Volume 30

Nowadays, the competition between enterprises is not the competition of products but the competition between business models. For Internet enterprises that mainly provide virtual products and services, the importance of the business model is even more self-evident. In the mobile Internet environment, the future development trend of the Internet is social network media. Twitter, as an application platform of microblogging technology, occupies an essential position in the new media field with its characteristics of rapid release of information and extensive dissemination. This paper combines the investigation method and literature method from the characteristics of Twitter, user characteristics, and business data analysis of a comprehensive understanding of Twitter, a business model based on the analysis of the deep high-income user market, consolidate B2B market share, develop sex users, optimize the shopping system, in order to consolidate its industry-leading position in the field of new media.

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This paper analyses and explores the Real Effects of background music on the user experience by studying the effect of background music in short videos on TikTok, analyses the relationship between BGM and video fit from the audience’s point of view, and puts forward more effective suggestions for the use of TikTok’s background music strategies and methods. Most articles only focus on the favourable aspects of the background music or only carry out the traditional sound and picture analysis without considering the Real Effects of the background music from the audience’s point of view. This study is based on the intuitive feelings of the users of the TikTok platform (including a small number of creators or creators using it) through the design of questionnaires. The respondents discuss the four main factors of using background music in their favourite fields: usage frequency, usage mode, usage effect and usage feeling, to improve further the previous research on the effect presentation of the background music of TikTok short videos, to form a more complete analytical framework, and to provide a richer perspective of analysis. There are also some flaws in this study. For example, the small sample size of the questionnaire, the concentrated age range, and the fact that the data do not fully cover all situations may affect the final conclusions of this paper. Therefore, the conclusions of this paper and the improvement measures provided in this research only provide a preliminary analytical framework and reference for future research on similar pathways.

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With the development of contemporary cultural industries, people have more choices of cultural entertainment. Therefore, more niche cultures came into views of the crowed. However, despite the fact that niche cultures were born to meet the specific needs of different groups of people, the author discovered that many of the literary symbols used in the cultural products that are well received by consumers have something in common, such as drawing on historical events and mapping realistic symbols, characterisation of symbols that rebel against stereotypes and status, seeking the most idealised story structure within a realist framework like romanticised symbolic representations of violent means. This reminds the author that the similarity of literary symbols in niche cultures may have something to do with real life social environment and other morre realistic reasons. Therefore, in this study, the author will focus on social modelling and characterisation of the niche cultures to explore the similarities of literary symbols used for social modelling and characterisation in niche cultures, using observational method, documentary research method and Information research methods.

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With the popularity of various mobile devices, short videos have attracted much attention as a new form of media due to their relatively low threshold and more flexible reporting style. Traditional media is facing a strong challenge from new media, one of the signs being that long videos are being replaced by short and concise, yet more diverse, short videos. The emergence and popularity of short videos imply that traditional media is facing intensified market competition, which has prompted many traditional media outlets to make changes in content production and distribution methods to adapt to the changing landscape. Therefore, short videos not only bring challenges to traditional media, but also unlimited development opportunities. In terms of content and distribution channels, while new media is impacting traditional media, it also brings new ideas, prompting traditional media to accelerate its transformation by focusing on optimizing content production and expanding distribution channels. On the other hand, the rise of new media has also led traditional media to pay attention to its development, making deep collaboration and integration between the two possible, further providing audiences with high-quality audiovisual experiences. For both viewers and the development of traditional media in the era of media convergence, the emergence of new media undoubtedly serves as a catalyst.

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College students enter the campus, leave their family of origin, break away from the control of their parents, and realize the "liberalization" of mobile phones and social media. With the development of Internet technology, Social media is growing rapidly, and college student’s view of love will be influenced by social media. Whether college students’ love views are correct or not is related to their future happiness in family life. Therefore, it is really important for college students. The main content of the paper is to introduce the definition of love and social media, as well as the positive and negative effects of social media on college students and social media is indeed diss college students' view of love has a great impact. If society and schools can better guide college students through social media, then it is very important for the development of society. This study enriches the content of ideological and political education and provides a new perspective and thought for college educators to carry out love education.

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While the Covid-19 pandemic brings a brutal hit to social members, it also affects child development. Nevertheless, there is still a research gap about how the pandemic has influenced Chinese infants’ and toddlers’ development. Under such a circumstance, this quantitative research aims to identify and evaluate the psychological influence exerted by the pandemic. Based on practical developmental screening tools such as ASQ®-3 and ASQ®: SE-2, the survey was oriented to 9 participants in their infancy or early childhood from Baby Friendly East, a China-based early childhood education organization. The descriptive analysis of these survey takers’ scores and the thematic analysis of their parents’ interviewee responses reveal crucial findings: 1) the pandemic has exerted negligible influence on five aspects related to ASQ®-3; 2) the pandemic obviously adverse influence on the seven areas of social-emotional development; and 3) interviews oriented to parents of sampled infants and toddlers underlined specific ways for the pandemic to take effect on child development, including changes in family environment and parent-kid bond, reduction in outdoor activities, and emotional regulations and children’s susceptibility to sleep problems. These findings are supposed to bring positive implications for policy makers, communities and parents to work out feasible and effective interventions to offset negative pandemic-related influence on infants’ and toddlers’ development.

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Protestantism is essential in US history and politics and predominantly affects how the American government and people behave. This paper focuses on how Protestant theology and churches affect the politics of the US by discussing the historical background of some denominations in America, the elitism in politics from church traditions, and the dual influence of Protestantism on democracy. Using literature research methodology, the paper concluded that Protestant Christianity, especially the Reformed church, has a considerable impact on US education, politics, and democracy that anyone who wants to analyze American politics cannot ignore. Also, the work ethic derived from Protestantism suggests that Protestant values have contributed to the development of capitalism and industrialization in the United States. Meanwhile, the research of different denominations can help people understand seperation of some states and parties. The research paper provides a perspective for readers to consider America a religiously affected country that cultures and policies are nearly all under Christian influences.

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With the continuous change in human civilization triggered by the rapid development of technology, it is worth considering the role of AI in the inheritance of traditional culture. This essay primarily investigates the impact of AI technology on traditional culture and applies Chinese culture as a case study. Through introducing the prevalence of artificial intelligence, demonstrating the functions of AI in the spread of traditional culture, and analyzing the pros and cons brought by AI, this essay utilizes both quantitative and qualitative analysis to reveal the overall influence of AI in the case of Chinese traditional culture. This essay will be helpful for researchers and scholars interested in topics related to the future expectations of Chinese culture and students who are learning the change brought by AI to the cultural impact of artificial intelligence.

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With the development of artificial intelligence, virtual anchors began to appear and became popular among young people. For various reasons, young people have built a community in the circle of virtual anchors and established a sense of identity. At this time, young people can eliminate their passive identity and gain the power to influence society. Therefore, how virtual anchors can subtly create a sense of identity for young people is a topic worthy of study. This research chose to use the process tracking method in the case study. First, this research read much literature to understand the virtual anchor and its operating mechanism. Focusing on the virtual anchor “Kizuna,” This research conducted an identity construction analysis and finally found that it carried out real-time actions through its people. Communicate to display virtual images that satisfy the aesthetics of fan groups and display personal elements during the live broadcast to enhance fan cohesion and gain recognition. However, due to the excessive involvement of capital and the lack of people involved, and the elements displayed during the live broadcast were too complex, it could not reach a tacit understanding with fans and was eventually abandoned by the fan group. In this study, the way virtual anchors construct identities is restored. By learning this method, young people can build their sense of identity in society.

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The complexity of modern engineering makes engineering increasingly become a collective activity, and the multiple subjects involved are constantly being highlighted. When engineering risks occur, it is often impossible to attribute all the responsibilities to a specific person, especially when researching to maximize profits. Engineering activities face more significant risks and challenges. Engineering ethics research addresses the ethical challenges and dilemmas engineers encounter in their professional practice. However, existing research methods and models may not adequately capture the diversity and interdependence of the actors and factors involved in engineering projects. For this reason, it is urgent for engineering ethics research to build a research and decision-making model that can integrate multiple subjects and multiple disciplines to solve ethical problems in specific engineering practices. By doing so, this paper hopes to promote ethical awareness and responsibility among engineers and other stakeholders and to ensure that engineering activities can genuinely serve the common good of humanity.

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