Volume 9
Published on September 2024The research studied and investigated the economic policies in the UK in the past ten years and the economy of small businesses in the UK. The dissertation is trying to answer whether the economic policies in UK affect the small businesses, whether these effects are positive, and the extent of these effects brought by economic policies. The significance of this research topic is that economic policies will affect small enterprises and businesses from many aspects, including operating mode, costs, market competitiveness, and investment decisions, etc. Therefore, in-depth research on how economic policies affect small businesses can guarantee their development and help them make correct economic decisions. Two effective methods have been used to reach the conclusion. The first one is to investigate the subject of the research and to obtain a more comprehensive understanding of the relationship between economic policy and small business by collecting materials about the current or historical situation of the research objects in a purposeful, planned and systematic way. Another method used is to obtain data by researching the literature and essays, so as to comprehensively, correctly understand, and grasp the economic policy and the development of small businesses in the UK. The conclusion is that economic policies have a great impact on small businesses, these effects are positive or negative depending on the policies. However, most economic policies have a positive impact on small businesses. These policies are also key to the success of many small businesses.
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This research is to evaluate the extent to which online advertisements influence consumer purchases. With the popularization of the Internet, online advertising has become increasingly rich and diverse. First of all, this research analyzed the history of advertising and how advertising works, explored all the different types of advertising. Then, based on the existing research content and practical situation, three representative types of influential advertisements were selected from various types of online advertising for research. These three representative types of advertisements are: paid search advertising, social media advertising, and video advertising. The study conducted an in-depth analysis of the operational models of three types of online advertising, their impact on consumers, and the similarities and differences among the three types of advertising. Based on comparative research, draw research conclusions. Online advertising can have a certain degree of impact on consumer behavior, and compared to social media advertising and video advertising, paid search advertising has a greater impact. Finally, based on the analysis of the impact of online advertising on consumer purchases, the role and economic benefits of online advertising in the entire purchasing process were further summarized. This will be more helpful for production enterprises, advertisers, and consumers to make better decisions and facilitate the efficient operation of the market economy.
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This dissertation explores the important impact of the COVID-19 epidemic on China's tertiary industry and analyzes how these impacts may change their future trajectory. Through positive and negative case studies, we found that the COVID-19 epidemic has had a significant impact on the tertiary industry in China, especially in catering, tourism, film and entertainment fields. In addition, the pandemic has also driven the rapid development of industries such as online education, telecommuting and online health care. However, as the outbreak gradually comes under control, the industry's recovery will face challenges. The future development trajectory of different industries in the tertiary industry will also show different development trends. Therefore, this paper makes some suggestions to help the industry cope with similar situations in the future.
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Internet platforms has become the main marketing strategy. The purpose of this study is to study the impact of social media advertising on consumer behavior in order to understand the role of advertising in the digital age. As a new form of advertising, social media advertising has unique characteristics, including personalization, sociality and immediacy. Compared with traditional media advertising, social media advertising may have different impact mechanisms and effects. This change has triggered a profound reflection on the importance of the relationship between consumer behavior and advertising, because the interaction between the two directly affects the marketing effect. This study adopts the method of literature review, systematically sorts out relevant literature, sorts out the influencing factors of social media advertising on consumer behavior, and analyzes the main findings of previous studies. Through this method, the research questions will be answered comprehensively and deeply, and the influence mechanism of social media advertising on consumer behavior will be revealed. Through literature review, it is found that social media advertising has a significant impact on stimulating consumers' purchase intention and shaping brand awareness. These major findings will provide support for the expansion of marketing theory, guide enterprises to formulate advertising strategies more accurately, and improve the effectiveness of advertising on social media. This is of great significance for enterprises to obtain market competitive advantages in the digital era.
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In this project, it will analyze the effectiveness of cigarette taxes and their impact on consumers of different income levels. The nature of cigarettes and the factors that determine the effectiveness of cigarette taxes will be considered, as well as the risks that cigarettes and cigarette taxes will bring. In particular, it will explore how consumers of lower and higher income, are impacted differently. In academic literature there is significant debate over the effectiveness or cigarette taxes. This paper will contribute to this debate by considering the impact of cigarette taxes on smokers of different income level from their perspectives. In this study, my goal is to demonstrate the effectiveness of cigarette taxes varies across income groups. Specifically, this paper will investigate the economic rationale for cigarette taxes, how the impact of these taxes varies across income groups, and the causes of this variation in effectiveness. The rest for this paper will be organized as follows. The introduction will present the background and importance related to this paper. The literature review will survey the current debate on cigarette tax effectiveness and will summarize the evidence. The discussion section will: explain why cigarettes need to be taxed, study the price elasticity of cigarettes and how this determines the impact of the tax on smoking level, and discuss how high- income and low-income groups are affected by cigarette taxes, differently. The conclusion will summarize the research findings and outline areas for future work.
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In today's world, many scholars have begun to research the different benefits that luxury goods bring to society. Although luxury goods research-only appeared in the last hundred years, it has an absolute voice in today's trend circle and even involves other industries. However, few people have researched the impact of different people's characteristics on luxury consumption, so I choose to research the difference in luxury purchase behaviors among heterogeneous groups. I believe this research will provide a clear picture of how this difference arises and what the implications are. This research provides empirical evidence for the differences of the luxury goods purchasing from heterogeneous consumer groups. This model could be applied to empirical studies of Economics and Sociology. In practice, the empirical findings from some surveys, data research and some expertise provide convincing evidence for the reliability of the model. It can be used that people with different characteristics have different purposes when acquiring luxury goods. Although there are some limitations in the current study, the findings could give researchers and practitioners suggestions to the impact of population heterogeneity on luxury purchases. Specifically, this study demon st-rates that gender, age, personal or family income, job content and local development level will all influence people's different opinions on luxury brands, so they have different purposes for using luxury goods in China.
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In the context of the changing age structure of the global population, many countries are experiencing the economic consequences of this problem, such as severe dependency ratios and a reduction of qualified workers, which will harm the country's potential economic growth capacity. In order to mitigate the negative effects on the economy, both Japan and the United Kingdom have developed economic policies to deal with population ageing. These policies all revolve around healthcare, pension and employment. These economic policies are similar in some respects, such as in employment, where the two countries try to raise the retirement age of the elderly from various aspects, but show different policy biases in further policy-making for different reasons, such as different cultural backgrounds. This paper analyzes these similarities and differences by reviewing past literature and policy cases, making preliminary conjectures and summaries on the causes of these characteristics through past literature, and analyzing the effectiveness of some of these policies. Finally, we conclude from the study that these policy differences are due to different cultural, and historical backgrounds and current economic situations between the two countries.
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Against the backdrop of accelerating global industrialization and the increasingly severe issue of industrial pollution, reducing industrial pollution has become a key topic in sustainable development. Fintech, with its advantages of high efficiency, low cost, inclusiveness, and ability to reduce information asymmetry, has gained widespread attention and rapid development globally. Given the swift advancement of fintech, it is important to study its impact on urban industrial pollution. This paper, based on data from 281 Chinese cities between 2007 and 2021, selects cities included in the 2011 and 2016 "Technology and Finance Integration" pilot policies as the treatment group. Using a difference-in-differences model, it systematically analyzes the relationship between the development of fintech and urban industrial pollution. The study further explores the variations in fintech's impact on industrial pollution across different regions and types of cities, revealing the potential of fintech in promoting green transformation and reducing industrial pollution.
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Manufacturing is the most important component of the real economy, and the application of modern network information technology can effectively improve the operational efficiency of manufacturing enterprises. In the context of "Made in China 2025", it is particularly important to prevent manufacturing enterprises from deviating from their main business and becoming excessively financialized. Maintaining the essential business activities of manufacturing enterprises is of great importance to China's economic development. Based on the operating data of all A-share listed manufacturing companies from 2010 to 2020 and combining the "Broadband China" demonstration city policy, this paper uses a multi-point double-differenced model to explore the relationship between network infrastructure optimization and excessive financialization of manufacturing enterprises. The research shows that: 1) Network infrastructure optimization will make manufacturing enterprises increase their financialization level, and this effect is mainly manifested through optimizing accounts receivable management. 2) From the perspective of enterprise size, compared with small and medium-sized manufacturing enterprises, large manufacturing enterprises are more likely to improve their financialization level through network infrastructure optimization. 3) From the perspective of the degree of diversified operations, manufacturing enterprises with high diversified operations are more likely to take advantage of network infrastructure to improve their financialization level. This study provides reference and guidance for later researchers on the impact of "new infrastructure" represented by network infrastructure construction on the business model of manufacturing enterprises.
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