Volume 149

The digital economy is a big change that comes from innovative technologies, especially the Internet, artificial intelligence, and large amounts of data. This shift has improved learning by making it easier for people to get and get educational supplies. Online platforms like Massive Open Online Courses ( MOOCs ) and learning management systems ( LMS ) provide more people with access to good educational materials. This helps break down the barriers caused by area and money that have made it difficult for some people to get training in the past. The digital divide creates major problems because not everyone has the same access to technology and excellent online. This may make previously existing inequalities worse, especially for disadvantaged communities. Moreover, more people need to be good at using modern technology because kids have to learn how to utilize online websites. Making sure everyone gets virtual learning resources is very important for using the digital economy to help improve education for all. By tackling the problems of uneven access to technology and including online skills in school programs, people involved can create a more loving training program that helps everyone get back and promotes fairness in the economy.

Show more

Entrepreneurship is a driving force behind economic growth, innovation, and prosperity. Entrepreneurs sow ideas and grow them into profitable companies that boost local economies, provide employment, and add to GDP and tax receipts. However, there are several challenges for trailblazers in this area, including restricted funding availability and regulatory hurdles. Despite these difficulties, becoming an entrepreneur has several advantages, including encouraging self-reliance, inventiveness, and financial success. Recognizing the critical role that entrepreneurs play in creating a thriving economy, governments, business incubators, and educational initiatives work to encourage entrepreneurs in order to cultivate an inventive culture. This article will address the importance and contributions made by startups and entrepreneurs from several angles, demonstrating their indispensable role in the economy and motivating them to make greater contributions to society and the economy.

Show more

In the rapidly evolving landscape of e-commerce, differentiation has become a critical strategy for platforms to maintain competitive advantage and foster consumer loyalty. This paper explores the differentiation strategies of Dewu (Poizon), a leading e-commerce platform in the streetwear and luxury goods market in China, and offers strategic recommendations for strengthening its market position. Dewu's existing strategies, such as emphasizing product authenticity, integrating social commerce, and leveraging cultural storytelling, have helped it establish a niche identity. However, the platform faces challenges related to brand dilution, consumer dissatisfaction, and increasing competition in a digital-first environment. By exploring opportunities in personalization, immersive technologies, and culturally-driven marketing, this paper proposes three key recommendations for Dewu's differentiation strategy. These strategies aim to enhance consumer engagement, strengthen brand loyalty, and create innovative shopping experiences. Through a comprehensive analysis of Dewu's challenges and opportunities, this paper underscores the importance of differentiation in sustaining competitive advantage in the e-commerce sector.

Show more

In recent years, trendy toy IPs have gradually evolved into one of the core markets for global blind box consumption. With consumers' demand for personalized and unique products on the rise, the trendy toy market has entered a rapid growth phase. The global trendy toy market has a significant driving effect, and cultural exchanges and cooperation between countries have endowed the industry with new vitality. Moreover, the Generation Z (usually refers to the generation born between 1995 and 2009, who seamlessly integrated with the internet information age from birth and were greatly influenced by digital information technology, instant messaging devices, smartphone products, and other technologies ), as the main consumer force, continues to drive the trendy toy market's growth with their impressive spending power. Therefore, in such a context, various brands are increasing their investment in trendy toys to meet the growing market demand. This report conduct a comprehensive analysis of POP MART's market positioning and product marketing strategies based on the STP and 4P marketing theories, and also give some practical suggestions to the future development of POP MART.

Show more

International commercial banks provide worldwide banking services and cater to a varied clientele, playing a crucial role in globalization. HSBC, established in 1865 in Hong Kong, serves as a notable leader in this field. This paper will perform an empirical analysis of HSBC’s performance over the last three years, assessing the bank’s ability to manage risk and return while determining the trend in HSBC’s equity and evaluating its investment potential. This analysis should serve as a valuable report for the company’s decision-makers. This study employs both qualitative and quantitative research methods to conduct a comprehensive evaluation of HSBC’s performance from 2021 to 2024. First, relevant financial ratios will be calculated based on the financial data from HSBC’s financial statements. The second segment represents the study’s primary focus, applying financial analysis tools to perform a quantitative evaluation of HSBC’s performance. This includes computational and visual processing based on publicly available data from sources such as Yahoo Finance and the Kenneth R. French Data Library. Ultimately, forecasts will be produced, and sensitivity analyses conducted. Research indicates that HSBC’s finances are relatively healthy. Although its debt ratio is quite high, and recent excessive dividends have led to negative growth in cash flow, financial analysis shows that HSBC possesses strong debt repayment capacity. The substantial dividends reflect the management’s positive outlook on the company’s future. Furthermore, the results of quantitative analysis indicate that HSBC’s stock price is likely to rise in the future, demonstrating robust risk management and stable income capabilities. Investors may consider increasing their investment.

Show more

With the advancement of digital economy as well as network technology, blockchain was gradually becoming an important driving force for development of different areas. Data on blockchain is stored in a way which is transparent, cannot be changed easily, and does not need to rely on centralized control. Cryptocurrency, which works through blockchain, was showing broad prospects for its use in finance, supply chains, healthcare, and other sectors. Blockchain's application in cryptocurrency is one of the more significant ones. The financial system that existed before faced many problems, and cryptocurrency introduced a new financial service model. While cryptocurrency development has created opportunities, challenges related to transaction security also have been brought along. Researchers work to find algorithms that are new, consensus methods and other protection strategies, to deal with security risks like hacker activity, transaction fraud, and manipulation of the market. These security risks were being addressed through these efforts which, by improving the safety of cryptocurrency itself, would give protection to enable its more widespread use in future. The significance of this paper is found in how it systematically looks at cryptocurrency transaction security, analyzing its safety as well as demonstration of the ways current security measures work and what cost comes with ensuring such safety. This will help dig deeper into the security of cryptocurrencies, and offer references for stable growth of cryptocurrency markets in the future.

Show more

Companies need to continuously track market change data and update their products and services to remain competitive. In addition, the company's sustainability and social responsibility will also affect its reputation. Companies need to comprehensively improve their overall strength in the three areas of public welfare, social responsibility and sustainable development, and then establish the brand's attractiveness and influence. This paper analyzes the success and publicity of companies in the three areas of public welfare, social responsibility and sustainable development through literature reviews and theoretical analysis, and discusses the help and significance of marketing publicity for the development of enterprises. The research shows that marketing and publicity that focuses on brand benefits can achieve long-term benefits for products and brands and help companies establish long-term relationships with consumers. In addition, establishing close partnerships with different companies, organizations and communities can also achieve sustainable development of the enterprise and improve brand awareness and competitiveness.

Show more

In recent years, the cryptocurrency market has seen explosive growth, with major assets like Bitcoin becoming integral parts of global financial portfolios. Despite their high volatility and speculative nature, cryptocurrencies have garnered significant attention from both institutional and retail investors. This study explores the impact of the digital currency market on China’s financial sectors, including equities, commodities, bonds, and foreign exchange. Utilizing a VAR-DCC-GARCH model, the research analyzes daily data from 2017 to 2023, revealing significant dynamic correlations and volatility spillovers, particularly during periods of market stress like the COVID-19 pandemic. The results demonstrate that the digital currency market strongly influences China’s stock and commodity markets, while the bond market and exchange rate are less affected.

Show more

Globalization has extended the supply chain to many countries and regions around the world. Enterprises not only have to manage local suppliers but also work with multinational suppliers, manufacturers, logistics service providers, etc. The supply chain network has become complex and full of uncertainty. This paper aims to explore the importance of supply chain management in the modern business environment and analyze how to improve the efficiency and reliability of the supply chain through optimization and innovation. First, this paper will introduce the basic concepts and principles of supply chain management. Then, through literature analysis and network data analysis and taking Huawei as an example, this paper will deeply explore the methods and technologies of supply chain optimization, including Huawei's inventory management, demand forecasting and logistics optimization. Finally, this paper will discuss the importance of supply chain innovation and propose some feasible innovation strategies. This paper finds that supply chain management is changing from the traditional "cost efficiency orientation" to "risk management and resilience building".

Show more

In terms of product, price, channel and promotion strategies, the brand skillfully integrates 4P theory to meet consumer needs and achieve sustainable development. At the product level, nature and safety emphasize the close connection with consumer skin health; the price strategy realizes the balance between market positioning and value delivery based on product quality and consumer payment ability. In terms of sales channels, the diversified layout of online and offline, so as to efficiently reach different consumer groups. In terms of promotion, the brand has developed personalized and socially responsible marketing information through accurate market research to strengthen the interaction with consumers and build a good brand image. The research further points out that the brand marketing strategy not only shows obvious advantages in the skin care market, but also focuses on consumer experience and social responsibility to help to enhance the corporate reputation and promote the healthy development of the industry ecology. The conclusion part emphasizes that the successful practice of the brand provides a useful reference for the marketing innovation of the domestic and even global skin care industry, and has important theoretical and practical value for how to build a unique and effective brand strategy according to the 4P theory in the competitive market.

Show more