Volume 160

The background of this study is that Chinese consumers' luxury consumption concept is changing, and digital marketing is increasingly important. The research topic focuses on the marketing strategy of Chanel women's wear in the Chinese market, aiming to put forward targeted suggestions through in-depth analysis. The research method is a combination of literature review and case study. The results show that Chanel needs to focus on refined marketing of the characteristics of the Chinese market, consumer behavior analysis and strategy adjustment under the background of the epidemic, as well as digital transformation and marketing strategy innovation. The study concluded that Chanel should balance the development of online and offline channels, deeply explore the brand story, flexibly respond to market changes, and pay attention to the concept of sustainable development .The significance and impact of this study lie in not only assisting Chanel in achieving fresh breakthroughs and development within the Chinese market, but also in offering valuable insights for other luxury brands in terms of marketing strategy and brand establishment in China.

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In today’s increasingly globalized world, study abroad educational services have become an essential part of international educational exchange. Brand marketing, as a key means to enhance the international competitiveness and market influence of study abroad service agencies, is undeniably important. This study, through an in-depth analysis of the global study abroad market, explores the application of brand marketing in study abroad educational services and its specific impact on enhancing market influence. Through case analysis and theoretical research, this paper reveals that effective brand marketing strategies can not only strengthen the market position of study abroad institutions but also provide an advantage in intense international competition. The results show that the comprehensive use of various marketing tools and strategies can significantly enhance the global recognition and market share of study abroad service brands.

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The key strategies involve constructing a digital management platform which offers a unified data handling system with proper architecture and advanced tools for real-time data processing. It also focuses on enhancing employees' digital capabilities via systematic training and knowledge sharing to keep them abreast with technological trends. Information sharing and collaboration are achieved by advocating an open culture and using integrated systems for efficient data management and decision-making. Moreover, strengthening data analysis and decision support is crucial, which includes data collection, building data repositories, using analytical tools for trend identification and risk prediction, and establishing decision support systems. These strategies work in tandem to drive the digital transformation of enterprise project management. They enhance data utilization, break down communication barriers, and optimize resource allocation. By implementing these measures, enterprises can better adapt to the digital age, improve project success rates, boost overall efficiency, and gain a competitive edge in the market.

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The impact of Blockchain technology has been felt across the globe, but it’s the world of supply chain that has seem some of the most startling shifts. In that regard, supply chain start ups has an avenue to change, being able to leverage blockchain’s advantages of transparency, immutability, and decentralization. The objective of this paper is to integrate the theory of disruptive innovation in the context of supply chain start ups, analyze the determinants of their real applications, and the problems in implementing blockchain technology. The research ends by providing practical insights on how startups can better utilize blockchain technology and discusses topics for future investigations.

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This paper focuses on the theory and practice of the organic combination of new urbanization and rural revitalization, systematically combs through the relevant research results at home and abroad, explores the mechanism of coupled and coordinated development of urban and rural elements and the evaluation index system, and focuses on the typical case of urban-rural integration development in Jiangsu Province. By analyzing Jiangsu Province's practical experience in resource optimization, policy innovation, and regional coordinated development, it has achieved remarkable results in promoting urban-rural integration, such as narrowing the income gap between urban and rural areas and gradually improving the factor mobility mechanism. However, it still faces the challenges of uneven distribution of infrastructure and significant differences in regional development. By reviewing the development history of the evaluation mechanism for the organic integration of new urbanization and rural revitalization, this paper puts forward optimization suggestions, such as constructing a regional linkage mechanism, choosing development paths according to local conditions, strengthening the integration of ecological and cultural elements, and establishing a sound policy system, to provide references and practical support for urban-rural integration development nationwide.

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With the intensification of the global climate crisis, the issue of corporate carbon emissions has become increasingly prominent. Utilizing data from A-share listed industrial companies in Shanghai and Shenzhen spanning from 2014 to 2022, this research examines the influence of corporate digital transformation on carbon emissions performance and investigates how industry concentration acts as a moderating factor in this relationship. The results indicate that digital transformation in enterprises has a notable impact on carbon performance, demonstrating a positive link between the two. However, industry concentration negatively moderates this positive effect, i.e., in an environment with high industry concentration, the positive effect of digital transformation on carbon performance is diminished. In addition, heterogeneity analyses reveal that the nature of firms' property rights does not exert a substantial influence on the connection between digital transformation and carbon performance. The robustness test further confirms the reliability of the findings. This study provides policy makers and business managers with theoretical basis and practical guidance on how to effectively promote green transformation of enterprises.

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As one of the most commercially valuable sports leagues worldwide, the NBA’s business model is not only integral to its own sustained growth but also serves as a critical benchmark for the global sports industry. Through a review of the the historical evolution of NBA’s business model, this paper examines the current operation model, and highlights key revenue streams such as ticket sales, media rights and brand sponsorships, all supported by in-depth analysis. Based on the SWOT analysis framework, it evaluates the NBA’s business outlook by assessing its internal strengths, such as global brand recognition and strong media and sponsorship partnerships, its weaknesses, including reliance on star players and underdeveloped markets in Asia and Europe, its external opportunities, including global market expansion and digital transformation, and its threats, such as competition from other sports leagues and the fragmentation of its fan base. The results demonstrate that while the NBA’s business model has experienced considerable success, it still faces key challenges in expanding into international markets, developing emerging talent, as well as responding to competitive pressures and technological advancements. Future research should focus on strategic adjustments to sustain its dominant market position.

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This paper examines the implications for macroeconomic policy in the context of global aging, particularly in Japan, focusing on the challenges facing the labor market and the social security system. As the proportion of the aging population increases, the Japanese economy is hit by a decrease in labor supply, changes in the demand structure, and increased pressure on social security. By analyzing the Japanese government's fiscal and monetary policies, the study reveals how these policies respond to aging by affecting employment rates and social security spending. The study finds that the Japanese government's policies aim to increase labor market flexibility and extend working life to increase labor supply and resist the effects of aging by raising household income and productivity. The conclusion states that Japan's macroeconomic policies have been crucial in coping with aging and are not only important for Japan's economic stability and growth, but also provide valuable lessons for other countries. In the future, Japan needs to continue to optimize its policies to adapt to the trend of population ageing and ensure sustainable economic development.

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This paper takes the establishment of China's carbon trading market as the research background and adopts a multi-period difference-in-differences (DID) model to explore its impact on regional industrial economic development. It further analyzes the mediating role of green innovation and regional heterogeneity. The study reveals the following findings: The establishment of the carbon trading market has significantly improved the level of regional industrial economic development. By reducing carbon emission costs and enhancing enterprise efficiency, it has improved corporate operating performance. The impact of carbon trading policies exhibits significant regional heterogeneity. The central and western regions, which have weaker economic foundations, benefit more significantly, while the eastern region, with its higher level of economic development, experiences relatively smaller policy effects. Green innovation plays a crucial mediating role in the transmission mechanism through which the carbon trading market affects industrial economic development. The carbon trading market incentivizes enterprises to engage in green technology research and development, thereby enhancing resource utilization efficiency and indirectly boosting corporate operating performance. This study not only provides empirical support for the effectiveness of carbon trading policies but also highlights the pivotal role of green innovation in promoting economic green transformation.

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A financial crisis arises when the value of financial assets or markets rapidly declines, often leading to panic, liquidity shortages, and the collapse of the banking systems. In modern financial systems, financial innovations such as mortgage-backed securities (MBS), credit default swaps (CDS), and high-frequency trading have emerged as key drivers of both market efficiency and systemic instability. These innovations can amplify financial crises by increasing leverage, introducing complexity, and precipitating abrupt market shocks. This paper examines how specific financial innovations, particularly derivatives like MBS and CDS, contributed to the amplification of the 2007-2008 financial crisis. The study uses a case study approach to analyze the crisis and evaluate both the advantages and disadvantages associated with these financial innovations. The conclusion underscores the necessity for stronger regulation and oversight of financial innovations since unchecked complexity, excessive leverage, and inadequate risk management can precipitate to systemic collapse. Transparent markets, robust risk management practices, and prudent regulation are indispensable in averting and preventing future crises. This research highlights the critical role that financial innovations play in both driving and mitigating financial crises. By analyzing the 2007-2008 American Financial Crisis, the paper provides insights into how these innovations, while offering potential benefits, can also introduce significant risks when improperly regulated. The findings emphasize the necessity of balanced oversight to ensure innovation does not compromise systemic stability.

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