Volume 38

This paper presents a study comparing the effectiveness of accounting-based and market-based models predicting financial distress. We examine various periods, including events from the 1970s to the 1990s, the impact of COVID-19, and the effect of APRA. Our findings demonstrate that an accounting-based distress model performs similarly to the market-based model of defaults. Furthermore, when we combine both sources of information, the resulting model outperforms either individual model. These results suggest that accounting and market-based information are mutually reinforcing when assessing distress levels in pricing.

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As the aging of population and the lack of sufficient funds for a comfortable retirement life, saving for retirement is becoming increasingly important. People’s decisions about retirement savings are influenced by cognitive biases and heuristics, such as loss aversion. This paper examines the impact of loss aversion on pension savings in China. China’s pension reserves are slightly insufficient, and defined-benefit schemes put pressure on the government and fail to enable people to maintain their original standard of living after retirement. Therefore, this paper proposes the inclusion of save more tomorrow and annuities to address these problems. This paper also suggests simplifying the process of increasing pension savings, choosing an appropriate retirement savings rate, and diversifying investment portfolios. It highlights the need for individuals and policymakers to plan and prepare for demographic change and the impact of loss aversion on retirement savings. Recommendations are made to improve retirement savings to ensure a secure and sustainable future for all.

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Since the banking industry is a crucial component of the financial markets, how to manage it is an important issue, especially the aspect of risk management, in which, some commercial banks perform poorly. This research uses the definition and some cases introduce what is the meaning of liquidity risk, credit risk, market risk, and systemic risk. Then this paper takes some big-name banks such as SVB, and Credit Suisse as examples and researches their management ways when facing risk to prove the necessity of risk management and why banks should deal with the risk. Additionally, the author cites Basel III to emphasize the importance of the capital adequacy ratio which can obtain the capital markets stable. This research draw a conclusion that how the banking industry should manage the risk and what measure should they take when facing corresponding risk, only by managing the risk reasonably, the banking industry can maximize risk reduction and increase the revenue to obtain operation. With this, in the future without covid-19, the banking industry can be more stable.

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The aviation service market has become increasingly competitive in recent years, and airlines are constantly seeking new ways to attract more customers and improve their market share. One effective method of assessing customer satisfaction is through evaluating the quality of airline services. In this paper, the target is to explore the influence of various airline services to customer satisfaction. The study identified four key service types that have a significant impact on customer satisfaction. These include Wi-Fi service, online boarding pass printing service, business class customer service, and personal travel customer service. Improving the quality of these services or lowering their price may result in higher satisfaction evaluations, thus attracting more customers and increasing market share. The study found that improving the quality of services for business class customers can have a significant impact on satisfaction levels. For personal travel customers, offering specific promotions or service upgrades can lead to higher satisfaction evaluations. Additionally, for all types of customers, offering high-quality economy class services can significantly reduce negative evaluations and increase the likelihood of repeat business. Overall, the findings suggest that airlines should focus on improving the quality of these key service types to attract more customers and improve their market share. By offering high-quality services at a reasonable price, airlines can enhance their reputation and build a loyal customer base, leading to long-term success in the competitive aviation industry.

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The article examines the reasons for the collapse of the Silicon Valley Bank by analyzing a number of articles from the same period. In discussing the causes of failure the article focuses on the allocation of its own resources and the types of bank customers. Through a combination of internal and external discussions, some recommendations on asset allocation and customer selection can be given to future banks in similar situations. This article argues that it is essential for the bank's top management to use foresight and keen analysis when making decisions. In terms of customer base, a diversified customer base can hedge many risks. This is one of the innovative aspects of this paper, preventing problems caused by external factors by changing internal factors. In addition to this, banking institutions need to have a study of investments, and an analysis of national policies is also essential, especially in these particular circumstances.

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Thanks to the surge in demand as a result of the catalytic effect of the epidemic and the rapid development of increasingly mature cloud computing technology in recent years, the online office meeting platform has formed a certain scale of users and a particular working system in all sectors of society. Nowadays, online conference platform enterprises have basically formed, and the competition of various cloud conference platforms is becoming increasingly fierce under the mixed office trend in the post-epidemic era. How to achieve user retention and expand new users to enhance market share, how to transform the existing traffic to enhance brand power, and how to adjust policies to accelerate the commercialization process have become an inevitable major test for online conference platform enterprises. Since the realization of sustainable development is closely related to the product definition and ecological layout of the platform, taking TencentMeeting as an example, this paper analyzes the development history and ecological layout of the TencentMeeting platform, examines the internal and external environment, advantages, and disadvantages of TencentMeeting with SWOT model, and finally puts forward relevant suggestions on the products and ecology of TencentMeeting based on the current environment.

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For multinational corporations, marketing is a complex and challenging process. Companies must develop localized marketing methods that consider cultural differences, language barriers, and varying consumer behaviors when conducting business in different countries. As one of the world's largest soft drink manufacturers, Coca-Cola has a significant global market share and a broad consumer base. The company's success around the world is largely due to its different marketing strategies implemented in various countries. This study aims to use the 4Ps model to explore Coca-Cola's marketing strategies in China and the United States and analyze the differences between their strategies. By understanding their approach to market changes and challenges, this study can provide more scientifically effective marketing strategies for Coca-Cola's future development in the Chinese and American markets. This article briefly outlines the soft drink markets in China and the United States, as well as the differing marketing approaches due to cultural differences. Through the use of the 4Ps framework to analyze and evaluate Coca-Cola's marketing strategies, people can understand how Coca-Cola responds to change and challenges. Based on this analysis, the article emphasizes the importance of cross-cultural marketing in the context of globalization. Other multinational corporations can learn from successful brands like Coca-Cola by adjusting their marketing strategies to meet local demand while maintaining brand consistency.

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Against the backdrop of China's rapid economic development shifting towards high-quality development, many Chinese enterprises have the willingness and ability to develop cross-border. ANTA Sports, a sports brand in the clothing industry, is such a leading enterprise that has greatly increased brand value and revenue through cross-border acquisitions. It can be said that ANTA Sports has successfully moved from China to the world. This article analyzes the current research situation, recent acquisition trends of ANTA Sports, and the financial situation of the enterprise, and discovers the prominent characteristics of ANTA Sports’ cross-border acquisition and its positive impact on the development of ANTA Sports’ enterprise. It also draws some inspiration about the strategy, innovation and developing trend for the internationalization development of Chinese enterprises.

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This paper probes the transformation of the Traditional Retail Industry as the modern IT technology that is symbolized by Big Data entre our society and also studies the impact of Big Data on the development of traditional industry and human’s daily life. The target is to show people both the advantages and disadvantages of advanced IT technology, moreover, the essay is going to help the public to have a deeper understanding of why the Traditional Retail industry transformed its business online gradually and provide some information to some companies that are willing to shift their marketing method. This paper is written by using Literature analysis and Data analysis. After doing the research, it finally finds that the traditional retail industry must transform and make full use of the advantages of digital information technology and channels for rapid transformation.

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The combination of marketing and supply chain management can maximize the benefits of enterprises. However, this method is not very common in all enterprises nowadays, mainly due to the unattainable coordination ability and flexible supply chain. It is already known that the factors limiting the flexibility of the supply chain are basically related to its three key links: procurement, operations and logistics. This paper assumes a positive relationship between sales revenue and operating cost and obtains their relationship through linear regression analysis and correlation analysis on Carnival Corporation & Plc’s worldwide data from 2008 to 2022. Finally, positive relationships were found and confirmed, as well as highly correlated results. The results show that the factor restricting the supply chain to achieve better marketing response lies in cost control. Better operating costs and logistics costs can achieve better sales revenue and profit sources.

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