Volume 165
Published on March 2025Volume title: Proceedings of the 3rd International Conference on Management Research and Economic Development
In the early morning of September 19, 2024, Beijing time, the Federal Reserve issued a statement on its September interest rate meeting, cutting the target range for the federal funds rate by 50 basis points to 4.75%-5%, which is the first interest rate cut in four years. At the same time, according to the latest data from the China Association of Automobile Manufacturers (CAAM), the production and sales of new energy vehicles in China in September increased by 48.8% and 42.3% year-on-year, respectively, and new energy vehicle sales have accounted for 45.8% of the total new car sales, showing strong market growth momentum. Combining the two facts of the Fed's interest rate cut and the rapid development of new energy vehicles, this study aims to explore how the Fed's interest rate cut affects the long-term supply chain investment decision of new energy vehicles in emerging markets. Through theoretical analysis and case studies, this paper concludes that the Fed's interest rate cut can reduce the cost of financing, thereby facilitating the decision-making of the new energy vehicle industry to make long-term supply chain investments in emerging markets.
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This article provides a comprehensive review of the literature on consumer behavior in the food and beverage industry, with the aim of summarizing and analyzing the factors that influence consumer behavior patterns and providing certain improvement measures for food and beverage industry enterprises. The food and beverage industry is an important part of the economy, so its consumer behavior patterns have a wide-ranging impact on social and economic development. This review mainly includes the factors that influence consumer behavior and their operating modes. Firstly, this paper explores the psychological motives of consumers to a certain extent, mainly divided into brand identification and demand, emphasizing the important roles of brand identification and consumer demand. Secondly, this paper analyzes the factors that influence consumer behavior, mainly including price-performance ratio, consumption experience, marketing strategies, brand image, and product variety, and explains the operating modes and underlying reasons of each factor. Finally, by summarizing consumer behavior patterns and providing some suggestions for the development of the food and beverage industry, this paper offers a forecast for the industry's development. These suggestions mainly include the creation of a brand image and the emphasis on consumption experience.
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In recent years, employee voice behavior has emerged as a prominent topic within the domain of organizational behavior research. There has been a substantial increase in empirical studies examining its antecedents, outcomes, and moderators across various levels of analysis. Nevertheless, the mechanisms through which young leaders facilitate employee voice behavior remain inadequately understood. To address this research gap, the present study explores the role of young leaders in enhancing employee voice behavior through the mediating factors of perceived psychological safety and openness, grounded in established theoretical frameworks. A survey-based questionnaire was administered to a sample of over 160 employees to empirically test the proposed hypotheses. The findings indicate a negative correlation between leader age and both perceived safety and openness, while these mediating factors are positively correlated with employee voice behavior. This study makes two significant contributions to the literature on voice behavior. Firstly, it empirically and theoretically establishes leader age as a critical antecedent influencing subordinates' voice behavior. Secondly, it offers practical insights for the management and enhancement of employee voice behavior.
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The ready-to-drink tea industry in China has grown significantly due to rising incomes and the guochao trend, which promotes cultural revival with local products. This paper examines ChaPanda's strategies in product innovation, marketing, and market expansion. We offer strategic recommendations for Chagee to improve its market position, including regional customization, youth-focused marketing, reinforcing guochao elements, and exploring international opportunities. This analysis aims to help Chagee leverage cultural identity and trends for sustainable growth in a competitive market market.
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Monetary policy as a typical means of macro-control, its impact on the stock market is the key issue of this research, has a very important research value. This paper uses literature analysis to sort out relevant literature from the aspects of whether monetary policy affects the stock market, the channels of influence, the characteristics of influence, etc., and summarizes the relevant theories of monetary policy affecting the stock market. Then, the influence mechanism of the two intermediary channels, credit effect and asset portfolio effect, was analyzed, corresponding hypotheses were proposed, and the corresponding intermediary effect model was established. The monthly data of the stock market return rate of the whole Shanghai Stock market from January 2015 to November 2024 were selected as the research object, and the individual fixed effect model was used to control the industry effect. Three kinds of intermediary effects are used to explore the mechanism of monetary policy affecting stock market returns. Finally, the conclusion is drawn: first, the broad money quantity, the statutory deposit reserve and the medium-term lending facility will affect the return rate of the stock market; Second, the loosening of monetary policy will promote the rise of stock market through credit effect; Third, the easing of monetary policy will promote the rise of the stock market through the portfolio effect.
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In the digital age, social media marketing has become a crucial strategy for enterprise development. As the digital landscape continues to evolve, businesses are constantly seeking effective ways to stand out and connect with their target audiences. Leveraging its advantages such as wide coverage, low cost, and high interactivity, this paper deeply analyzes the dual-driving mechanism of social media marketing on enterprise brand building and sales growth from the operations management perspective. Through a combination of theoretical elaboration and case analysis, it reveals how social media marketing helps enterprises shape their brand image, enhance brand awareness and reputation, and thereby promote sales and profit growth through means such as precise positioning, content dissemination, and user interaction. This provides theoretical support and practical guidance for enterprises' operations management in the digital wave. The results show that social media marketing has a significant dual-driving effect on enterprise brand building and sales growth, providing a practical path for further expanding the influence of social media marketing and its innovative construction.
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With the acceleration of globalization and the rapid development of the sports industry, the status of sports brand marketing in the global economy has become increasingly prominent. Therefore, it is very necessary to analyze the development of sports brand marketing in the context of digital transformation and market globalization. Through the current situation analysis, this study reveals how sports brands use digital marketing tools such as social media, virtual reality, and online live broadcasting to optimize consumer interactive experience, expand market coverage, and maintain competitiveness in the international market. At the same time, the combination of precision marketing and cultural diversity strategies enhances the emotional connection between brands and consumers and enhances international market influence. However, this study points out that excessive commercialization may weaken consumer loyalty, and brands need to strike a balance between innovation and commercialization to ensure long-term value. However, the limitation of this article is that the main source of data is public cases and literature analysis. In the future, questionnaires or interviews can be used to further explore consumers' acceptance and preference for sports brand marketing strategies in different cultural backgrounds, so as to provide support for brands to formulate more targeted strategies.
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With the growing diversity of marketing tools, co-branding has become a key strategy for major brands. By collaborating and launching products featuring elements from both brands, companies leverage shared popularity to achieve synergy. Luckin Coffee, a leading player in the beverage industry, exemplifies successful co-branding. Striving to become China’s largest coffee chain by 2023, Luckin focuses on offering high-quality, affordable, and convenient products. Its collaboration with Moutai showcases the power of cross-industry partnerships, combining strengths to attract a broader consumer base and boost purchase interest. This paper examines Luckin's co-branding with Moutai, analyzing the advantages from 4P perspectives and consumer psychology. It explores marketing strategies, consumer perceptions of co-branded products, and how to craft a co-branding approach that drives high attraction, traffic, and returns. The findings highlight key factors for successful co-branding and provide valuable insights for other brands looking to adopt this strategy. Luckin and Moutai’s collaboration serves as a benchmark, offering actionable guidance for businesses aiming to maximize the potential of co-branding initiatives.
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With the gradual improvement of global epidemic prevention and control measures, combined with consumers’ retailatory spending behavior, the concert industry has entered a new phase of development. The phenomenon of "One performance, one city on fire" has gained momentum, significantly contributing to consumption and economic development. This shows the importance of concerts in promoting urban cultural tourism. However, according to the self-regulation of the market, as the concert market stabilized in 2024 and consumer psychology has gradually become rational, people started to pay more attention to the quality of music itself and the actual experience of performance activities, rather than blindly following the trend or being influenced by marketing tactics. Based on an analysis of the present situation of the concert market, this paper identifies key marketing strategies that address shifting consumer preferences, including the emphasis on price strategies The findings reveal that successful marketing strategies not only boost ticket sales but also promote the development of related industries, such as tourism, catering, accommodation, logistics and other related industries, and further stimulate economic growth. This research provides practical insights for concert organizers to foster innovation and competitiveness in a stabilized market.
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With the rapid pace of modern life and rising work pressures, audiences increasingly seek variety shows that offer relaxation and entertainment, driving significant growth in the online variety show market. This paper addresses how, amid competition, an online show can capture viewer attention and achieves sustained success. Using the show King of Comedy: Monologue Season by iQIYI as a case study, this research examines the marketing strategies that contributed to its popularity. Specifically, this paper applies a case analysis approach to explore the unique elements of the program's marketing from five core dimensions: interactivity, penetration, resonance, gender balance, and celebrity lineup. The research results show that the combination of innovative marketing strategies and high-quality content production is the key to the success of self-made variety shows. These strategies not only increase audience engagement and interactivity, but also contribute to the long-term sustainable development of the comedy industry.
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