Volume 8

Globalization refers to the cross and cultural dissemination of commodities, finance, technology and information in various countries, which will make various countries more connected to each other, and within economic point of view globalization will increase the connection between countries, international trade, business /financial cooperation and mutual influence in politics. The further increase in international trade not only increases the global interconnectivity and interdependence, but also has a great impact on UK's domestic economy. This article will take a look at globalization and international trade with China, discussing exactly how China is affecting the UK economy and the future of international trade with China.

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With the widening of gender differences in modern society, the unequal treatment of women has also gradually deepened. On average, femalea are less educated than males in most of the provinces in China. This paper analyzes the relationship between educational levels of males and females in different regions and the regional economic development by using the gross regional product per capita during the last five years and annual data of male and female population with a college degree and above, which is sampled by province, and discusses whether gender differences will affect the local economic development. Through the analysis of existing data, it can be concluded that regions with a higher degree of gender discrimination have a lower GDP, and the gender discrimination rate is negatively correlated with GDP. Finally, this research summarized possible explanations for this phenomenon from the aspects of education level, labor participation rate and so on. So, because of gender the average education level of women might be negatively affected by discrimination, thus affecting the quantity and quality of work undertaken by women in society. Similarly, labor participation rates can also be affected by discrimination against a particular sex, where discrimination against men in a particular area or industry prevents male from entering the factory and contributing to the labor force. These phenomena will definitely bring about an undervalued development potential for the industry or area.

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With the informatization of versatile platforms, e-commerce has become the most popular promotional channel. As the key element of the marketing mix, price strategy plays an almost decisive role in a consumer’s willingness to pay and consumer satisfaction. Thus, this study will explore the impact of bundling strategy on consumer psychology in big data e-commerce. The result shows that the bundling strategy can take advantage of big data to maximize product value perception and consumer satisfaction. Through the previous literature, the article finds many complex psychological aspects of consumers in bundle pricing under big data e-commerce. However, there are few studies on the specific elements and degree of impact on consumer psychology. Therefore, future studies can focus on using qualitative analysis to explore the influence of bundling strategy on consumer psychology in big data E-commerce and focus on one of the e-commerce platforms.

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This paper mainly introduces the Differentiation strategy which is one of the three basic strategies. For an enterprise, in order to occupy the leadership advantages from the competitive market, its managers should improve the comprehensive and sustainable development ability of enterprise management, as well as independent innovation and development ability from the perspective of business strategy, and rely on product technological innovation, scientific enterprise management and other comprehensive means, to form a differentiated competitive leadership advantage suitable for their own characteristics. Therefore, the differentiation strategy causes various products in different markets. This paper will compare and analyze the differences between different social Software on a strategy level by using literature analysis. It can be concluded that a differentiation strategy can help enterprises survive or even go beyond old companies in the market by attracting different customers group.

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The "demographic dividend" has brought abundant labor resources and low labor costs to our country. However, the official data released by the National Bureau of Statistics in 2021 shows that China's total fertility rate is 1.3. With the obvious trend, this endowment advantage will no longer exist. It is of great significance in contemporary China to calculate the cost of family fertility that leads to low fertility willingness, and to formulate policies to increase the fertility rate. Therefore, the paper builds a model to calculate the cost of family fertility in China through the equivalence scale theory, and calculates that the equivalence scale level of the family fertility cost in China is 1.41, which is a relatively high level in the world. On this basis, the paper analyzes the reasons for the high cost of fertility, and summarizes the shortcomings of the paper's research, therefore putting forward suggestions for future research.

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Venture capital investors focus on early-stage enterprises, the market participants have limited information about their prospects. Their investment decisions involve complicated factors and potentially the failures in the past can affect their future investment decisions. In this paper, within the context of venture capital investment, I examined the impact of the rate of IPO failures in one sector on future investment in the same sector. However, the direction of effect is ambiguous. The learning effect from past failure can be positive if the VC investors gain valuable experience from it. Alternatively, the learning effect can be negative as it reveals the VCs’ incapability to invest in that given sector. I exploit a data set from Preqin and a fixed-effect model to help me identify results that are consistent with a positive learning story. This finding contributes to our understanding of how VC investors make investment decisions and how financial market participants react to failures more broadly.

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The main content of the whole article is to express that real estate has caused too much pressure on young people. As we all know, the real estate business has become more and more prosperous in recent years, and many rich people like to buy many houses, because they think the house will preserve its value, they speculate the house price very high. And it is the young people who suffer from this. Compared with ten years ago, they need to spend more time and energy to complete the goal of buying a house. This This is especially true after the outbreak of the epidemic. In the United States, many companies have to lay off employees or reduce wages to maintain the operation of the company in order to solve the losses caused by the epidemic. It is difficult for graduates to find jobs during this period, let alone one Set up your own house.

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The global M&A market has been growing rapidly in recent years. With the development of emerging markets, M&A can be seen in almost any event that affects the direction of the market, especially in stock market volatility, where the impact of M&A is sometimes a factor that cannot be ignored. In many different situations, M&A can have a different impact on overall stock market volatility. Through this process, we will show the intrinsic relationship between stock market turbulence and corporate M&A transactions through analysis to improve the in-depth measurement of M&A activities by companies. From several perspectives, we will use literature reading and analysis methods to conduct an analysis of the impact of corporate mergers and acquisitions. The study will show that the relationship between stock price fluctuations and M&A transactions is complementary, and that the development goals and status of the firm will determine whether M&A can have a positive impact on the stock market.

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Digital currency is one of the vital innovative products of Fintech and it has influenced the whole financial industry and supervision field. It first came with personal digital currency, and it changed the forms, circulation, and payment methods of traditional currencies, and different currencies have their own intrinsic value. In the meantime, the central banks of various countries have also tried to control digital currency. Central banks reduce the cost of issuing currency and improve the efficiency of payment. Moreover, the regulatory authorities of various countries have improved the rules when facing the security problems of digital currency. The paper, through methods of qualitative research and literature review, focuses on three parts, which include the difference between private digital currency and central bank digital currency; the difference between each private digital currency; and the difference between central bank digital currencies in various countries. It hopes to provide some insights for further development in this field.

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This paper analyzes the business strategy and financial performance of PepsiCo. PepsiCo is one of the most successful consumer goods companies in the world. With the demand of business expansion, PepsiCo has just experienced the 2019 coronavirus disease period. It is necessary to have an in-depth understanding of PepsiCo's performance to understand what strategy PepsiCo is taking and PepsiCo's performance in this unique period. I have determined the strategy of Starbucks through Porter's five forces analysis, SWOT analysis and value chain analysis, and given the overall strategy adopted by PepsiCo. Next, i will first give an overview of PepsiCo' annual report. Then, i made a common size analysis on the three financial data. This analysis reveals PepsiCo's ability to operate well and generate revenue in the future. It is hoped that it can provide enlightenment for the operation of consumer goods companies, and stakeholders can have a new understanding of PepsiCo.

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