Volume 84
Published on May 2024Volume title: Proceedings of the 2nd International Conference on Management Research and Economic Development
With the lifting of epidemic prevention policies in 2022, cultural and recreational activities have recovered. The large-scale concerts are held one after another. In daily life, there is a phenomenon showing that a certain city receives widespread attention on social media because a concert, or the arrival of a singer in a certain city triggers star-chasing among local fans. The economic value of these singers is so high that they can attract a large number of consumers in a short period. So, as a concert venue, promoting local culture and tourist attractions during the concert can not only revitalize the local tourism economy but also increase the popularity of the city itself. How to properly and successfully utilize these hot events. How should the local government and media publicize correctly? In this context, event marketing is an effective concert marketing solution. Event marketing is based on highly popular events and takes advantage of the high efficiency of news to achieve the purpose of viral marketing.
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The necessity of protecting the environment is clear due to the escalating worldwide environmental problems and the growing environmental consciousness among consumers, making it a vital topic of discussion for humanity. Businesses should strive to achieve maximum economic benefits while also taking into account environmental considerations to ensure a sustainable and optimal solution that benefits both the economy and the environment. Sustainable marketing has evolved as a new concept to assist firms in their operations. This paper examines the importance and strategies for sustainable marketing through methods of literature analysis and case study, such as Procter & Gamble. This study concludes that sustainable marketing benefits organizations by improving their brand image, increasing consumer loyalty, and steering their development towards more ecologically responsible practices. Sustainable marketing has problems such as significant expenditure and uncertain returns on benefits. Thus, organizations should assess themselves before developing precise sustainable marketing strategy. The primary contribution of sustainable marketing is to enhance firm economic benefits while also significantly contributing to environmental conservation.
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The blind box of leftovers is an innovative catering marketing model. In recent years, this marketing model has been regarded as an effective measure to reduce food waste in Chinese cities and relieve the operating pressure of catering enterprises. This study uses the literature review method to search and sort out the practical experience of some enterprises in the blind leftover box business and reports on the blind leftover box; Then the questionnaire survey method is adopted to explore whether consumers accept the blind leftovers box. The purpose is to investigate the acceptance degree of consumers to the blind leftovers box and the factors affecting the acceptance degree and provide feasible suggestions for catering enterprises to adjust the relevant product marketing strategy in the future. Based on the results of the questionnaire survey, it is found that consumers who accept the blind leftover box generally think that the blind leftover box has the advantages of the novel form, high-cost performance, and food saving. Consumers who reject the blind leftover box are concerned about the reasonable value and food safety of the blind leftover box. The research shows that relevant catering enterprises should strengthen the publicity of blind leftover boxes, and carry out differentiated marketing for people of different ages and different consumption levels.
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This study focuses on the consumption patterns of Chinese mainland consumers during Western festivals, using the Christmas shopping habits of Shanghai residents as a case study. The aim is to explore the impact of Western festivals on consumer spending trends and habits and identify the factors driving these changes. Drawing on a comprehensive review of relevant literature and employing a questionnaire analysis method, the findings reveal that some Shanghai consumers significantly increase their spending in comparison to everyday life during Western holidays, exemplified by Christmas. However, a considerable number of consumers choose to allocate minimal or no funds for expenditures during the holiday season, with no significant difference between the two groups. Consumers are more willing to allocate their funds towards cultural products, including holiday-related items. In the context of cultural exchange, the influence of new cultural elements and commercial marketing strategies play a crucial role in shaping the consumption trends associated with Christmas.
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This paper examines the impacts of Artificial Intelligence (AI) on the labor market, specifically highlighting job displacement and the consequential effects of AI technologies. It analyzes the decline in job opportunities due to the emergence of automated technologies and the challenges faced by workers as a result. With AI becoming increasingly adept at basic programming and analysis, some tasks such as bank teller, drawer, factory worker, and cashier are no longer suitable for humans due to the relatively high efficiency of AI. People should take roles that require emotional support, creativity, and uniquely human capabilities. These roles will show intuition, wisdom, empathy, creativity, and social sensitivity. The paper underscores the development of artificial intelligence and emphasizes the importance of cultivating creative skills that can be utilized with AI rather than competing against it and talks about the impact on the students’ prospects which leads them to make different choices on their future.
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This paper explores the application of the index model in portfolio analysis, highlighting its significance in both macro and security analysis for the optimization of portfolios. Utilizing data spanning from October 2018 to November 2023, the study draws several key conclusions. Firstly, it identifies the optional consumption industry as particularly susceptible to market fluctuations, exhibiting higher sensitivity compared to the daily consumption industry. Secondly, an active portfolio comprising Costco, Walmart, Lululemon, and Under Armour, alongside short positions in risk-free securities, yields the optimal portfolio with a maximized Sharpe ratio. However, the study acknowledges limitations, notably the relatively small sample size and the impact of the COVID-19 pandemic, which introduces extreme risks and potential errors in the analysis. Future research directions include modifying the index model to incorporate volatility adjustments and exploring multi-factor investment models to mitigate errors and enhance portfolio efficiency. This study underscores the importance of continuous refinement and adaptation of analytical frameworks in portfolio management amidst dynamic market conditions.
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Monetary policy stands as a pivotal instrument for macroeconomic management, pivotal in stabilizing economies, fostering growth, and mitigating inflationary pressures. In the wake of global financial upheavals, the efficacy and adaptability of monetary policy have garnered heightened scrutiny. The United States, boasting the world's largest economy, and the Federal Reserve, a stalwart among central banks, wield profound influence on global financial dynamics via their policy decisions. Each action taken by the Federal Reserve reverberates across borders, profoundly impacting numerous nations. Amidst global financial turmoil, the Federal Reserve's role assumes paramount significance. These crises inflict profound repercussions on both national economies and individual livelihoods. This paper endeavors to delve into the historical influence of United States monetary policy and the Federal Reserve on global financial crises, scrutinizing their interventions and assessing their efficacy. By tracing their impact across different epochs, this study aims to provide insights into the mechanisms through which monetary policy shapes the trajectory of global financial crises, shedding light on avenues for improvement and resilience-building measures.
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Tesla, a prominent company in electric vehicles and renewable energy technology, prioritizes environmental sustainability, social responsibility, and economic rewards in its supply chain management alongside cost and efficiency. The paper uncovers Tesla's methods in resource usage and conservation, environmental impact assessment, social responsibility management, and economic benefit management through literature analysis and case analysis. The study determined that Tesla has made notable advancements in environmental performance throughout its supply chain by implementing innovative technologies and management strategies, including battery technology improvements, automated production processes, supplier responsibility evaluations, and life cycle assessments (LCA). Tesla encounters obstacles including worldwide chip shortages and variations in raw material costs, affecting the stability and efficiency of its supply chain. The paper suggests that governments, enterprises, and industries collaborate to enhance supply chain sustainability. This can be achieved by implementing policies, fostering technological innovation, and utilizing sharing platforms to support the global sustainable development goals.
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With the development of the times, Chinese people's demand for coffee has increased, which also makes the coffee industry develop rapidly. Tens of thousands of coffee shops are increasing their number every day. However, there is one coffee shop that is gradually disappearing from the Chinese landscape: COSTA. The purpose of this study is to take COSTA as an example to study the characteristics of the development trend of the coffee industry. This study analyzes the reasons behind the large reduction in the number of COSTA stores in China from the perspective of marketing management strategies, and further studies are divided into marketing and product sectors. This study concludes that the reason for the decrease in the number of COSTA stores is the lack of innovative and trendy taste designs and the adjustment of localized taste habits. The environment of offline stores does not have a local festival atmosphere and diversified service provision. At the same time, this study also puts forward suggestions for COSTA's future development, such as adjusting brand taste, localization of product design, and innovation based on hot topics in China. The study hopes to provide references for COSTA and other coffee shops in the same industry.
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This study aims to delve into the long-term impact of Chinese family businesses on earnings management under the framework of sustainable business practices. Considering the significant role of family businesses in the global economy, this paper focuses on the criticality of their earnings management strategies to economic stability. Employing an in-depth case study methodology, the paper analyzes several successful family businesses to explore the practical implications of sustainable business models on earnings management. The research reveals that integrating the concept of sustainable business into corporate culture and orienting towards long-term development can balance short-term gains with long-term sustainability, thereby fostering the robust growth of the enterprise. The conclusions of this paper emphasize the need for family businesses to concentrate on collective efforts in areas such as social responsibility, innovation upgrading, transparency, and effective communication to achieve long-term and stable development. This study provides practical guidelines for sustainable business strategies tailored for Chinese family businesses, aiming to create more favorable conditions and establish a solid foundation for future long-term development.
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