Volume 33

The novel coronavirus pneumonia has forced many people to work from home. In the home-based office scenario, ensuring work efficiency and results and staying on track with business progress is a big challenge for enterprise management. Therefore, increasingly, companies use bossware to monitor employees’ working status at home through the software, hoping to urge employees to work efficiently, but the result could be better. This paper expounds on the current situation of companies using bossware in recent years and analyzes the advantages and disadvantages of using bossware in enterprise management from multiple perspectives. At the same time, it puts forward suggestions on how to rationalize the management of employees under special circumstances, hoping that bossware can play its due role.

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To respond to the calling of Deng Xiaoping in 1992—Deng's South Inspection Speech, a large amount of "migrant workers" flowed into Shenzhen resulting in the prosperity of Shenzhen's primary processing. With the migration of people, Shenzhen ushered in a new era. Moreover, as one city of a country, Shenzhen's city functions are not only working as a regular city but also a platform or a window that connects the inland urban to the world and spread Chinese authority, earning a place for Chinese enterprises in the world market. Shenzhen becomes a place of receiving and introducing a new idea from out of the country. By comparing the history of Hong Kong and Shenzhen, this essay tries to explain the tendency of Shenzhen's industrial transformation and talks about the talented people that adapted to the tendency. As Shenzhen's urban function is transforming from processing to creating, Shenzhen needs newcomers who are high-educated and have some ideas about improving the social environment. Differing from the last 20 years, Shenzhen not only needs newcomers to be brave but also needs talented men and women to develop different industries of Shenzhen into the top level all over the world.

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The difficulty and cost of financing for family entrepreneurship are becoming increasingly prominent, and the issue of how to alleviate the financing constraints of family entrepreneurship has attracted widespread social attention. The financial services provided by digital inclusive finance platforms are beneficial in addressing the negative impact of financing constraints on households' entrepreneurial behaviour. They can contribute to the inclusive growth of China's economy. Thus the financial policies of digital inclusive finance platforms influence households' entrepreneurial choices. This paper constructs a dynamic game model of incomplete information between the platform and families based on the game perspective of micro subjects and explains the impact of the decision of the digital inclusive finance platform on households' choice of entrepreneurship by solving the equilibrium solution in the game tree, and explores the effects of factors such as the government subsidy system, costs and benefits, and the risk of platform loans on the decision-making behaviour of households and the platform by analysing the conditions required for the decision-making subjects to change their decisions in each sub-game. This essay explores the impact of government subsidies, costs, benefits, and the risk of lending to the platform on the decision-making behaviour of households so that the digital inclusive finance platform and families choose the "no support" and "no business" decisions. According to the dynamic game analysis, the government and the digital inclusive finance platform should increase subsidies to the platform, reduce the cost of household entrepreneurship and improve the guarantee system for household entrepreneurship; the digital inclusive finance platform should make use of digital information technology to enhance the platform construction, alleviate information asymmetry, reduce the cost of platform services, actively support household entrepreneurship and promote the increase of household entrepreneurship.

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With the increasing scale and complexity of construction projects, managers face challenges in decision-making, and non-cooperative game theory becomes an effective management tool. This paper studies its application in construction engineering management. A literature review and case study approach explores its applications in competitive bidding, supply chain management, regulatory platforms, and builders' games and its advantages and disadvantages. It is found that the game theory model performs well in optimizing decisions and improving management efficiency to maximize benefits. However, there are some limitations to the application of these models that require particular attention to adaptation. The paper explains that the application of non-cooperative game theory has been demonstrated in certain areas, and therefore, introducing non-cooperative game theory into the engineering management process would provide broader and deeper insights to help us make more informed decisions and improve management efficiency. To further enhance the efficiency and quality of engineering management, we need to explore in depth the more expansive application areas of non-cooperative game theory in engineering management.

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When the COVID-19 pandemic hit the UK in 2020 and brought UK’s economy into recession, the high budget burden of NHS and its insignificance in stimulating the economy make people start to question the effectiveness of the annual high government spending on NHS. This paper uses online databases, basic economic theories, and case studies to evaluate the effectiveness of NHS during the COVID-19 pandemic. After analyzing the pros of cons of high government spending on NHS, the paper gives potential adjustments to the current policy. It is found that the high government spending on NHS had led to a spike in the budget deficit and caused a reduction in potential long-term economic growth and credibility rating. Meanwhile, the impact of the spending as an expansionary policy turns out to be ineffective due to the low multiplier effect under the pandemic. NHS did promote equity but meanwhile brought the overconsumption of medical resources. NHS increases the life expectancy of UK citizens but at a decreasing rate. To reduce the adverse impacts and thus expand the effectiveness of NHS, the paper suggests that the government should shift its focus from the purchase of medical resources to investment in the research and development of healthcare; the government should wait for the MPC to increase in order to achieve a greater multiplier effect or just simply use monetary policy as an alternative; and the government should quickly improve the guidelines for medical treatment and punish those who abuse medical resources.

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This research aims to explore the impact of different marketing strategies on the performance of Anta, a Chinese sportswear brand. The study utilizes SWOT analysis to identify Anta's strengths, weaknesses, opportunities, and threats and examines how traditional marketing, social media marketing, and sports event sponsorship affect the brand's performance. The research is based on a thorough review of the relevant literature and secondary data analysis. The findings indicate that Anta's strengths lie in its strong brand reputation, diversified product portfolio, and innovative design. However, the company faces challenges in the areas of distribution and international expansion. The study also reveals that social media marketing is a cost-effective and efficient way for Anta to engage with consumers and improve brand awareness, while sports event sponsorship can help the company enhance its brand image and reach a wider audience. In conclusion, this research provides insights into the marketing strategies that can help Anta improve its performance and competitiveness in the sportswear market. The study suggests that Anta should continue to invest in social media marketing and explore new opportunities for sports event sponsorship. The research contributes to the existing literature on sportswear marketing and provides valuable information for marketing practitioners and academics.

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Digital marketing is a marketing method based on digital technology and internet platforms. In recent years, with the popularity of mobile Internet and the development of social media, digital marketing has attracted more and more attention from enterprises and organizations and has become one of the important means to promote consumer purchases, enhance brand recognition and increase sales. This paper systematically expounds the underlying logic, mechanism, and strategy of digital marketing, reveals the important role of digital marketing in enterprise marketing, and provides theoretical and methodological support for digital marketing-related research. In addition, the paper proposes the selection and use of performance measurement tools and methods, and how digital marketing can optimize and enhance performance. At the same time, given the future development trend and problems of digital marketing, this paper puts forward some measures and suggestions, which provide a valuable reference for the practice of digital marketing in enterprises.

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The rise and continued expansion of online stores have prompted traditional fashion retailers to contemplate omnichannel strategies. Traditional physical stores have their own unique value, and online-only brands must consider whether it is worthwhile to establish an offline location. This article will investigate whether establishing a physical and an online store is advantageous for the brand. This research paper uses a systematic review and document screening as its methodology. The findings of this study indicate that opening both offline and online stores is likely advantageous for brands, such as in terms of increasing sales and boosting brand recognition. This assumes that the newly opened offline and online stores are of high quality and customer centric. The investment allocation between the two types of stores needs to be determined based on the market position of each brand. There is no simple answer to the question of whether the brand should invest more money in online or offline stores. For the long-term success of brands, omnichannel marketing is recommended.

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ChatGPT, an artificial intelligence bot, has recently been launched and has attracted a lot of attention from all over the world. Investors in the market have also been paying attention to ChatGPT, a new artificial intelligence robot. At the same time, many people in academia have also started to study the impact of the emergence of ChatGPT on the stock prices of AI listed companies. In this paper, we study the impact of ChatGPT emergence on the stock price volatility of two AI listed companies by selecting two AI listed companies for analysis, namely, KDDI and CloudTech. The event window period selected for analysis in this paper is 20 days.And the excess cumulative returns of the two companies are compared and analyzed through the time period before and after the ChatGPT event. The results of the analysis show that the excess return of ChatGPT on both companies is positive, which indicates that the emergence of ChatGPT has a positive effect on the share prices of both KDDI and CloudFocus. It shows that the emergence of ChatGPT has a positive impact on the stock prices of AI companies in China.

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With the advent of the Industry 4.0 era and the emergence of new equipment and technologies, many corporate supply chains are seeking the right and appropriate path to change in the Industry 4.0 environment. By analyzing the current state of research, this paper identifies how the right changes in corporate supply chains still need to be addressed under the influence of Industry 4.0 and examines the development of supply chains in recent years through a case study approach. The main objectives of this paper are to introduce the technologies associated with Industry 4.0; to analyze the impact of Industry 4.0 on corporate supply chains; to explore the prospects for supply chain development, to analyze how corporate management can be improved; and to make relevant recommendations.

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