Volume 44

In recent years, with the deepening of economic globalization, the trade between China and African countries has become increasingly close. The trade between China and Africa has brought economic growth to China and African countries, consolidated the friendly relations between the two sides, and also led to some frictions and disputes. The economic and trade cooperation between China and African countries began as early as around the 1950s. On May 30,1956, Egypt and China established diplomatic relations at the ambassadorial level. It was the first country in Africa to establish diplomatic relations with China, opening a new chapter in China-Africa relations. Since then, China has maintained increasingly close ties with African countries and has established diplomatic relations with more African countries. On this basis, China and African countries have also gradually started economic and trade cooperation. China has helped many African countries to carry out infrastructure construction, promoted the economic development of African countries, and also helped them to enhance their international status to a certain extent. The economic and trade relations between China and East African countries are generally improving, but there are still many problems and instability. Only by carrying out trade in the right way can the friendly relations between China and African countries be maintained.

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Despite the effects of the economic crisis, the United States has maintained its position as a global leader in the innovation of professional sports development, drawing attention to the progress of its professional stadiums. The ultimate goal of stadium marketing is to attract more spectators to enter the stadium to watch the game and bring more economic income through the sale of tickets, and the audience needs to buy corresponding tickets to enter the stadium to watch the game according to their own needs, so that the price of tickets can have interactions between the audience and the stadium. This study combines a literature review and critical analysis to investigate NBA ticket pricing. The paper confirms that, in general, ticket prices go up as proximity to the action on the field increases, and that teams based in large basketball markets charge more than those in smaller markets.

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As an important vehicle for audiences to gain information about video game items, online reviews have been wildly leveraged by game developers to conduct influencer marketing to promote game items in China. However, the commercial nature of sponsorship could threaten the perceived trustworthiness of influencers and online reviews. To achieve this, a valid sample of 289 Chinese game players was collected through the questionnaire survey, and experimental research with a between-subject design was conducted to compare the purchase intention of video game items in different consumer groups that were exposed to three types of reviews. The study’s key finding is that sponsored influencer reviews will lead to lower consumer purchase intentions, compared to both user-generated reviews and influencer reviews.

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With continuous innovation and wide application of technologies such as the Internet and big data, the Internet economy has flourished, laying the foundation for the transformation of physical retailing to new retailing. The main advantage of new retailing lies in the combination of the quality experience of physical stores with the high efficiency of online retailing, which points the way for the development of the retail industry. Taking Walmart Company, a world-renowned retail industry giant, as a case study, the paper adopts the 7PS marketing mix theory to study the current marketing situation of Walmart Company. The research found that Walmart has problems such as unreasonable packaging and display of some products and an inefficient logistics supply chain. To this end, this paper proposes optimization solutions including the improvement in product quality, the investment in intelligent information technology, and the construction of a centralized supply chain management model.

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With the continuous development of technology, the updating and iteration of scientific and technological achievements are accelerating. Under the background of the increasing popularization of information technology and network technology, the era of big data is gradually coming. In recent years, Chinese private enterprises led by Huawei have developed rapidly and gained popularity in the world. Meanwhile, Huawei is also an important technology-oriented and research-oriented enterprise in China. With continuous innovation, Huawei has made outstanding contributions to China's chip technology development and 5G development. Huawei is committed to bringing the digital world into all fields, building a smart world where everything is connected, and making all industries and organizations agile, efficient and vibrant thanks to a powerful digital platform. The success of the external market cannot be separated from the effective and orderly internal control management of the enterprise. This paper analyzes the strengths and weaknesses of Huawei's internal control management by comparing the internal control policies and practices of other types of enterprises, and puts forward relevant suggestions. This paper uses the literature research method to conduct the study. Finally, this paper finds that Huawei's transition from financial accounting to management accounting is at the forefront of the industry in terms of ideas, technology and actions, which is worth learning from many other enterprises.

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The COVID-19 outbreak has had a huge impact on the global economy, especially on the industrial economy. A large number of companies face the risk of stagnant production and declining revenues, as well as the risks of employee turnover and closure. In this context, the recovery of the industrial economy is crucial to the global economic recovery. This paper explores the measures to restore the industrial economy from three aspects: government, enterprises, and individuals, including fiscal and economic stimulus measures, supporting enterprises and employees, promoting national and international trade, strengthening scientific and technological innovation and digital transformation, and strengthening environmental protection and sustainable development. Through these measures, we can realize the recovery and growth of industrial production, promote the recovery of the global economy, and lay the foundation for sustainable development in the future.

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There is significant concern that industrial-technological upgrading and outsourcing in the United States have led to increased economic inequality since the 1990s. In the fourth Industrial Revolution, computerization, automation, and artificial intelligence allowed American companies to preserve their technological core competencies and outsource non-core activities to foreign countries. This paper aims to provide the classical vocabulary on this topic, an analysis of the U.S.’s industrial-technological upgrading and outsourcing circumstances, and an explanation of their influence on the widening economic gap since the 1990s. This paper found that the three trends share a synchronous and reinforcing relationship, which can find support in Bruno Latour’s actor-network theory. Businesses that engaged in outsourcing activities benefited financially. While low-skilled and high-skilled workers are both at risk of losing their jobs because of improved technology, the former is more vulnerable. Industrial-technological upgrading facilitates outsourcing, and outsourcing facilitates the former in return. They both contribute to a widening economic gap. This paper was written when many questions arose on the subject. It connects industrial-technological upgrading with outsourcing, which previous research failed to do.

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Anchoring effects are commonly present in the economic field, and their existence can bring many problems. The purpose of this article is to study the anchoring effect between individuals, markets, and investments, as well as the impact of the anchoring effect and which factors may affect it based on existing literature and relevant experimental results. Each aspect was studied through some experiments, and through these experiments, the anchoring effect had a significant impact on all three aspects. The result shows that for individuals, their estimates tend to be anchored; for market brands, the image of co-branded brands is influenced by high-visibility brands (anchors); and for investors, through research, it has been found that anchoring effects exist in individuals, markets, and investments, and there are different factors that can affect anchoring effects. For example, if investors have more knowledge reserves, the anchoring effect on them will weaken.

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Employment is crucial for people’s livelihoods. However, the COVID-19 pandemic has led to widespread concerns about unemployment among workers. To study the perception of unemployment risk among university graduates and its influencing factors, this research analyzed 307 survey responses from university-educated individuals in Tongzhou District, Beijing, focusing on personal characteristics and job-related factors. The study found that nearly 80% of university graduates expressed concerns about unemployment. Educational attainment, occupation type, nature of the employing organization, and the most significant risk faced during employment significantly influenced the perception of unemployment risk among university-educated individuals. Finally, this study proposes corresponding strategies and suggestions from government, companies, and individuals, aiming to provide insights and assistance in improving the quality of employment.

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The development of digital economy not only promotes economic growth, but also promotes the optimization and development of industrial structure. Using the panel data of 31 provinces provided by China Statistical Yearbook, this paper constructs two indicators of digital economy and industrial structure optimization, and uses two-way fixed effect model to study the impact effect, heterogeneity analysis and mechanism analysis of digital economy on industrial structure optimization. The research shows that the development of digital economy has significantly optimized the industrial structure; In different regions of China, the role of digital economy in the optimization of industrial structure is different. The improvement of innovation level and social division of labor will significantly promote the optimization effect of digital economy on industrial structure. The results of this study show that it is necessary to further promote the integration of digital economy and the traditional three industries, and give full play to the enabling role of digital economy with higher quality. We should pay attention to the different impacts of digital economy on industrial structure optimization in different regions and take measures according to local conditions. It is necessary to refine the social division of labor in the region and strengthen the regional innovation ability, so as to give full play to the optimization efficiency of digital economy on industrial structure.

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