainable development.

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This paper analysis the positive externalities of using heat pumps in European so-ciety to solve the high-temperature problem. Through the paper, heat pump as a potential solution to the climate problem, contemplating how it is done, why it is the best solution, and what are the positive externalities specifically to the City of London. The heat pump is renewable and can reduce carbon dioxide and sulfur emissions. In order to better introduce the benefits of heat pumps in those high-temperature cities, the author thus chooses to create a hypothetical city which is called M&M City. In the stimulating process, we predict the specific circum-stances of heat pumps that may be needed in the simulated city and associated packages, analyze the value and feasibility, as well as present the shortcomings and look to the future.

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Under the current epidemic situation, China's Internet finance has achieved unprecedented rapid development and wide application. As the world's leading Internet open platform under Alibaba, Ant Financial is a typical representative of China's Internet finance industry. The sudden epidemic has continued to this day, which has had a huge impact on the Internet consumer finance industry. In response to this phenomenon, I conducted a SWOT analysis of Ant Financial in the context of the normalization of the epidemic, and gained a new understanding of its strength, weakness, opportunities and threats. Combined with my analysis, I hope to draw effective suggestions for the development of Ant Finance or China's Internet finance industry in the post-epidemic era.

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With the innovation of information technology and e-commerce model, live e-commerce meets the diversified needs of consumers and has become a new driving force for the growth of online consumption. In the 2020 novel coronavirus pneumonia outbreak and the decisive struggle against poverty, the direct broadcast of electric business has opened a convenient door for the sale of agricultural products. Direct broadcasting economy has promoted the development of rural economy, but there are also some problems. This paper analyzes the current situation of live broadcast sales of agricultural products and gives countermeasures to the problems. At present, with the continuous development of internet live broadcasting, various industries are trying to use live broadcasting for sales. For example, in the agricultural field, live broadcasting of agricultural products has become the main means of agricultural product marketing. During the live broadcast and delivery period, the diversity of live broadcast types ensures the delivery effect and increases the sales of agricultural products. However, the live broadcast of goods has also brought many problems, such as false publicity, data fraud, hidden gray industrial chain, difficulty in returning and exchanging goods, and other phenomena have also occurred many times, which has attracted the attention of all walks of life. Therefore, it is suggested that in the process of live broadcast sales of agricultural products, the anchor with goods should be encouraged to continuously enhance their live broadcast ability, and try to adopt diversified live broadcast modes for live broadcast with goods. In addition, it is also necessary to do a good job in the supervision and management of webcast. It is suggested that the relevant departments should establish a perfect supervision and management system for live broadcasting of commodities, and investigate and deal with all kinds of bad and illegal behaviors according to the law.

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This study provides a novel model to discuss the function of incubator on startups by combining agency theory and social capital theory. The analysis is based on the assumption that the agency cost in startup business operations results in higher information asymmetry for creditors and equity investors in firm evaluation, which leads to more obstacles to a startup’s access to funding. The emphasis is on the startup’s operating environment from the perspective of goal-directed conflict and information asymmetry. The inference is conducted based on antecedent literature that mainly relied on social capital theory, and we try to shed light by adding agency theory to extend the boundaries of current studies. The implications of this result indicate the improved efficiency of utilizing an incubator in alleviating the complexity of a startup’s operating environment. The study provides insight into future policy making in startup development and incubator-related assistance.

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There is no doubt that a country's fiscal policy plays an important role in stabilizing the economy and promoting growth. Over the past 40 years of reform and opening up, China's economic construction has made remarkable achievements, the growth rate has attracted worldwide attention, the economic scale has leapt to the second place in the world, and the comprehensive national strength has been continuously strengthened. In the process of China's rapid economic growth, along with the changes of economic system, the financial system, as one of the important economic systems, experienced the "separate cooking stoves" in the 1980s, and carried out the reform of tax distribution system in 1994. So, after the reform, what impact has this system had on all aspects of China's modernization process? Based on theoretical research, this paper focuses on frontier research, summarizes existing well-known research achievements at home and abroad, and provides literature retrieval and theoretical reference for subsequent research.

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For enterprise innovation, management is not only a way of conducting enterprise operations but also the renewal and promotion of the enterprise management concept. Corporate strategy is its concrete embodiment. This paper focuses on the innovation management strategy of HUAWEI. This study mainly uses data and sample to investigate how Huawei built its enterprise. It can be concluded that the right enterprise strategies based on the conditions of the enterprise can lead to the growth of the enterprise.

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Based on the investigation and analysis of the employment psychological status of college graduates in China, this paper puts forward some measures and suggestions to alleviate the severe employment pressure. At the same time, it also provides the theoretical basis and reference materials for related researchers. In recent years, recruiting units have paid more and more attention to the relationship between graduates and employers and the roles played by both parties. It is found that the imbalance between supply and demand in China's labor market is the main factor affecting students' participation in civil service examinations, teachers' academic qualifications and degree certificate system reform. Among them, the employment and working environment of graduates are more influential, while for employers, the biggest impact is the gap between the positions provided by enterprises and social needs.

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The growing size of enterprise groups and the rapid development of information technology have given rise to financial shared services. They have brought about changes in the financial management model, improved the efficiency of accounting processes, and strengthened the control of molecular companies by reconstructing financial processes. However, there are some shortcomings in the current financial shared services, for example, the application of financial shared services is mainly focused on the operational level, concentrating on post-event processing, lagging behind the demand and facing difficulties. Therefore, this paper takes the financial shared service center of Mengniu Group as the research object and focuses on how to use new types of financial information technology to realize the digital transformation of the enterprise financial management process. The case is analyzed using relevant theories. The financial shared services model has improved the efficiency of modern enterprises' production and operations, expanded the analysis and decision support functions of finance, and facilitated the digital transformation of enterprise finance; at the same time, the value of data assets related to financial shared services has not been fully exploited, and the benefits of financial sharing are still limited to internal enterprises and have not been extended to other enterprises in the value chain. It is recommended that enterprises further improve their shared services and combine them with digital transformation based on data, process, and business specifications, and implement them more deeply in all dimensions of the value chain in the future to achieve value creation.

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As Chinese women’s needs for skincare grow and domestic cosmetics brands develop, they are gradually shifting their focus from products from abroad to domestic products because of the relatively lower price and the same ingredient. Proya stands out of those domestic cosmetics brands, and it can be seen obviously that it invests much money and effort in marketing to target women group. This paper intends to analyze how the marketing strategy of Proya works and how women consumers react to it. The method used to analyze this marketing strategy is mainly 4P Strategy which represents product, price, place, and promotion to deeply observe Proya’s key to success: how Proya has made their business choices in terms of product classification, pricing, location, promotion with marketing, set the brand apart from other skincare brands and become famous in China. Then the paper compares the success of Proya with other brands in the same industry, and finds its outstanding advantages and disadvantages. Finally, It can be concluded that the marketing of Proya is so concerned with the female group. Instead of spreading anxiety and forcing consumers to buy, Proya promotes and builds its products from the perspective of women, and becomes a brand centred on the female group, which greatly contributes to its business success.

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